Advertising Specialty Institute

Chris Lee, Counselor’s 2013 International Person of the Year, is CEO of Brand Addition (asi/202515) -- the second largest promo distributorship in the United Kingdom, with a vast European reach and operations in North America and Asia. Those are integral reasons why Lee rose in the rankings on Counselor’s recently released 2019 Power 50, a definitive list of the most influential people in the promotional products industry. In this exclusive podcast complementing the Power 50, Lee offers insights on everything from Brand Addition’s growth in North America to the challenges and opportunities that come with being a truly global promo products company.