Studio Sherpas Podcast

Bradley Hamner, Founder and CEO of BlueprintOS, shares his journey from being a workaholic entrepreneur to becoming the architect of his business. He emphasizes the importance of creating systems and processes to upgrade the operating system of a business.  Bradley discusses the common belief that entrepreneurs must do everything themselves and highlights the need to train and delegate to a team. He also emphasizes the mindset, skillset, and toolset required to transition from being the rainmaker to the architect of a business.  Becoming the architect of your business involves five milestones: having a business generating over a million dollars in revenue, achieving a ratio of 40 or above between year-over-year growth and profitability, taking 12 weeks off in a year, having an executive assistant to buy back your time, and installing an operating system that exists independently of you.  Working on your business, not just in it, is crucial for growth. Standardizing processes and documents in the business is i

In this episode of the Grow Your Video Business Show, we're tackling three game-changing strategies for video professionals looking to level up their business. We dive into the power of offering strategic workshops to clients, explore effective ways to find work and promote yourself, and unpack the nitty-gritty of retainers, contracts, and partnerships. Whether you're a seasoned pro or just starting out, this episode is packed with actionable advice to help you build stronger client relationships, create consistent income streams, and position yourself as a sought-after video partner.  Key Takeaways  Offering Workshops The power of strategic planning sessions with clients How to package and price your workshops Using workshops to land bigger projects Finding Work and Self-Promotion Tips for showcasing your best work Strategies for reaching ideal clients Balancing different types of projects Retainers, Contracts, and Partnerships The importance of written agreements Structuring retainer deals for c

Robert Teegarden, owner of Create Your Own Path Productions, shares his journey into running a video business and the importance of creativity in society. He discusses the role of creatives in shedding light on different perspectives and telling stories.  Robert emphasizes the need for creatives to respond to the needs of the world and act on their ideas. He also highlights the value of consistent practice and getting the reps in to improve one's craft. Robert’s work today focuses on small business video marketing and production in the health and wellness and music niches.  The conversation explores the importance of consistent and high-quality visual communication in building brand value and perception. It emphasizes the need for creatives to understand the business side of their work and translate their creativity into tangible ROI for clients. The concept of repurposing content and creating a suite of services is discussed as a way to maximize value for clients.  The conversation also highlights the power

In this episode, Ryan and Rory Clark discuss the importance of customer intimacy in sales and marketing. They emphasize the need to genuinely connect with customers, ask the right questions, and listen actively. Rory shares his expertise in customer development and highlights the three key phases: customer attraction, customer creation, and customer satisfaction. He also explains the power of video in creating a high-touch customer experience. The conversation provides valuable insights for entrepreneurs and creatives looking to improve their sales strategies. Key Takeaways Customer intimacy is a powerful strategy that beats AI and technology-driven approaches. To connect with customers, genuinely listen to them and ask the right questions. The three key phases of customer development are customer attraction, customer creation, and customer satisfaction. Video is a highly effective tool for creating a high-touch customer experience. Focus on customer intimacy and provide a personalized and exceptional custom

In this special 400th episode of the Grow Your Video Business show, host Ryan Koral reflects on the journey since launching the podcast in early 2016. Originally started with co-founder Matt Davis, Ryan shares memorable moments, the evolution of the show, and the importance of community and support in overcoming struggles. He expresses gratitude to listeners, team members, and supporters who have made the show possible. Tune in for a heartfelt look back at eight years of podcasting, personal growth, and the powerful impact of community.  Key Takeaways The journey up to, and what it means to celebrate the 400th episode. Expressions of gratitude to loyal listeners. Reflection on the show’s origins and growth. Community highlights and a transformative 2016. Thankful to key contributors and the global audience. In This Episode [00:00] Welcome to the show! [00:48] Celebrating 400 Episodes [01:25] How It All Started [03:12] The First Episode Ever [10:58] Community [22:21] Thank yous [31:39] Outro Quotes “My hea

