Amazing Fba
Defend against a Downturn in eCommerce
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:17:07
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Sinopse
Running an e-commerce business in an economic downturn can present intense challenges. Some businesses will thrive & grow. Others will struggle. Of course, we all want to survive. And if possible, thrive. That means we have to prepare ourselves to defend against a downturn. To defend against a downturn, we must first all determine if we are yet in one. So first of all, we must figure out where we are at in an economic cycle. That's actually extremely hard to a degree. And a personal judgement call. Nonetheless, one we have to make. Next, we need to be prepared in advance. Trying to sort this out on the fly is a bad plan for several reasons. One is that we won't be able to handle the workload and stress. The second is that our competitors will be after the same resources at the same time. We need to think through a downturn optimal product strategy (physical vs digital). We also need to have a downturn optimal pricing strategy. These are some of the many thoughts we explored in today's discussion. In this