Storyselling

Content marketing is the hot new buzzword for brands and retailers. You may not know, however, that content marketing as a discipline has existed for over 100 years. In this episode, Casey Petersen and Brad Lawless discuss the history of content marketing, its future, and role influencer marketing plays in the overall content marketing playbook.

According to a recent Moz.com post, we're in the middle of a content glut, which can quickly lead to content shock with readers. We discuss the tips from Moz on thriving in this shock and also review a new list of Content Marketing best practices from Brian Solis. Subscribe to the show: Go to iTunes or Stitcher.com and search for StorySelling.

Publishing 2-3 shows a week now! In this episode we discuss new Facebook eComm capabilities and Google's and Twitter's efforts to bring stories to you faster in search results.

This week we did a livestream show on Blab.IM and discussed how contextually relevant content can drive engagement for brands.

We're flushing the format this week as we stick with 4 short news items we pulled from our inaugural Blab livestream. Hope you enjoy it!

Also....Google adds tweets to its desktop search results. For full details from this week's episode check out the blog at CollectiveBias.com and search for this week's Weekly Bias post.

Some major e-commerce platforms join the buy-button arms race. Facebook ads livestreaming (but only for celebrities at present,) and we discuss best practices for engaging your fans on Facebook.

Show Synopsis: Brands should use new Facebook features to talk directly with customers. Jet.com has some very interesting tech under it's hood to continue disrupting e-commerce. Brands should prepare for the burgeoning creative renaissance brought on with the decline of interrupt marketing. Google should buy Twitter! (and we discuss the many wonderful reasons we'd like to see that happen.) For links to all of this episodes stories, visit http://collectivebias.com/?s=Weekly+BIas

This week Summer Davis from DirtyFloorDiaries.com shared community-building tips and tricks that took her from 0 to 1,000 Periscope followers in just 50 days. You can check Summer out on Twitter and Periscope at @DirtyFloorDiary.

This may be our best episode yet! Lot's of great stuff from Jet.com to YouTube viewership going through the roof. For more info on all our stories, vist http://collectivebias.com/blog and search for the latest Weekly Bias story.

This week Casey and I marveled at the big letdown that was Amazon Prime Day. We also discussed changes to Facebook's News Feed and ad reporting before exploring how Facebook drives e-commerce revenue and the case study in how not to manage a community from Reddit.com. Full show notes available at http://collectivebias.com/blog and search for "Weekly Bias."

This week we got very excited for Prime Day, watched a couple of CEO's argue of Twitter and discussed best practices for social media community development and using shopper marketing to market to Millennials. For more details on these stories and more, go to CollectiveBias.com/Blog and search for the Weekly Bias.

Facebook added a new feature to track authorship this week that could help build following for influential content producers. Additionall, Google's latest "phantom" update checks several dozen things to highly weight the quality of your content in search results. Oh yeah...and Mastercard now let's you pay with your face! For links to all the stories we discuss, check out the Weekly Bias posts on the Collective Bias blog at http://cbi.as/gnsg.

Testing out a new format this week...a couple of snackable news items followed with deep dives into shopper social and community building topics. Hope you like it!   Snackable News Truffle Pig http://adage.com/article/agency-news/wpp-snapchat-daily-mail-launch-agency/299166/   Twitter product pages http://www.theverge.com/2015/6/20/8818109/twitter-product-place-pages-shopping   Platform/Shopper Deep Dive Problem with Buy Buttons - should link nicely with twitter news The Problems with Buy Buttons   Content Deep Dive   Community Manager/ Content creator tools https://www.socialmediaexplorer.com/business-innovation-2/7-things-every-community-manager-needs/  

Google Aims to Own Online Ad Attribution, Native Ad Serving - http://cbi.as/er2m Unveils realtime trends - http://cbi.as/er2n Twitter: Removing 140 character limit on DM’s - http://cbi.as/er2s Now auto-plays video - http://cbi.as/er2t The Impending Convergence of Offline and Online Shopping - http://cbi.as/er2u

Apple rolled out a News app designed to steal readers from Facebook. Facebook debuted its own Beacons to compete with Apple's iBeacons, and Twitter tweaked it's algorithm to show you more of what it thinks you want to see. Thanks for helping this week, Colleen! More deets on this week's topics --> http://cbi.as/dmhm

This week we discussed Pinterest's plans to join Instagram in adding "buyable" links to its images; Google's announcement of evolutionary changes in Now on Tap for Android that will bring added convenience to mobile users and potentially exciting ways for marketers to start optimizing content delivery around shopper intent; and BusinessInsider.com's idea that we may all be living under the doom of a social media bubble that could burst at any moment. Story Recaps (Pinterest & Google) - http://cbi.as/ci6l BusinessInsider.com Story - http://cbi.as/ci6n Collective Bias Big Impressions Whitepaper Download - http://cbi.as/bb5k

Chris Brogan joined this week's show to discuss the role of podcasting in a brand's overall content marketing strategy. We also geeked out over solving 1,000-person problems and the rise of velocity-driven marketing to help marketers reach customers in the right place at the exact right time.  Links mentioned in today's show: Why I Quit Big Impressions Whitepaper - http://cbi.as/bb5k Chris Brogan's Podcasting Jumpstart Mini-Course - http://cbi.as/bb5h Subscribe to Storyselling on PlayerFM - http://cbi.as/bb59 Subscribe to StorySelling on Stitcher - http://cbi.as/bb5b Subscribe to StorySelling on iTunes - http://cbi.as/ar17 Chris Brogan on Twitter - http://twitter.com/ChrisBrogan Brad Lawless on Twitter - http://twitter.com/BradLawless

This week Casey Petersen and Brad Lawless discussed the newly reformed partnership between Google and Twitter, the ways that mobile and social affect the fundamental nature of shopping, Google’s new clickable video ads, and the inneffectiveness of the term “Millennial” when it comes to targeting social and digital media.   Show Notes   Google/Twitter Partnership http://www.businessinsider.in/Know-why-the-Google-Twitter-partnership-is-groundbreaking/articleshow/47370121.cms http://searchengineland.com/google-twitter-deal-live-221148 Mobile/Tech Shopping How mobile tech and social media are changing the shopping experience - http://www.entrepreneur.com/article/246430 Google Shopping Ads Google Shopping ads come to youtube - buy from video - http://marketingland.com/retailers-google-shopping-ads-are-coming-to-youtube-129377 Google just made YouTube ads shoppable - http://venturebeat.com/2015/05/21/google-just-made-youtube-ads-shoppable/ Why Millennial is Meaningless for Social M

Welcome to our very first episode of StorySelling, a Collective Bias podcast where we discuss how you captivate customers through content.   Each week we’ll bring you news and commentary on new developments in social media, shopper marketing and the places those disciplines intersect. This week, Casey Petersen, Director of Social Operations for CB, joined me in studio to discuss Facebook’s new tests around Instant Articles, Verizon’s acquisition plans for AOL’s media properties and Walmart’s introduction of a plan to compete with Amazon Prime.   You can find more info on each of these stories at the Collective Bias blog. You can find Casey on Twitter as @thatgeekcasey. I’m there too as @bradlawless. We plan to bring you these discussions each and every week along with the occasional special episode featuring guest interviews. Please feel free to email me any questions or comments you have about the show to bradlawless@collectivebias.com.