Advertising Specialty Institute

HALO Branded Solutions (asi/356000) rocked the promo industry again with its latest Top 40 acquisition: Axis Promotions (asi/128263). The move potentially makes HALO the second largest distributor in the industry, with combined revenue of nearly $660 million. In this exclusive podcast, HALO CEO Marc Simon and Axis President Larry Cohen reveal how the deal came together and what’s next for both companies.