Advertising Specialty Institute

Mark Freed is the CEO and president of Genumark (asi/204588), the largest Canadian-owned distributorship. That’s a big reason why he’s on Counselor’s 2019 Power 50, a definitive ranking of the most influential people in the promotional products industry. In this exclusive podcast released as a complement to the Power 50, Freed offers insights on everything from major opportunities for promo distributors in 2020 to the challenges the U.S./China trade war is presenting to Canadian ad specialty firms.