Tell Crossroads

With new technology always emerging, and more and more content constantly being published, we content creators have to stay on top of the shifting and evolving media landscape. It’s important for us to be willing and able to take risks and innovate, and tell compelling and interesting stories with what we’re putting out into the world. DJ Hurula is the founder of ONE Brand Studio, a multidiscipline creative branding agency that serves cause-driven organizations. He’s very passionate about helping businesses clarify their message and audience in order to lay the strongest foundation for powerful content creation later. Today we reflect on what 2017 taught us as content creators, as well as where content is headed in 2018. We talk about what it takes for content to be compelling, and DJ breaks it down to 4 elements. We also talk about the role of trust in our client-relationships, and how foundational that is to be able to take risks with your content. What do you see on the horizons for content creation in 201

If you’re a listener of this show, you probably know the importance of storytelling in conveying your message and value proposition, but do you understand the art and science behind it? Jill Pollack, is a storytelling guru who joins us today to break down what makes a good story, and where to even start when it comes to sharing ours, or our company or organization’s. Jill is the founder and director of Story Studio Chicago, an award-winning communications consultant, writer, editor and speaker and this is just the tip of the iceberg. With a degree in theater, storytelling has been her passion for as long as she can remember. But after too many years working in places that stifled her creativity, she jumped ship and started Story Studio, where they teach writers of all levels how to tap into their creativity, get published, or get noticed with their work. In this episode, we dive into the necessity of storytelling in both the creative and business fields, how science is now pinpointing how and why stories work

Confession time: It took me almost 10 years of running my business and managing my employees to finally become comfortable with the word “boss”. I just didn’t want to be that guy, I wanted to be a part of the team. And I know I’m not the only one The thing I realized however, is that for my team to succeed and achieve its potential, it needs me to be the boss and to own that role. That was a pivotal moment in my business career that I look back on, but I know I still have a long way to go in improving myself in that regard. René Boer is the co-author with Geno Wickman of How To Be A Great Boss and he joins us on the podcast today to share some of the insights he’s gained in a 30 year business career working with brands like Pizza Hut, Arby’s and Jamba Juice. As an EOS implementer René has worked with hundreds of leaders and managers, helping to align them around a shared vision and gain traction while improving team health. Are you “The Boss” in your organization? How do you feel about your role, is there roo

For so many of us who are creating anything, one of the biggest challenges we face when starting out is finding our voice. Whether we’re writing a book, a blog recording a podcast, or writing copy for our business’ website, we all want to convey who we are - whether as an individual or brand - but often don’t know where to start. Steve Wiens is an author, podcaster, speaker and founder & pastor of Genesis Covenant Church. Needless to say, he’s had plenty of opportunity to discover and hone his voice, but it didn’t come easily. In fact, he left his first pastoring job and undertook a five-year journey of finding himself - and his voice - facing depression along the way before finally discovering what he wanted his message to be, and how he needed to present it in order to be true to himself. We cover Steve’s experience with developing that voice, his insights on book publishing and marketing, how to build a launch team and engage others in helping you reach your goals, aaaaand we spend some time talking ab

So you’ve been working at the same job for years but lately, you’ve been feeling that it’s just not a great fit. Maybe it’s never been a great fit. Either way, you know there’s more that you could be offering the world, but you just don’t know what, or where to even begin. Don Lee has over 25 years of experience as a C-level executive for midsize and large companies working at companies across 5 different industries. Despite all of his success however, Don recently made the decision to strike out on his own in pursuit of a calling that more deeply reflected his Why. He’s now the Founder and Managing Partner of OptiGear where he partners with businesses struggling to connect the dots and helps them optimize their strategy. He also leads IMPACT3, a social enterprise impact fund with a goal of helping entrepreneurs in under-resourced communities. Don and I cover a lot in today’s conversation, but it all seems to tie back to knowing who you are as a person and being guided by your Why. So often we think of those

