Pps Pricing Podcast

Guest: Josh Bardell, Principal of Global Industries, CongaMany pricing organizations have historically optimized around one objective: winning the deal. But as technology, buying behavior, and data capabilities evolve, leading companies are beginning to rethink what pricing success actually looks like.In this episode of Let’s Talk Pricing, Josh Bardell joins Kevin Mitchell to explore how AI-powered pricing and decision intelligence are helping B2B organizations move beyond transactional thinking toward maximizing customer lifetime value.The conversation examines how advances in neural networks and AI agents are enabling pricing teams to generate more dynamic, real-time offers while aligning pricing decisions with long-term customer engagement. Along the way, Josh shares practical perspectives from industries including airlines, retail, distribution, and manufacturing.Topics discussed include:Why focusing only on “winning the deal” can limit long-term profitabilityHow pricing teams can shift toward a customer

Many pricing professionals don’t struggle because their analysis is wrong — they struggle because their insights don’t travel.In the first new episode of 2026, Kevin Mitchell sits down with Claire Wang, pricing strategist and influence expert, to explore the shift from technical excellence to strategic influence.Pricing teams are often analytically strong. They build rigorous models, validate assumptions, and produce sound recommendations. Yet too often, those recommendations stall — not because they lack logic, but because they fail to gain buy-in across functions and decision-makers.Claire shares why influence is not persuasion or authority — but a skill rooted in relevance, translation, clarity, and consistency. Drawing from her upcoming book The Price of Influence, she explains:Why technically correct recommendations often fail to landWhat separates an analyst from a strategic advisorHow pricing professionals can influence decisions without formal authorityWhy influence, like pricing, depends on perceived

In this special episode of Let’s Talk Pricing, PPS President Kevin Mitchell reflects on a year of profound change across the pricing profession. From shifting market dynamics and rising complexity to the growing influence of AI, data, and cross-functional leadership, Kevin explores how pricing roles, expectations, and capabilities are evolving in real time.Looking ahead, he shares his perspective on what pricing professionals must focus on next—where opportunities are emerging, where risks remain, and how the discipline is positioning itself as a critical driver of enterprise value. Whether you’re early in your pricing career or shaping strategy at the leadership level, this episode offers timely insights into where pricing has been—and where it’s headed.

In this episode of Let’s Talk Pricing, PPS President Kevin Mitchell sits down with Kiran Gange, Founder and CEO of RapidPricer, to explore how AI and analytics are transforming retail pricing across Europe and beyond.With nearly two decades of experience in retail, Kiran shares his perspective on how automation, data, and ethical AI are reshaping the way pricing teams forecast demand, manage promotions, and stay compliant in a rapidly evolving environment.They discuss practical strategies for integrating AI into pricing workflows, balancing human intuition with algorithmic precision, and ensuring innovation doesn’t come at the expense of compliance.How AI and analytics are changing retail pricing and promotionsBalancing automation with human judgment in pricing decisionsPractical approaches to improve demand forecastingReal-world examples of AI-driven pricing successNavigating VAT, GDPR, and ethical AI in European marketsBuilding compliance-ready pricing frameworksHow non-technical professionals can start wit

What happens when the pricing playbook you’ve relied on no longer works? In this episode of Let’s Talk Pricing, PPS President Kevin Mitchell sits down with Christina Wirth, CPP, Managing Director and Head of Pricing & Commercial Enablement at KPMG US, to explore what it really means to “forget what you knew about pricing.”With over 20 years of experience driving pricing transformation across global professional services firms, Christina shares:The legacy pricing habits holding companies back—and why they persistHow leaders can dismantle outdated models to unlock new valueThe disruptive role of Generative AI and the rise of Outcome-Based Pricing at ScaleWhere human judgment still matters in an algorithmic worldHer roadmap for leading successful pricing transformationsChristina also gives a sneak peek into her upcoming profitABLE25 Las Vegas keynote, where she’ll challenge pricing leaders to rethink what’s possible.

In this episode of Let’s Talk Pricing, host Kevin Mitchell (President of PPS) sits down with Patience Mutiso, MBA, CPP, Partner in Strategy, Pricing, and Revenue Growth Management at Elladon Consulting Services and a member of the PPS Board of Advisors. With over 30 years of experience helping businesses “get value right,” Patience shares her insights on building sustainable pricing capabilities that drive transformation and growth.

