Helmets and Heels

Have you ever launched a new product or service? Did it fail miserably by your own unreasonable standards? Well, have I got the relatable show for you. Listen in as I detail what went right and what went wrong with the launch of the membership site, Freight School Playbook. My personal website links: Logistics marketing services: Digital DispatchLogistics marketing online courses: Freight School PlaybookEntreprenuer cheat codes: Bonjour with BlytheFind me on all the social media platforms by searching @blythebrum and/or @digidispatch

In the last few months, listeners and podcasters alike have been given a rare glimpse into the business side of big-time podcasters. Between Joe Rogan taking a $100-million dollar licensing deal in his Spotify move to Joe Budden documenting his divorce from the same platform, we're finally starting to learn some concrete methods on how the biggest creators in the game are treating contracts, ads, and expectations. Add on the drama behind 'Call Her Daddy' and the hosts' battle for IP and we have a good look into where podcasters of all levels should place value. In this show, I'm joined by Badr Milligan of The Shortbox Podcast and Al Pete of Mister Peterson's Neighborhood to discuss our takeaways from the listener's perspective as well as what lessons we'll use for our own shows moving forward. Links from the show: Joe Budden's announcement on leaving SpotifyCharlamagne tha God's comments on Joe leavingJoe Budden's followup to the initial announcementBill

TikTok’s rise in popularity isn’t without controversy. Some of that worry has been orchestrated by other big tech jealous of that growthOthers are worried for more geopolitical reasons. But for a lot of creators, like myself, Tiktok has been far and away the most enjoyable app in years. Especially during COVID--where it forced me to learn video editing on the fly and challenge myself on a new platform. I’m not alone as the app has skyrocketed in growth--and because the company’s owner, Bytedance is located in China, that obviously creates some issues like getting banned by the US government. So as content creators what do we do? How do we protect ourselves and the content we’ve spent a lot of time and energy on? Listen to the latest episode as host Blythe Brumleve dives into the strategies. Links mentioned during the show:Get a copy of your TikTok files from FYP.RIPPatreon in danger?My personal website links: Logistics marketing: Digital DispatchEntreprenuer cheat codes: Bonjour with BlytheFind me on all the

A lot of projects were put on hold during the Covid quarantine. And while the lockdowns forced me to throw my 2020 content plan in the trash--it led to a new opportunity that seems to be evolving daily. Listen to the podcast I recorded to help launch Freight School Playbook--a membership community to help overwhelmed entrepreneurs, marketers, and sales departments in the trucking and logistics space by providing courses that cut through the digital media noise. Naturally, with any fluid project, there are already improvements being made to the platform--which has resulted in the need to re-record the launch materials. But we do this for good reason as we've got to include more educators excited to share their expertise with the transportation world. Stay tuned for more upcoming updates but until then, join the waitlist to learn more as we get closer to launch at → https://FreightSchoolPlaybook.com 

If you're in business or sales, you've likely experienced an event/conference being outright canceled or turned into a virtual event. And while many of us roll our eyes at the mere thought of attending another Zoom call--the truth is virtual events are here to stay. So how do we make them not suck?In this episode, I'm diving into the key takeaways of what makes for a great virtual conference or event so you can apply those tips to your own meetup without, ya know, breaking social distancing rules. For my logistics people, if you participated in Freightwaves Live at Home event, you know exactly what I'm about to discuss. Check the timestamps to jump to a specific topic. Watch the video for this show: https://youtu.be/-iEjF3LleeACheckout Freightwaves Live at Home content: https://live.freightwaves.com/Links mentioned during the show:Creating your 2020 Content PlanPodia's insight into a great virtual retreatiBreakthrough Virtual Event SoftwareSwitcher Studios broadcasting softwareMy pers

Everyone knows the restaurant industry is currently in shambles with the on-going drama from the ‘Rona. This global pandemic has left thousands--possibly millions--without the income they’re used to earning by waiting tables and serving drinks.As an 8-year FOH worker who waitressed at many restaurants, golf courses, bars, and events, I can tell you with confidence the skills I learned while waiting tables help me run two businesses and several side hustles. In this show, I break down those 4 skills that hopefully will inspire my fellow SIN workers to either continue their path in the industry—Or to find a new career to fuel their passions.  About This Show:Bonjour with Blythe covers the wins, losses, and lifestyle around being a present-day entrepreneur.Contrary to popular belief, freelancing and entrepreneurialism are not all working out of coffee shops and taking insta-friendly vacations. There are real challenges (and tears!) involved with running your own business. But there are also a lot of perks; which

Running into a creative block is a given with most career choices. But trying to overcome a creative block while you’re dealing with uncontrollable global stressors like COVID19?!?! That just seems like the cruelest double whammy–which most folks are dealing with right now.Suffering through it myself, I wondered how are creative blocks started and how can you move past them?I share some tips on how I’ve been coping with overworked stress + global pandemic stress to work past my creative blocks in hopes it might help anyone else facing this same conflict.Snag the show notes for this episode via the blog. About This Show:Bonjour with Blythe covers the wins, losses, and lifestyle around being a present-day entrepreneur.Contrary to popular belief, freelancing and entrepreneurialism are not all working out of coffee shops and taking insta-friendly vacations. There are real challenges (and tears!) involved with running your own business. But there are also a lot of perks; which host Blythe Brumleve hopes to share b

