Restless Native

"As an industry, if we keep drinking out of the same watering hole, we're all going to be thirsty."— Joshua Stratton, Against the CurrentI love disruptive people. If you’re building a product, or using products or marketing tactics in an unexpected way, or doing something entirely different, that takes courage.That’s Joshua Stratton.Today’s guest is not afraid to speak his mind. He’s not afraid to talk about the shortcomings of the outdoors industry. And he’s not afraid to talk about his shortcomings.Joshua didn’t come from hunting heritage. So in a lot of ways, he’s the guy we’ve talked so much about recruiting. We need people who might find this way of life interesting for the recreation and the meat acquisitions—not because it’s what their grandfather did.That’s a great tactic to grow the lifestyle we all love.Joshua and I talk about those R3 efforts, that’s recruitment, retainment and re-engagement. But we’re going so much deeper. This guy gets deep. We’re going to discuss religion, humanit