Informações:
Sinopse
Taking you inside TechMedia conferences with interviews featuring speakers including Rand Fiskhin of Moz and Jason Miller of LinkedIn. Each event brings together technology and marketing thought leaders and executives. Founded by entrepreneurs for entrepreneurs, TechMedia has been highlighting and networking the technology, entrepreneurial and venture capital communities in the Southeast and Mid-Atlantic since 2001. Through conferences, media, and networking forums, TechMedias goal in life is to play a small part in helping to educate, network and build the regions technology economy.
Episódios
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#ISUM15 Byte: Melanie Deziel, Native Ads that Work
21/11/2015 Duração: 07minMelanie Deziel of Time, Inc. on Native Advertising. Are you the guy at the bar that only talks about yourself?
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#ISUM15 Byte: Anne Gherini, Mobile Millennials
21/11/2015 Duração: 09minAnne Gherini of StumbleUpon talks about reaching Millennials in the mobile age.
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#ISUM15 Byte: Ben Averch, Building Enabling Systems with Big Data
21/11/2015 Duração: 08minBen Averch of Stanley Gibbons talks about making Big Data the gasoline that runs your marketing engine.
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#ISUM15 Byte: Scott McNabb, The Amazing Convergence of MarTech and AdTech
21/11/2015 Duração: 08minScott McNabb from Oracle Marketing Cloud talks about the tools CMO's need to tie their work to the revenue it generates.
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#ISUM15 Byte: Aziz Hasan, Bringing together Marketing and Design for the Perfect User Experience
21/11/2015 Duração: 07minAziz Hasan of Refinery29 joins BJ for a fun talk about chicken and waffles, and an interesting look into designing for a better user experience.
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#ISUM15 Byte: Justine Jordan, Making Email Awesome!
20/11/2015 Duração: 06minJustine Jordan of Litmus reminds us of the power of email marketing done well.
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#ISUM15 Byte: Geoffrey Colon on Podcasting and Disruptive Content Marketing
19/11/2015 Duração: 12minGeoffrey Colon of Microsoft is a fellow podcaster--we talk about podcasting as a platform and disruptive content.
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#ISUM15 Byte: Marissa Coren, Creating Experiences at Uber
19/11/2015 Duração: 05minMarissa Coren tells us how Uber uses content to create experiences and what it's like working for a company moving at the speed of life.
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#ISUM15 Byte: Sarah Weise, Experience is in everything you do.
19/11/2015 Duração: 07minFrom chicken & waffles to user interfaces without screens, Sara Weise from Booz Allen Hamilton gives us an entertaining look at UX design.
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#ISUM15 Byte: Santosh Subramanyam, Globalization + Localization = “Glocalization”
19/11/2015 Duração: 08minSantosh Subramanyam from Marriott International talks about marketing to local markets in a global economy.
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#ISUM15 Byte: Alyssa Meritt, Wallet Wars: Loyalty, Payment and Beyond
19/11/2015 Duração: 07minAlyssa schools us on the many great things marketers can do with digital wallets.
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#ISUM15 Byte: Matthew Ruttley, Speaking Their Language Too
19/11/2015 Duração: 06minMatthew Ruttley tells us about Multilingual Marketing: Data Science Secrets to Open Your Business to Global Customers.
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#ISUM15 Byte: Michael Barber ... Email that doesn't suck!
18/11/2015 Duração: 05minMichael Barber of Barber and Hewitt reminds us of the power of email marketing and gives advice for using data to do email the right way.
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#ISUM15 Byte: Cliff Seal of Pardot on the Psychology of Content
18/11/2015 Duração: 05minCliff previews his talk by telling why a UX expert is giving a presentation about content. Plus, what he things may be a hot topic at Internet Summit.
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#ISUM15: Rand Fishkin on Google's 2 Algorithm World
12/11/2015 Duração: 19minRand Fishkin of Moz talks about Google's two algorithm system, The Princess Bride, and why Content is NOT King! He'll be at Internet Summit for the Wednesday afternoon keynote.
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#ISUM15: Behind the Scenes with Paige Pires de Almeida
11/11/2015 Duração: 22minWe go behind the scenes of Internet Summit 2015 with Paige Pires de Almeida. You'll learn how speakers are selected, the importance of the "hallway track", and how to choose your own adventure to get the most out of ISUM. We'll also preview future episodes with Rand Fishkin of Moz and Jason Miller of LinkedIn.