Jon Collins was making a living pioneering short product explainer videos for Silicon Valley startups and tech companies such as Google and Facebook. Early on he identified and developed his skill of taking an extremely complex topic and conveying the central idea in a concise and engaging manner through video. As is so often the case with creatives, he was looking to push himself further than his day job was allowing him to. And so it was that in 2014 alongside his good friend Tim Mackie that the two of them took up the challenge of conveying the central themes, ideas, and structure of one of the most complex stories ever told.  The Bible. Through 5-minute animated videos. Yeah, these guys are crazy right? Whatever your religious beliefs, it’s impossible to deny the impact of The Bible and the stories contained within it. Combining Tim’s deep knowledge of the books literary, historical, and theological elements with Jon’s unique brand of visual storytelling, the two have racked up over 23 million views on Yo

Brands are a lot like people. The companies and organizations we own or work for all have values, beliefs, and aspirations that they attempt to live up to every day. Sometimes however, our brands begin to drift away from those stated values and the resulting gap is perceived by our clients and customers as an inauthentic brand. Brain Lischer is the founder of Ignyte, a branding agency whose sole focus is on helping drifting brands achieve alignment and authenticity. With a background in psychology, and a deep curiosity in understanding how and why people make decisions and perceive brands in certain ways, Brian and his team dive into the process of helping clients rebrand with academic level research and strategy. After coming to the realization years ago that he himself was living an inauthentic life, Brian has dedicated his life to understanding authenticity through the lens of branding and perception, and is here today to share his insights with us. Many of the benefits of branding are hard to measure, but

Full post found at: http://gototell.com/personal-brand-cal-cagno/ For many of us, the word brand is something that we associate more with large companies than with our one person solopreneur companies. If we’re employed by another company, big or small, we might not think of our own personal brand at all. The thing is that we all have a brand, and when it comes time to move on from whatever it is that we’re currently doing, we take that brand with us and it influences our future outcomes. If you live in or around Detroit, you’re probably already familiar with Cal Cagno. You may have seen him on a billboard on I-75, throwing out the first pitch at a Tigers game, or more likely, heard him on the radio at some point over the past 18 years. For business reasons beyond his control however, Cal is out of a job and taking the brand that he’s built up over the past two decades into uncharted territory. Cal joins us today to talk about why he’s excited about the new opportunities that lay ahead, and how he built up, p

Full post found at: http://gototell.com/vulnerable-storytelling-april-fallon/ Ok, so I’ma give you a heads up: this episode is a bit different from our usual episodes. Brace yourselves, it doesn’t have anything to do with video production. GASP! I know, I know, but, But, BUT! It does have a whole heck of a lot to do with storytelling, and isn’t that the whole reason why most of us got into video production in the first place? We talk a lot about storytelling as it relates to video production on this show typically, but this show is going to be all about how storytelling relates to people. Which is something we should always be keeping in the back of our minds as filmmakers, videographers, and storytellers. April Fallon is the founder of Adoption Now, a Denver based non-profit as well as weekly radio and podcast series that has been broadcast to over 10 millions listeners worldwide. On the show, April tells the stories of individuals who have been through the adoption process in one way or another. From childr

Full post found at: http://gototell.com/grow-your-business-big-jon-dwoskin/ “I think you’ll do great in college, but I think you’ll learn a lot more from these tapes and people like Brian Tracy than you will college.” [11:00] That was the advice Jon Dwoskin’s father gave him before heading to college, after giving him a set of tapes by Brian Tracy called The Psychology of Success. (Yes, tapes. For a walkman. I remember mine as well, I know it dates me.) Jon turned that advice, and a voracious appetite for learning into a hugely successful career. To start with he co-founded and grew an internet company that ultimately got bought out by a big Silicon Valley company. He then became the top selling agent at the largest investment real estate firm in the country before taking over an office for that company just before the ‘08 crash, and then turning it into the most profitable office in the company in the ensuing years. These days Jon helps successful but stuck business owners and C-level execs find a way to gro