In this episode of Let’s Talk Pricing, host Kevin Mitchell (President of PPS) is joined by Jeet Mukherjee, who will be speaking at this year’s Fall Conference. Jeet shares his vision for the “bionic pricing team”—where human judgment and AI-driven insights combine to unlock stronger performance, protect margins, and transform the way pricing teams partner across the business.

In this episode of Let’s Talk Pricing, host Kevin Mitchell (President of PPS) sits down with Dr. Michael Wu, Chief AI Strategist at PROS and one of the most respected voices in AI and pricing.Together, they explore how artificial intelligence is reshaping pricing strategy, from the rise of intelligent agents to the human skills that will matter most in an AI-driven world. Dr. Wu explains what’s changed with Generative AI, predictive models, and intelligent pricing agents—and how pricers can prepare for the next wave of transformation.

Artificial Intelligence is no longer just hype—it’s here, reshaping how companies think about pricing. In this episode of Let’s Talk Pricing, George Boretos, CEO of FutureUP and recognized Top 50 Thought Leader in AI, joins us to explore how predictive AI is already transforming pricing decisions and why now is the time for first movers to act.We cover:The “AI in Pricing Paradox” and why timing mattersWhere predictive AI is making the biggest impact todayQuick wins to start your AI-powered pricing journeyHow pricing professionals can stay relevant and confident as AI becomes more integratedIf you’re curious about how to put AI into practice—not someday, but today—this episode is for you.

As a preview of his upcoming live workshop Pricing & Sales Leadership: Bridging the Gap, Ebrahim Elebiary, CPP, joins PPS Director of Marketing & Key Accounts Angie Jackson for a candid conversation on what it takes to lead beyond the numbers. Hear how pricing professionals can align with sales, communicate value, and build the influence needed to drive measurable impact.

In this episode of Let’s Talk Pricing, PPS President Kevin Mitchell sits down with Ron Baker and Ed Kless, co-founders of THRESHOLD and two of the most influential voices on value, transformation, and enterprise.Together, they explore the big ideas behind their latest collaborative work, A Revelation for the Transformation Economy—including why they believe we’re entering a new economic era, how professionals must evolve from technicians to guides, and what it means to design businesses around transformation rather than transactions.Key topics include:Why entrepreneurs must lead the way into the Transformation EconomyRethinking burnout as moral injury—not exhaustionThe limits of fee-for-service models and what healthier structures look likeWhy work-life “balance” is a false idol, and what coherence offers insteadHow to use models to reveal your values and redefine your business purpose

Guest: Mark Gilham, Vice President, Global Advisory at EnableIn this episode of Let’s Talk Pricing, Kevin Mitchell sits down with Mark Gilham to unpack how pricing leaders can elevate their role from tactical execution to true profit strategy.Mark shares why tariff-driven pressures are reshaping pricing conversations, how pricers can build and keep influence in the boardroom, and where Generative AI fits into profit strategy. You’ll also get a sneak peek into his upcoming workshop at the PPS Fall Conference in Las Vegas, From Tariffs to Transformation: A Hands-On Workshop in Profit Strategy and Executive Influence.Key Takeaways:Why tariffs are forcing a transformation in pricing strategyThe leap from tactical analysis to strategic influencePractical ways to earn credibility with executives and cross-functional partnersWhere AI really moves the needle in profit strategyWhat to expect (and be surprised by) in Mark’s live boardroom workshopIf you’re ready to sharpen your skills, boost your influence, and move yo

In this episode of Let’s Talk Pricing, PPS President Kevin Mitchell sits down with Ebrahim ElEbiary, CPP, and PPS Director of MarCom & Key Accounts Angie Jackson for a candid conversation about women in leadership—both in pricing and beyond.Inspired by a discussion at our Dallas event, the conversation explores leadership styles, the importance of “owning your narrative,” and how women leaders navigate male-dominated industries while maintaining balance and fulfillment. Ebrahim also offers his perspective as a male ally and reflects on the unique strengths women bring to pricing and commercial strategy.Before wrapping up, we circle back to the pricing world, connecting these leadership insights to the skills pricing professionals need to grow, lead, and influence in their organizations.

