Creative Conversations From The Norman Agency

  • Autor: Vários
  • Narrador: Vários
  • Editora: Podcast
  • Duração: 2:07:07
  • Mais informações

Informações:

Sinopse

The Norman Agency's Creative Director and Project Manager discuss important aspects of radio advertising creation.

Episódios

  • Performing & Directing, Pt.3

    26/10/2009 Duração: 11min

    Even more tips for performers and producers/directors of radio commercials. With The Norman Agency's Jim Norman and Becky Trenton, and New York actor Doug Shapiro (www.dougshapiro.com or www.thesavvyactor.com).

  • Performing & Directing, Pt.2

    21/10/2009 Duração: 10min

    More tips for radio-ad performers and directors/producers about better ways to work -- and to work together. Featuring New York actor Doug Shapiro (www.dougshapiro.com or www.thesavvyactor.com).

  • Performing & Directing, Pt.1

    14/10/2009 Duração: 15min

    How can radio-commercial directors (producers) get better performances from actors? How can actors get what they need from directors in order to give those stronger performances? Most importantly, how can professionals on both sides of the studio glass communicate more effectively with each other and together create more effective ads? Jim Norman, Becky Trenton, and New York actor Doug Shapiro (www.dougshapiro.com or www.thesavvyactor.com) sat down at 38 Greene studios in Manhattan to answer those questions.

  • What Listeners Hate Most About Radio Ads

    28/04/2008 Duração: 05min

    We researched three years' worth of angry comments -- posted on internet forums and blogs and filed with the Advertising Standards Council -- directed at radio ads. The result? Our Top 5 Countdown of what listeners hate about radio commercials. (Think of it an as an ad-visory.)

  • How to Create Great Radio Commercials -- in Brief, Pt.2

    01/10/2005 Duração: 07min

    We discuss Steps 6 to 10 of the development of a Creative Brief that will result in effective, business-building radio commercials.

  • How to Create Great Radio Commercials -- in Brief, Pt.1

    01/09/2005 Duração: 07min

    Effective, business-building radio commercials start with a great Creative Brief. In this conversation, we discuss Steps 1 to 5 (of 10) in the development of a great Brief.

  • Your Radio Campaign - Give It Time

    01/08/2005 Duração: 10min

    Why, in addition to having great radio commercials, you also need great airtime schedules. And some ideas about how to get them.

  • Accuracy Matters

    14/07/2005 Duração: 07min

    How flawed premises, faulty facts, and fake performances can ruin the effectiveness of your radio commercials.

  • Are Your Ads Selling Your Competitors?

    01/06/2005 Duração: 05min

    How to make sure your ads aren't helping your competition succeed.

  • Taking Care with Radio Commercials

    01/05/2005 Duração: 08min

    Why radio commercials should be created with the same care as other marketing communications, like print ads.

  • The Long and Short of Radio Ads

    01/04/2005 Duração: 06min

    When to use which length of radio commercial.

  • Sounds Amazing

    01/03/2005 Duração: 07min

    The value of working with a great sound designer/recording engineer.

  • What's the Big Idea(s)?

    01/02/2005 Duração: 06min

    Big ideas shouldn't just be the creative ones.

  • Concepts to Shun

    21/01/2005 Duração: 08min

    How to kill a campaign's effectiveness with cliched and cookie-cutter ideas.

  • Casting Coaches

    18/01/2005 Duração: 09min

    How do you go about finding the perfect voices for your radio commercials? We talk about some of the methods.