In this episode, Kenrick Mills shares his journey from odd jobs to building a successful video production business. He emphasizes the importance of finding a niche and focusing on a specific type of client. Kenrick's favorite type of project is interior design videos, as they allow him to be creative and showcase beautiful spaces. He also discusses the benefits of working with retainer clients and building long-term relationships. In this conversation, Ryan and Kenrick discuss the importance of finding a niche and the power of YouTube for businesses. They emphasize the need to practice what you preach and the value of showing up on social media platforms. Kenrick shares his plans to start a YouTube channel to reach business owners who need creative services. Ryan encourages him to focus on his unique perspective and personality to stand out in the market. They both highlight the abundance of opportunities and the importance of consistency in content creation. Key Takeaways Finding a niche and focusing on a s

In this episode, Ryan and Justin Roethlingshoefer discuss the importance of prioritizing health as a business owner or leader. They emphasize that our health is our greatest asset and that we need to take care of ourselves in order to show up as the best version of ourselves in all aspects of life. They highlight the need for personalized health plans and the importance of tracking key metrics such as heart rate variability, sleep quality, VO2 max, and cellular deficiencies. They also discuss the concept of 'Who Not How' and the value of building a team of experts to support our health journey. Key Takeaways Our health is our greatest asset as business owners and leaders. Personalized health plans are essential for optimal well-being. Tracking key metrics such as heart rate variability, sleep quality, VO2 max, and cellular deficiencies can provide valuable insights. Building a team of experts to support our health journey is crucial. The concept of 'Who Not How' applies to health as well, where we need to fo

In this episode of the podcast, Ryan and Tim Arnold discuss the importance of embracing healthy tensions in leadership. They explore the tensions between confidence and humility, expectations and grace, and profit and purpose. Tim shares a story from his experience leading a homeless shelter, highlighting the need to navigate these tensions in a healthy way. They emphasize the value of leaning into differences and engaging in healthy conflict to foster growth and understanding. Tim provides resources for further exploration of these concepts. Key Takeaways Leaders need to embrace healthy tensions, such as the balance between confidence and humility, expectations and grace, and profit and purpose. Leaning into tensions allows for growth, understanding, and better decision-making. Navigating tensions requires recognizing that there can be multiple right answers and finding the best approach for the situation. Engaging in healthy conflict and embracing differences can lead to exceptional results and foster resi

In this episode, Ryan welcomes Dr. Saundra Dalton-Smith, the founding physician and CEO of Restoracists, to discuss the crucial topic of rest and well-being. Dr. Saundra, a board-certified internal medicine physician, speaker, and award-winning author, shares insights from her bestselling book "Sacred Rest." They delve into the seven types of rest necessary for optimizing productivity, increasing overall happiness, and overcoming burnout. Dr. Saundra explains how incorporating small, intentional restorative activities can make a significant difference in one's life. Listeners will learn practical strategies to incorporate rest into their daily routines and understand the importance of balancing work and personal life for long-term success. Key Takeaways Rest is essential for productivity, creativity, and overall well-being. There are seven types of rest: physical, mental, spiritual, emotional, social, sensory, and creative. Small, intentional restorative practices can make a significant difference in combati

In this episode, Ryan interviews Mariana Henninger, the brilliant mind behind Brandmagnetic. Mariana shares her unique journey from being a decorated documentary filmmaker to becoming an entrepreneur focused on creating impactful brand videos. She emphasizes the importance of storytelling and emotional connection in differentiating oneself in the crowded online market. Mariana discusses her approach to business, including the development of her course and membership program that helps entrepreneurs create their own brand videos. She also touches on her strategies for pitching to high-profile clients and the value of leading with personal connection and authenticity. This episode is packed with valuable insights for anyone looking to enhance their brand presence and build a loyal community. Key Takeaways The importance of storytelling and emotional connection in brand videos. Strategies for pitching to high-profile clients by leading with value and authenticity. The role of community and continued support in

