Betty Adamou

James O'Brien opened up a segment on his show about videogame addiction, specifically the large numbers of people reportedly addicted to the Fortnite game. I'm Betty Adamou, Founder and Chief Designer at Research Through Gaming, game player, and author, and James O'Brien had a quick exchange discussing: - What worried parents can do to understand more about videogames - Encourage parents to look at the positives of videogame play through their own research - The ethics of video game design - The importance of empathy in videogame design - Why there should be simple rules and regulations on ethical video game design and warnings for the player

This podcast goes a way to make up for the last 2 Friday's I've missed due to the holidays - although this was recorded and uploaded on Weds 4th Jan 2017, this podcast will go back to being released every Friday!

This 2nd podcast answers questions on books to read in the market research field, people that have influenced/inspired Betty, how to cope with gender bias, effective marketing tools, how to manage remote teams and a recap of this week. Betty also discusses her NewMR talk "Pokemon Go: Designing from the Start with the Finish Line in Mind" that she delivered earlier in the week.