Advertising Specialty Institute

In June, Counselor asked the promotional products industry to share the most creative and interesting imprinted masks and other personal protective equipment they’ve worked on since the coronavirus pandemic started. The Decorated PPE Challenge had more than 50 entries, all of which were impressive in their own right. ASI writers and editors narrowed the field to 10 finalists, then opened the voting up to our readers, through an online poll. The winner, by a wide margin, was Toronto-based supplier Canada Sportswear (asi/43682). The company received more than 2,600 votes for the lighthearted masks it designed for a children’s ward of a Halifax hospital. In this episode of Promo Insiders, Theresa Hegel, executive editor of digital content, speaks with Michelle Wilson and Ron Brownstein of Canada Sportswear about how their winning entry came together and why PPE is here for the foreseeable future.