In this episode, Ryan welcomes Annemie Tonken, a seasoned photographer and educator specializing in business systems and strategies for creative entrepreneurs. Annemie shares her journey from wedding photography to creating a sustainable and predictable income model through her innovative Simple Sales System. The discussion delves into the challenges faced by photographers in maintaining a steady income, the inspiration behind Annemie’s subscription-based model, and the importance of business systems in achieving long-term success. Annemie offers valuable insights on building trust with clients, the benefits of niching down, and how to create compelling offers that attract and retain customers. Key Takeaways Creating a membership model can provide predictable income for a photography business. Focusing on a specific service and building trust with clients can lead to a more stable and profitable business. Exclusivity and scarcity can attract clients and increase perceived value. Having a go-to product or ser

In this episode of the podcast, Ryan delves into the importance of building a strong professional network. He emphasizes how networking can make you feel part of something bigger in both your business and personal life. He shares his journey of leveraging his superpower of networking, recounting how he built connections with local filmmakers and other industry professionals which led to meaningful collaborations and referrals. Ryan provides actionable advice on how to start networking, from engaging on social media to hosting in-person meetups. He also discusses the emotional and practical benefits of having a supportive network. Alongside his narrative, Ryan offers insights into creating impactful relationships and the value of mutual support among peers. This episode serves as a comprehensive guide for video business owners and freelancers looking to expand their professional network and foster a sense of community. Key Takeaways Building Meaningful Relationships: Networking should be focused on creating m

In this episode of the podcast, Ryan sits down with Michael Janda, a renowned mentor for creative entrepreneurs, to explore the journey of building and scaling a successful creative agency. Michael shares his experiences from starting as a basement freelancer to growing his agency, which eventually attracted high-profile clients like Disney and Google. He discusses the importance of niching, the value of creating ongoing residual income, and the strategies that helped him sell his business and transition into his current role as a consultant and educator. Throughout the conversation, Michael provides practical advice on sales, client relationships, and staying competitive in a rapidly evolving industry. He emphasizes the need for creative professionals to move beyond their comfort zones, actively seek out networking opportunities, and continuously add value to their clients' businesses. By highlighting the significance of strategic thinking and long-term planning, Michael offers a blueprint for creative entre

In this episode of the podcast, Ryan sits down with Austin Falter, the dynamic founder and CEO of Falter Media. Austin shares his inspiring journey from starting as a freelance videographer in college to establishing a niche video business that serves entrepreneurial doctors. They discuss the importance of niching down, the challenges and benefits of focusing on a specific market, and the impact of social media and organic content on business growth. Austin also gives a glimpse into his personal life and interests, adding a fun and relatable touch to the conversation. Whether you're a seasoned video professional or just starting out, this episode is packed with valuable insights and practical advice. Key Takeaways Niching down can significantly enhance your expertise and the quality of service you provide. Organic content is crucial for long-term growth, especially in niche markets. Balancing personal interests with professional goals can create a more relatable and engaging brand. Understanding your audienc

In this episode, Ryan discusses the often-overlooked importance of taking breaks as a video business owner. He shares personal anecdotes about his own struggles with work-life balance and offers practical advice on how stepping away from work can lead to greater productivity and fulfillment. From handling emails more efficiently to the benefits of taking Fridays off, Ryan emphasizes that rest is not just beneficial but essential for long-term success. He also touches on how surrounding yourself with supportive people can make a significant difference in managing your business and personal life effectively. Key Takeaways Taking regular breaks can significantly improve your overall productivity and mental well-being. Prioritize important relationships and personal time to avoid burnout and regret. Effective time management, like taking Fridays off, can lead to a healthier work-life balance. Surrounding yourself with supportive individuals can enhance both your personal and professional growth. In This Episode