Full post found at: http://gototell.com/design-that-resonates Whatever business you’re in, I’m guessing one of your aspirations is building a strong, instantly recognizable brand image. We all aspire to the distinctive branding that the Nike Swoosh, or the Apple, well, Apple, conveys to anyone who sees them. The thing is, too many of us stop there, thinking that the logo makes the brand and not the other way around. Aruna Mall is the Creative Director for Teal Media. A lifelong creative, Aruna is halfway through a second decade of work in the digital design field, and along with her team at Teal, is an expert when it comes to branding and design. In today’s episode, she shares some of the most common mistakes individuals and brands make when thinking about design and branding, and how you can avoid them with your own business. As she points out, coming up with an engaging and recognizable image is more about asking questions of your audience than it is about a flashy logo (although those are nice too).

Full post found at: http://gototell.com/story-partners If you’ve been listening for a while, you probably think like I’m some kind of incredibly gifted orator who never flubs a word or goes off on a tangent. Ok, I jest, I’ve been known to do both of those from time to time (per episode), but I’m ok with that because that’s who I am and is part of my story, and my storytelling style. That said, there are a lot of mistakes and awkward pauses in the making of any podcast that don’t advance the story or narrative, or are just plain distracting to you, the listener. Today’s guest is Jeremy Enns, the guy who makes me sound as good as I do on this podcast as our editor and sound engineer. Jeremy is the Storyteller in Chief of Ascetic Productions, a company that provides podcast consultation, management, and post-production to brands, entrepreneurs, and storytellers who are looking to grow their audience through authentic storytelling. He’s an avid traveler, and runs his business from around the world (in the UK at t

Full post found at: http://gototell.com/authentic-hotel-branding Do you ever find yourself staying in a hotel in a new city (or maybe one you’ve been to before), and everything about the hotel is so generic that you have no concept of where you are? Maybe the hotel looks the exact same as the one in Detroit, or Toronto, or London or Sydney. Each city is unique and exciting with a lot to show off, shouldn’t the hotels branding reflect that? Deanna Ting is the associate editor of Skift, the largest travel industry intelligence platform, providing media, insights, and marketing to key sectors of the travel industry. Personally, Deanna reports on all things hospitality from hotels and hostels to short term rentals and B&Bs, and today she shares some of her insights into what hotels are doing right, and what many are doing wrong when it comes to digital marketing. The good news is that many boutique hotels, and even some large chains are breaking out of the monotony that often defines hotels and are finding ne

Full post found at: http://gototell.com/entrepreneur-heros-journey/ In 1949 author and mythologist Joseph Campbell introduced the concept of The Hero’s Journey to the world. It was originally conceived as a framework that myths and stories the world overall seemed to fit into, but as Preston True shares with us today, it’s a framework that also seems to apply to just about every entrepreneur today. For the past 12 years, Preston has been helping entrepreneurs and businesses clarify their vision, execute with precision and create more functional and cohesive teams through his business True Point Advisors. It was during one of the tough times that we all go through as entrepreneurs that he was introduced to The Hero’s Journey, and realized that the struggles he was going through were all part of - and necessary to - the process. Preston helps identify the steps we, as heroes need to take to emerge triumphant in Act 3 of the journey, from facing down the dragons we are sure to face, to seeking out mentors, and u

Full post found at: http://gototell.com/finding-the-heart-of-the-story/ Check out the video podcast (vodcast?) of this episode HERE. If you’ve been listening to us for a little while, you’ve probably heard that here at Tell, we’re a little bit obsessed with crafting and sharing great, authentic stories for everyone we work with. If you’re new around here: We’re obsessed with crafting and sharing great, authentic stories for everyone we work with. Well today I’d like to introduce you to the man behind many of those stories, our Creative Director and “Story Guru” here at Tell, John Azoni. Originally a fine art painter, John made his way to video as a way to market his art, and before long, had fallen in love with the medium as a way to tell a story. A video can be a big investment of time, money, and creative energy, but the payoffs can be huge. John joins us today to talk about what goes into crafting a story from the heart from a brand perspective, as well as some of the pitfalls people and organizations ofte

