Real Famous

This is a conversation with Seth Gaffney. He is the Co-Founder and Chief Strategy Officer at Preacher, the agency that’s “Spreading the Good Word” as they say. They've won Small Agency of the Year from Ad Age and support clients like Coca-Cola, the Container Store, ESPN, Sports Clips, and Foot Locker. Enjoy!    

This is a conversation with returning guest Anselmo Ramos, the Co-Founder and Creative Chairman at Gut. In 2023, they became Adweek’s Breakthrough Agency of the Year, and killed it at Cannes with wins for Independent Network of the Year and Agency of the Year for the Buenos Aires office among 35 Lions. They closed 2023 with a surprising sale to tech giant Globant. Enjoy!  

Welcome Bonne Wan. Bonnie worked with some of the most creative agencies in the world including Chiat, Hal Riney, and FCB. She is now a Partner and Head of Brand Strategy for Goodby Silverstein, and was Chief Strategy Officer of the Year in 2022 for Ad Age. On January 16th, she officially became an author with her new book, The Life Brief, A Playbook for No-Regrets Living. Enjoy!

Clay Parker Jones returns to an all new Real Famous. In his past life, he was Managing Director at Undercurrent, Co-Founder at August, and Executive Director of Organization Design at R/GA. He is now Managing Partner and Chief Strategy Officer for one of Fast Company’s most innovative companies of 2023, Black Glass. Show notes redacted.

Real Famous returns with a conversation with Catherine Heath. She recently left her role as the Head of Brand for Instagram. She is now on the board of the innovation consultancy Spikes and the Museum of Modern Art while running her own global consultancy called Once Upon a Time Brands. 

This is a conversation with Emily Heyward. Emily is the co-founder and Chief Brand Officer at Red Antler. They have developed some of the biggest startup success stories on the planet, often working with founders before product launch. Their clients have included Allbirds, Keeps, Casper, Away, Burrow, and Chime. They’ve also worked with more established brands like Clear, Betterment, Policygenius, Birchbox, Foursquare, Zillow, Google, HBO, GE, Square, and more. Emily just launched her new book called Obsessed - Building a Brand People Love from Day One. Enjoy!

This is a conversation with Icaro Doria. Over his career, he’s been the Chief Creative Officer of Arnold and DDB. He was also the founding partner and CCO of Wieden and Kennedy in São Paulo, an agency he built from 2 to over 200 people. Enjoy!

This is a conversation with John McNeil, the founder and CEO of John McNeil Studio. John held creative leadership roles at Hill Holiday and Ogilvy before becoming the Executive Creative Director at McCann. John McNeil Studio has worked with brands like Nest, Uber, Cisco, Google, Microsoft, Aetna, and more. Enjoy!

This is a conversation with Rob Schwartz, the CEO of TBWA\CHIAT\DAY New York. Rob has been with the company for more than 20 years, including roles as Global Creative President and Chief Creative Officer. He’s led work for some of the world’s most well-known brands including Nissan, McDonald’s, Pepsi, and VISA. He is also the host of the Disruptor Series podcast. Enjoy!

This is a conversation with Jonathan Schoenberg, the ECD and Owner of TDA Boulder. TDA was just named 2019 Small Agency of the Year by Ad Age. Their clients include Patagonia, Justin’s, Daiya, Hormel and more. Enjoy!

This is a conversation with Dianne Wilkins, the CEO of Critical Mass. Di has been with the company since 1998 when she left her previous career behind to take on the global Saab account for the then young agency. She’s since helped grow the business from 25 people to over 1,000 people in 12 offices all over the world. Enjoy!

This is a conversation with Anselmo Ramos. He is the Chief Creative Officer of global agency GUT, which he co-founded just over a year ago, He is also the co-founder of DAVID, one of the buzziest agencies in the world, and was the Chief Creative Officer of Ogilvy Sao Paulo before that. Enjoy!

This is a conversation with Eric Yang, the Founder and Editor in Chief of Gear Patrol. What started off as a hobby turned into a career as Eric built his blog into a multi-channel publishing business with more than 4 million readers per month. Last year, they took on a significant investment from Hearst magazines and are now building their own in-house branded content studio. Enjoy!

This is a conversation with Heather LeFevre. She is a strategist and the author of the fantastic Brain Surfing the top strategy minds in the world. She has held senior strategy roles at BBDO, Mullen, The Martin Agency, CPB, Tribal DDB, Strawberry Frog. Enjoy!

This is a conversation with Scott Trattner. Most recently, he was the VP and Executive Creative Director at Facebook. Before that, he spent years working at the Media Arts Labs for Apple, eventually becoming their ECD as well. Scott is behind some of the most well-known campaigns in Apple’s history, including Mac vs. PC. Enjoy!

This is a conversation with Jon Steel. He is one of the most well-known and respected strategists in the history of advertising. He started his career at BMP, which is one of the agencies that pioneered the concept of account planning. He became the first head of planning for Goodby back when they were 30 people and eventually took on the role of partner and Vice Chairman. He spent the rest of his career with WPP as Global Planning Director. He also led the WPP Fellowship, an elite global graduate recruitment and training program that was designed to create future leaders for the company. In 1998, he wrote one of the bibles of account planning, Truth, Lies and Advertising, and he followed up with Perfect Pitch, the art of selling ideas and winning new business, in 2006. Enjoy!

This is a conversation with Jayanta Jenkins. He’s held leadership roles including Global Executive Creative Director at Twitter, Global Creative Director at Beats by Dre, and Global Creative Director at TBWA\Chiat\Day. He started his career at Martin and then worked on the Nike business at Weiden & Kennedy. In 2016, he co-founded Saturday Morning, an organization that’s bringing awareness to racial bias and injustice. He recently became the Global Executive Creative Director and Head of Brand for HP. Enjoy!

This is a conversation with Natalie Lam. Most recently, she was Executive Creative Director at Google. Before that, she was the ECD at Razorfish, McAnn, OgilvyOne Asia, and a Creative Director on the Nike account at RGA. Enjoy!

This is a conversation with Tiffany Rolfe. Tiffany is the EVP, US Chief Creative Officer at RGA. Before that, she was a partner and Chief Creative Officer at Co:Collective and spent 10 years with Crispin Porter Bogusky, eventually becoming a VP and Executive Creative Director. She’s won just about every major award in the business including Best of Show at One Show, a Grand Clio, and the Grand Prix and Titanium Lion at Cannes. Enjoy!

This is a conversation with Dave Burg. He is a co-founder of Shepherd, a strategic consultancy based in Austin, TX. Prior to launching his own agency, he held strategic leadership roles with RGA, CPB, Roundhouse and WK. Enjoy!