Empowered Patient Podcast

Ray Kingman, CEO and Founder, Semcasting talks about how healthcare and insurance companies are using a more data driven approach to create and place ads in order to find patients, caregivers and doctors across all devices at the best time and place.  Ray also explains how privacy of patients is assured while for example, using public information to identify and target consumers who are close to a specific hospital or doctor's office. @semcasting Semcasting