Advertising Specialty Institute

Working from home. Social distancing. Quarantines. This is the new reality for millions of Americans as the government tries to limit the spread of the COVID-19 virus. These extreme measures have completely upended the rhythms of everyday life as people cope with extended isolation. In this latest episode of Promo Insiders, Editor-in-Chief C.J. Mittica and Counselor Executive Editor discuss what companies in the promo industry are doing to make it through difficult times, what creative tactics distributors can use to hold onto orders, and why at the other end of this crisis lies hope.