Advertising Specialty Institute

Next Level Apparel’s 1800 – Unisex Ideal Heavyweight Crew is the first of its kind for our industry. Finally, there’s a premium entry-point T-shirt distributors can present to their clients, regardless of their budget. But this game-changing garment didn’t come out of nowhere – it was actually four years in the making and went through 22 different iterations before the final version was brought to market. To learn more about what goes into creating innovative and imaginative apparel, we’re interviewing Caius Olowu, Director of Design and Pre-Production at Next Level Apparel. We’ll hear straight from the expert what really went in to crafting the 1800, what challenges Olowu and his team faced and why the end result is so groundbreaking for promo professionals.