In this episode of the Grow Your Video Business Show, host Ryan discusses the potential of AI in the creative industry with AI expert Kim Garst. The conversation covers how AI can enhance content creation for service providers, overcome common business challenges, and be utilized as a creative partner. They explore applications like content repurposing, faceless content, and chatbots for improved business efficiency and client satisfaction. The episode also features practical tips on maintaining human connections in a tech-driven world and leveraging AI to work smarter, not harder. Key Takeaways The Dual Nature of Technology: Both Kim and Ryan kick off the discussion by addressing the dual nature of technology, particularly AI. Just like social media, AI has its benefits and drawbacks. Both agree that as we embrace AI, it's crucial to focus on leveraging its benefits while being mindful of its limitations. AI as a Creative Partner: Kim emphasizes the potential of AI as a "creative partner" for service provid

In this captivating podcast episode, we delve into the art of storytelling in video production with none other than Michael Hauge, a renowned Hollywood script consultant and story expert. Michael shares invaluable insights and practical tips on how to infuse emotion, connection, and narrative depth into video content to captivate audiences and drive engagement. From understanding the hero's inner journey to overcoming common challenges in incorporating storytelling into videos, this episode is a masterclass in crafting compelling narratives that resonate with viewers. Whether you're a seasoned filmmaker or just starting in the world of video production, this episode offers inspiration and actionable advice to elevate your storytelling skills and create impactful videos that leave a lasting impression. Key Takeaways Emotional Engagement: Michael emphasizes the importance of crafting stories that evoke emotion and resonate with viewers on a deep level. By tapping into universal fears, desires, and struggles, s

In this insightful conversation between Ryan and Ita, they delve deep into the world of video production and marketing, sharing valuable insights and strategies. They discuss the evolution of their approach to video projects, emphasizing the importance of clarity in offers and audience segmentation. They highlight the significance of crafting distinct landing pages tailored to specific audiences, allowing for clear communication of services and value propositions.  The conversation also touches on the essence of storytelling in video marketing and the unique perspective that videographers bring to the table. Throughout the discussion, Ryan and Ita underscore the importance of leveraging their expertise to create compelling narratives and effectively connect with audiences. Key Takeaways Clarity in Offers and Audience Segmentation: It's crucial to have a clear understanding of the services you offer and the audience you serve. By segmenting your audience and tailoring specific offers to meet their needs, you

In this insightful episode, we dive into the world of filmmaking with Jenny Marvin, a talented female filmmaker navigating the industry with passion and creativity. From discussing the importance of storytelling and client relationships to overcoming challenges and leveraging networking opportunities, Jenny shares her valuable experiences and perspectives. Through her journey, we explore the unique insights she brings to her work and the impact of her approach on her clients and collaborators. Get ready for an engaging conversation filled with practical advice, inspiring anecdotes, and a glimpse into the dynamic world of video production.  Key Takeaways The Power of Networking and Collaboration: Jenny emphasizes the importance of building a strong network within the filmmaking community. Through networking events, workshops, and even casual meetups, she has been able to forge valuable connections with other videographers and photographers. These connections have not only led to referrals but also provided he

In this episode of the Grow Your Video Business podcast, host Ryan Koral takes listeners on a solo journey through the challenges and triumphs of running a successful video production company. Reflecting on his own experiences, Ryan delves into the importance of delegation in navigating growth and overcoming obstacles. He shares insights on managing a team, adapting to changes in the industry, and finding freedom through effective delegation of tasks like email management. With a blend of personal anecdotes and practical advice, this episode serves as a valuable resource for video business owners looking to streamline operations, scale their companies, and focus on what truly matters. Key Takeaways Embrace Delegation: Ryan emphasizes the importance of delegation in scaling a video production business. By entrusting tasks to capable assistants, business owners can focus on high-value activities and foster growth without becoming overwhelmed. Adaptability is Key: Through Ryan's reflections on his own business