Advertising Specialty Institute

Online shopping has been on the rise for years, but the coronavirus pandemic kicked the trend into overdrive. Amazon recently reported that its Q3 revenue in North America was up 39.3% year over year. And brick and mortar chains have been seeing dramatic gains in online sales this year: Best Buy, for example, reported that its Q2 online sales were up 242% year over year, and Target saw a 195% jump in e-commerce. Even as societal lockdowns are loosening, many consumers are not giving up the convenience of one-click shopping from their sofas. Promotional products pros who’ve invested in technology – with user-friendly, e-commerce enabled websites – have been the most likely to survive during the pandemic – and will be the most likely to thrive in its aftermath. In this episode of Promo Insiders, ASI staffer Theresa Hegel speaks with Marshall Atkinson, a decorated-apparel industry veteran turned success consultant about the power of online stores and how to market your business on the web.