Working from home isn't for everyone. But I'm one of the weirdos who absolutely LOVES it. So with the 'Rona wreaking havoc on society and how we conduct our everyday lives, I thought I'd share my best work from home tips to keep you productive but most importantly, keep you sane. ALSOOOOOOO I realize this is a tough time for a lot of businesses and conferences who aren't sure how to take their efforts online. I'm offering FREE zero-obligation consultations on how to best tackle that challenge. I might not have all the answers you're looking for but I'll gladly help out my fellow business owners in showing them how they can do it in the most affordable way possible. Hit my email blythe @ brumlevebrands dot com or social channels and let's all help each other during this crisis. Tips + Links Mentioned During the VideoZoom Video Conferencing: Yes, this is the one with the face filter. Also great for conducting your podcasting interviews too!Marinara Pomodoro Method: h

In January most of us are excited to get those New Year's goals going but are you staying dedicated or have you fallen off? I'm gonna share some tips on how I'm going to keep on track after slipping for a bit. I'll also go into why you may want to hit pause on purchasing any new software and spill some truth about content marketing. Be sure to check out the chapter markers for jumps to specific parts of the show. Links mentioned: Get your own Look Back//Plan Ahead workbook at FreePeriodPress.com Planning your content marketingTools like Dubsado, Monday.com, and Bench which are all used to run my business can be found on our dedicated Resources page.Influencer gossip stories are the bestThe tweet that sparked the debate between Hustle Culture and practicing self-care. But burnout is real and while meditation can help, like most things in life, you gotta work at it. Celebrating global good news from Bloomberg. Content Marketing Links Mentioned: Lilo Social created a break-even social calcula

When your business is the art of selling services, time is your commodity. But why do so many brands and freelancers waste that time on things that don't have a positive ROI? Listen as I debate the article that originally spawned this conversation along with solutions on how to avoid those pick your brain meetings, free work solicitations, and more by treating time as your most important commodity. From Blythe Brumleve of Digital Dispatch, this is 'lunch break nuggets', marketing and digital media insights in a bite-size form designed to fuel your growth.This debate was inspired by the article "Why I charge people to get coffee with me."Watch the video on this topic here. Like this show? Listen to the full podcast episode here. For more information on Digital Dispatch, visit our website. 

Facebook was fined $40 million dollars late last year for lying about their video views. So we dive into what actually counts as a "view" on Facebook and your other favorite social media sites to include Twitter, Linkedin, TikTok, and YouTube. You can prove your ROI without knowing the details behind those numbers. And you certainly don't want to waste your time on a platform that isn't doing you any favors. From Blythe Brumleve of Digital Dispatch, this is 'lunch break nuggets', marketing and digital media insights in a bite-size form designed to fuel your growth.Watch the video covering this topic. Like this show? Check out the FULL EPISODE here. For more information on Digital Dispatch, visit our website. 

Like the maniac that he is, Gary Vee says you should be publishing 100 times PER DAY. Absolutely insane. But we show you how you can take Gary's advice into a practical strategy that is attainable even if you don't have a content team around you. From Blythe Brumleve of Digital Dispatch, this is 'lunch break nuggets', marketing and digital media insights in bite-size form designed to fuel your growth. Watch the video covering this topic. Download the Digital Marketing checklist mentioned during this episode.Like this show? Check out the FULL EPISODE here. For more information on Digital Dispatch, visit our website. 

I've been in the blogging game since 2007 and with the end of the first full decade in the internet era, you're bound to see lists compiling the best and the worst.Since I like to join the party in my own way, I decided to revisit the stories that defined my journey from blogger→EIC→broadcaster and now, business owner.In this special one-off episode, I'm going to list the central themes I've learned--sometimes the hard way-- in hopes it can serve as a compass to my fellow content creators and entrepreneurs.Checkout the blog to see all of our show notes with links to all stories mentioned. 

In this edition of the Scouting Report, we dive into Disney+ and how their launch plan helps the confidence of little guys like us, why you should consider time as a commodity, what content strategy you should be implementing for 2020, email marketing gone wrong, and what I'm listening to and watching. About This Show:Bonjour with Blythe covers the wins, losses, and lifestyle around being a present-day entrepreneur.Contrary to popular belief, freelancing and entrepreneurialism are not all working out of coffee shops and taking insta-friendly vacations. There are real challenges (and tears!) involved with running your own business. But there are also a lot of perks; which host Blythe Brumleve hopes to share both sides of the coin in The Scouting Report show.Check out the time-stamps to each segment below along with links to stories discussed:Disney+ Content Lessons [02:48]When big companies make a huge splash, as Disney has done with their new streaming service, it can be a bit intimidating to us little g