Full post found at: http://gototell.com/become-a-plus-one-communicator “Most people can talk. Most people can verbally connect some words together and string them into something that resembles a sentence. Very few people can communicate so effectively that people are drawn to them.” [24:15] It’s true, I know for myself at least that (as you’ll hear in the episode) I struggle to communicate as clearly and effectively as I would like. Part of that is the filler words we all use, but truly great communication is about a lot more than that. It’s listening, the way you approach interpersonal situations, and the giving and receiving that takes place within a conversation. Jason McCullough is a presenter, teacher, and above all, an expert communicator. As he reveals in this episode however, it wasn’t something that he was just born with as we might tend to think. Like any other skill, communication can be learned and perfected over time, which is what Jason wants to help you do through his website Plus One. We all c

“Every business, every organization, every person in fact, they all have a brand already, whether it is a good brand or not a good brand is up for evaluation.” [14:15] Branding is one of those things that we all know is important to our businesses, but few of us actually grasp how to do it well, or even what elements contribute to our brand image. Kacha Azema has worked as a strategist and designer for major brands for over 20 years, and now serves as creative director for Skidmore Studio, a boutique creative agency that specializes in restaurant branding. He joins us to discuss some of the factors to consider when thinking about your brand. Contrary to what a lot of us think, it’s not quite as simple as hiring a branding agency to shape our public image into one that converts consumers. In fact, as Kacha explains, the bulk of our brand reputation comes from within our organizations, and it is largely up to us to design the image that we want to portray.

http://gototell.com/identifying-the-ideas-worth-developing How do you know whether an idea is worth pursuing? Personally, I’ve had multiple projects fail because it turned out no one else was as excited about them as I was. Sometimes, however, you just seem to know that you’re onto something with an idea. Some of us call your gut, or God and others call it intuition. Whatever it is, by paying close attention to that little voice, we can often identify the opportunities that are both a good fit for us and the world. Allan Goetz is a serial entrepreneur, the founder of Tour Connection, Michigan Buck Pole, and the soon to be opened 20 Front Street, an intimate acoustic music venue in Lake Orion, Michigan. In this episode, Allan shares the calling he felt that led to the founding of two of his businesses, and how he used market research to qualify the third. No matter how excited we are about an idea, there’s never any guarantee that people are going to show up when we open the doors, and there’s always the fear

I’ve always viewed stories as the most powerful method to convey information and bring about change. Generally though, we think of ourselves as being affected by the stories of others, often downplaying our own story, or thinking too hard about what we can learn from our story, or if it’s even accurate or even worth knowing - let alone sharing. Grant Peelle is a documentary filmmaker, and a Cohort Leader for the newly launched Better Human program, an intensive 5 week course that guides participants into looking at their own personal stories and rewriting them to change the trajectory of their lives. Aside from changing lives through the Better Human program, Grant was behind the documentary I’m Fine Thanks, a film about how everyday people fall into lives of complacency, and most importantly, what they do to change their lives and create their own paths to fulfillment.

Something I struggle with at times in business is committing to focus my energy on the things that I’m really, truly good at, and letting other people handle the things that I’m not. It’s easy to get pulled into the mindset of thinking “well I should be more like this...” or “I should be good at that...”, “all entrepreneurs need to do this…” and so on. Greg Heist is the Chief Innovation Officer at Gongos, a marketing research firm that has grown from five people when he and a few partners started the company 25 years ago, to now employing 135 people. Greg shares how playing to his strengths helps him spread a culture of innovation and forward thinking throughout the company, as well as how to implement organizational change as a business grows, matures, and shifts its focuses. Greg is also the co-host of The Future Stir Podcast, an absolutely awesome podcast focusing on the future of society, technology, intelligence, and retail. Ever wondered what the future of drones will look like? Maybe you’re curious why