Informações:
Sinopse
Tips and Clicks features Anthony Tata and Red Abbott in a conversation about best practices for schools, how to stay up to date on new features in SEO, PPC, and analytics, and much more.
Episódios
-
Episode 10: Why Online Reviews Should Matter to Schools
23/04/2018 Duração: 11minIn this short episode, Red and Anthony discuss the importance of online reviews for schools, including where prospective families are finding these reviews, the power of a testimonial from your current families, and why these reviews should be monitored and managed by schools. You can also learn more about online reviews for school in this webinar on demand. Watch it here. You can also read more on the subject in this blog: 2 Big Search Engine Trends to Watch in 2018 (And Why They Matter to Schools).
-
Episode 9: Meet Tracy Tigchelaar, Finalsite Advantage Consultant
28/02/2018 Duração: 20minWith over 20 years experience in education marketing, Tracy heads up 'Finalsite Advantage' – our great new service aimed at giving schools the edge with their marketing and communications strategies. From branding to website development; social media strategy to video storytelling; advertising campaigns to print production – she's pretty much seen and done it all. Through Finalsite Advantage, she uses her experience to help and supports schools to achieve more. Learn more about the benefits of this partnership in this podcast and let us know if your school is interested in talking more.
-
Episode 8: How Google Analytics Can Impact Your School Website
12/01/2018 Duração: 17minRed and Anthony discuss how schools can take advantage of the tools behind Google Analytics. Three trends related to Google Analytics that are most important: Who’s coming to your site and where are they from? How are these visitors getting to your site? What are they doing once they are on your site?
-
Episode 7: Finalsite Advantage
28/11/2017 Duração: 17minRed and Anthony discuss a new program Finalsite is launching in the new year called Finalsite Advantage that will help Finalsite clients be more effective with the time they do have to strategize and reach their goals throughout the school year. Some benefits of the program include virtual support, one-on-one training with a consultant, and more.
-
Episode 6: Why Schools Should Invest In Digital Ads
24/08/2017 Duração: 14minRed and Anthony discuss why schools should consider investing in digital ads on search engines and social media to target the right prospects as they begin their search. Red also shares some upcoming events you do not want to miss out on this fall.
-
Episode 5: Content Decisions for Admission Pages
02/05/2017 Duração: 15minRed and Anthony discuss website content and navigation paths of prospective parents and students that could help improve your school's admission strategies for next year, as well as a new puzzler!
-
Episode 4: How Schools Can Use Google & Social Media
17/02/2017 Duração: 19minRed and Anthony discuss ways schools can be taking advantage of Google Search and Social Media to reach prospective families and students, as well as a new puzzler!
-
Episode 3: New Search Strategies
08/12/2016 Duração: 42minRed and Anthony share new search strategies and ideas for getting found online, as well as a new puzzler!
-
Episode 2: Targeted Remarketing
29/09/2016 Duração: 16minRed and Anthony discuss targeted remarketing for schools and share a new puzzler in Episode 2.
-
Tips and Clicks: Episode 1
07/04/2016 Duração: 15minAnthony Tata and Red Abbott share tips on Portals and search and give you a puzzle to solve in their first episode.

Experimente 7 dias grátis
- Acesso ilimitado a todo o conteúdo da plataforma.
- Mais de 30 mil títulos, entre audiobooks, ebooks, podcasts, séries, documentários e notícias.
- Narração dos audiolivros feita por profissionais, entre atores, locutores e até mesmo os próprios autores.