In this special solo episode of Let’s Talk Pricing, PPS President and show host Kevin Mitchell recaps our Spring 2025 Conference in Dallas. Kevin reflects on standout sessions, key themes, and the energy that filled the room from start to finish. Whether you joined us in Dallas or followed along from afar, this episode brings you behind the scenes of what made this event so powerful.Tune in to hear Kevin’s personal take on the value of community, innovation, and connection within the world of pricing—and what’s ahead for PPS this year.Plus, a big thank-you to our attendees, sponsors, speakers, and the PPS team who helped bring it all to life.

In this episode of Let’s Talk Pricing, PPS President Kevin Mitchell is joined by Jeet Mukherjee, Chief Strategy Officer at Holden Advisors and co-author of Pricing with Confidence. With over 25 years of experience, Jeet shares how leading firms protect margins, stay aligned across teams, and respond to tariff-related volatility with pricing strategies rooted in value—not fear.You’ll learn:✅ How to use value-based pricing in response to tariffs✅ Why assessing pricing power by account changes the game✅ How to align pricing, sales, and supply chain to protect profit and trustTune in before Jeet takes the stage at PPS profitABLE: Dallas!

Perfectionism can be a hidden roadblock for pricing professionals—slowing down decisions, increasing stress, and holding back innovation. In this episode of Let's Talk Pricing, we’re joined by Janelle Villiers—author, coach, and founder of Janelle Villiers Partnerships—to explore how to break free from toxic thinking, shame, and imposter syndrome.Tune in to learn:• How perfectionism shows up in pricing roles• Practical strategies to interrupt negative thought cycles• How to lead with authenticity, resilience, and confidenceWhether you’re navigating internal stakeholders or feeling the pressure to get every detail right, this conversation offers powerful tools to help you move forward with clarity and compassion.

In this episode, we're joined by Juan Echeverri, Head of RGM & Commercial Planning at Holcim LATAM, and Laurent Dosogne, Co-Founder and Senior Consultant at NEXO Consulting to discuss their upcoming workshop at PPS profitABLE: Dallas — "Develop Your Revenue Growth Management Framework in 1 Day!"They break down the critical pillars of Revenue Growth Management (RGM) and share why building a tailored, executable framework is essential for sustainable growth. Whether you're launching a new RGM team or refining an existing one, this conversation will equip you with insights to structure your strategy, align stakeholders, and bring measurable value to your organization.

In this episode of Let’s Talk Pricing, host Kevin Mitchell sits down with DeAnn Hammer, Global Pricing Operations Director at 3M and keynote speaker at PPS profitABLE: Dallas. With nearly three decades of experience in marketing, product development, and pricing, DeAnn shares insights from her upcoming keynote: “Price Management: The Art of NOT Setting It and Forgetting It.”Learn why ongoing price management is critical to sustained profitability, how to recognize when it’s time for a pricing reset, and what tools and frameworks can help your team stay ahead. DeAnn also gives a sneak peek into her innovative workshop at the conference — a Pricing Escape Room Experience co-led with Antonella Sinito.Don’t miss this preview of one of our most exciting sessions at profitABLE: Dallas!

In this episode of Let’s Talk Pricing, Kevin Mitchell is joined by Andres Gonzalez, a seasoned pricing leader with over 11 years of experience in e-commerce and banking. Andres currently heads Pricing & Analytics and Pricing Intelligence teams, leading more than 15 high-performing professionals.Together, they dive into the essential elements of building strong pricing teams—from critical skill sets to the value of diverse experience and strategic hiring. Andres also shares insights behind his new PPS micro-course, Building High-Performing Pricing Teams, and what leaders can do to ensure their teams are driving impact and profit.If you're looking to strengthen your pricing function or grow your career as a team leader, this episode is for you.

How can businesses leverage pricing analytics to optimize profitability at every stage of the customer journey? In this episode, Kevin Mitchell sits down with Fred Puech, founder of Keenalytix, to explore the key pricing touchpoints—everyday pricing, promotions, and loyalty programs—and how companies can use data-driven strategies to enhance revenue.Fred shares insights from his 15+ years of experience and over 120 completed pricing projects, breaking down the essential analytics tools businesses need, common pricing pitfalls to avoid, and practical steps to implement a winning pricing framework.