Advertising Specialty Institute

In this episode of Promo Insiders, first aired during a Facebook Live session, Theresa Hegel, executive editor of digital content, talks with apparel industry veteran Brian Burr about what he thinks are the most important qualities a mask should have, why fit and comfort are key, why it’s important for apparel decorators and distributors to educate themselves on masks and how they can market the items to their own customers.