On the latest episode, host Blythe Brumleve talks about Facebook getting fined an insignificant amount of cash (for them) for inflated video-views by as much as 900 percent! Learn how to avoid the disaster of putting your eggs all in one social media basket with some takeaway tips. Also on the show, the difficulties of losing a big client, Star Wars' Galaxy's Edge, podcast insight, fighting fake news, CNBC business videos, and content marketing software on the latest episode of 'The Scouting Report'.   Facebook Fined $40 Million Dollars Over Inflated View Counts [intro]Facebook got caught being untrustworthy. Again. But this time they'll actually have to pay. It just only accounts for 16 hours of total work to cover the fine. Wonder what Vox Media or College Humor could do with that kinda cash tho?Important to note what actually counts as a view on these platforms. So we dive into that plus more takeaways that won't cost you millions of dollars to learn. Losing a Big Client Sucks

On the second edition of The Scouting Report, I dive into a tweet that made me feel old about life events being more important than football games, dissecting infamous entrepreneur Gary Vee's content model, what I learned from my first show, first trip to Disney's Galaxy's Edge PLUS SO MUCH MORE!See below for the timestamps...‘The Scouting Report’ Show NotesIn a brand new show, I dive into my first episode of what Bonjour with Blythe is supposed to be about: the wins, losses, and lifestyle around being a present-day entrepreneur.Contrary to popular belief, freelancing and entrepreneurialism are not all working out of coffee shops and taking insta-friendly vacations. There are real challenges (and tears!) involved with running your own business. But there are also a lot of perks; which I hope to share both sides of the coin in this monthly Scouting Report show.Don’t worry–if you’ve liked the content I’ve done over the last nine months, that’s not going anywhere and will continue to be published

In a brand new show, I dive into my first episode of what Bonjour with Blythe is supposed to be about: the wins, losses, and lifestyle around being a present-day entrepreneur. Contrary to popular belief, freelancing and entrepreneurialism are not all working out of coffee shops and taking insta-friendly vacations. There are real challenges (and tears!) involved with running your own business. But there are also a lot of perks; which I hope to share both sides of the coin in this monthly Scouting Report show. Don't worry--if you've liked the content I've done over the last nine months, that's not going anywhere and will continue to be published on this feed. I simply needed a place dedicated to a business/marketing focused show where I write, record, and publish all myself. I'll also mix in a few Jaguars related topics (read: gripes) here and there too because a girl needs a creative outlet that doesn't involve hair, makeup, and getting your nails done. Check out the timestamps to

Podcasting is the fastest growing medium on the internet today with growth patterns that continue to point upward. Thus more and more advertising dollars are starting to pour in, which means more people are curious about starting up their own podcast. In this show, Blythe breaks down the most common questions asked at our podcaster meetups, the equipment you'll need to start your own show, and other tips that may help expedite the startup of your venture. EQUIPMENT//GEARCamera: Logitech HD Pro WebcamDesktop Mic: Blue YetiMobile Mic: Omnidirectional Easy Clip OnHeadphones: Sony Noise Canceling HeadphonesLighting: Neewer 18in Divi Ring LightCamera Tripod: Selfie Stick with Remote and Stand360 Camera: Insta360 One XAmazon Gear I Own: Tech, Cosplay, clothes, skincare and moreWANT MORE FROM BLYTHE?Blythe is a former EIC and sports broadcaster turned business owner creating custom web solutions and growth marketing tactics for clients at Brumleve Brands. As a solopreneur based in Jacksonville, Florida, this po

Have you thought about your biggest career challenge? How did you prepare for it? What did you learn from it? Or is your biggest career challenge coming up that you’re looking for help on? I just faced this exact situation and I want to talk about the difficulties faced prepping for my first conference speech. So in this show and as we make the transition into more of an entrepreneurial lifestyle podcast, I wanted to talk about the difficulties, the highs, and the lows, of preparing for my first speech at a big conference, Freightwaves Transparency19: Handling a big career challenge on top of your regular workload Why it’s important to challenge yourself even if it terrifies youMake no mistake public speaking fucking terrifies me.One thing I did throughout this entire process was to take notes. Not just about the product, bugs, feature improvements, but what I was feeling. What I was thinking.  Things like “fuck these marketing dashboards”, why did i wait so long to start this project? I shoulda started this

The brand 'GuysGirl' was born a decade ago. But after some recent career decisions, I was left in a tough spot of what to do with the future of a blog that lead to a work from home career. I have a pretty good idea of where I want to go, but I also want to hear from you on the changes I have coming up. Read the show notes for this podcast here and VOTE on what you think is the best direction to take. Follow Blythe: InstagramTwitterBrumleve Brands websiteGuysGirl websiteTips/show suggestions email to Blythe@GuysGirl.comNEW Marketing Gameplan Podcast In the announcement episode for Marketing Gameplan, learn how this binge-worthy podcast series will help you learn the eagle eye view of building, maintaining, and optimizing your website + digital marketing for 2019 and beyond.Released one full season at a time, this is one of the projects I'm most excited about and expect 8 episodes to drop all at once in early April.Check it out here.