Advertising Specialty Institute

The first quarter of 2021 is jangling the nerves of many distributors in the promotional products industry. And not without reason: The fourth quarter holiday sales surge is over, while the monumental business challenges presented by COVID-19 remain. Nonetheless, it’s possible to achieve success in the first quarter and beyond. In this podcast hosted by ASI Executive Editor Christopher Ruvo, which is adapted from a January 19 webinar, two distributors that engineered banner years in 2020 (despite the historic hurdles of the pandemic) share strategies for how they’ll execute similar success this year.