Advertising Specialty Institute

In late March, HanesBrands (asi/59528) came up with a design for three-ply cotton face masks, working closely with the U.S. Department of Health and Human Services, to meet a critical need among frontline workers fighting the spread of the coronavirus. In the span of a week, the apparel company was able to finalize designs, get approval by the Food and Drug Administration, and then convert its factories from T-shirt, fleece and other basics and ramp up production on millions of masks. In this episode of Promo Insiders, Theresa Hegel, executive editor of digital content at ASI, chats with Rachel Newman, vice president and general manager of Hanes Activewear, to learn more about how this impressive feat was accomplished.