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Sheesh, as if we haven't recovered from the "Thanos"-like iOS14, Apple recently released iOS15! Aarrgh! Is this the endgame for online advertising? The truth is, it's how you look at things. It's not how these updates can limit us; it's how good we are in providing value. Reference: https://www.theverge.com/2021/5/2/22415824/facebook-instagram-notice-ios-apps-free-privacy-tracking (https://www.theverge.com/2021/5/2/22415824/facebook-instagram-notice-ios-apps-free-privacy-tracking) https://www.wordstream.com/blog/ws/2021/01/20/ios-14-update-facebook-ads (https://www.wordstream.com/blog/ws/2021/01/20/ios-14-update-facebook-ads)