Teachertalk With Fergy

Funnels are a tremendous way to connect with your customers. They're open at the top because that's where you bring in your new customers. As the funnel narrows, you're taking your customers are a journey through your business and building a relationship as do. The funnel ends at the bottom where you've earned the right (hopefully) to ask for the sale. However, it doesn't need to end there. The relationship you develop with your customers is life-long and is continually developed and improved upon.

- Blogger or Wordpress? How about Wix or Weebly? Blogger? - What's hosting and where do I get it? - What do I write about? - How do I use it to collect emails? Trust me, I've created multiple blogs during my time so I know the struggles and how difficult it can be especially if you're not tech savvy.

If you've been working on your business for a while, where you're at can be hard to pinpoint.  Are you doing everything correctly? Is there a step you missed?  That's when we need to step back and assess our business and what better way to do so than with a quiz! Everyone loves a quiz. Joking aside, it's more of a self-assessment than anything else. It's a series of steps that allow you to determine where you are and what you need to do to reach your goals. Give it a try - teachwithfergy.com/quiz

In order to appear professional, there are a few things you need to have set up. That includes a proper business email address and a .com domain. This episode goes over exactly how to do this no matter how your business is currently set up.

Mornings are tough. We have kids to get ready, ourselves to get ready, pets to walk and feed plus, we're so tired in the mornings. I get it. I've tried going to bed early but when 6 AM comes around, I was always still tired. I didn't have a solution so I just continued on. Eventually, I came across the book - The Miracle Morning and it has changed the way I start my day. It's amazing how much more energy I have and how much better I feel every day.

We pay for our subscribers and sometimes spend over an hour crafting our emails. We want to make sure the people we're sending them to, actually open them. In Episode 10, I review 10 ways you can increase your email open rates.

We pay for our subscribers and sometimes spend over an hour crafting our emails. We want to make sure the people we're sending them to, actually open them. In Episode 10, I review 10 ways you can increase your email open rates.

In Episode 9, I go over how to set up your Facebook Ad Campaigns, Ad Set, and Ads.  There's a lot of keep in mind when setting up your ads including the type of campaign. Do you optimize for Clicks, Conversions or something else? When you create your ad sets, why do you need to create multiple Ad Sets? How many should you make? What's the difference between Ad Sets and Ads? In this episode, I cover all that and a lot more.

There are 3 kinds of Facebook Ad audiences. Cold, Warm, and hot. Cold audiences are comprised of people who aren't yet aware of your brand. Warm audiences are people who have heard of you and hot audiences are people who already know, like, and trust you. Facebook also allows you to create custom and lookalike audiences. Where do they fit in our spectrum?  In episode 8, I review how to create the right kind of audience for your for ad including how to create different kinds of custom audiences as well as how to properly target people to create an engaged cold audience. If you like what you're hearing, please subscribe to my podcast and leave a rating for me.

In Episode 7, I go over what the Facebook Pixel is and how you can use it in your business. A lot of people are intimidated by the Pixel but there's really nothing to be concerned with. I go through it with you plus, you can download my Facebook Pixel Quick Start Guide below which walks you through the details of obtaining the code, inserting it into your site, and then using it to build your Facebook audiences. If you like what you're hearing, please subscribe to my podcast and leave a rating for me. Resources Mentioned: Facebook Pixel Quick Start Guide - http://www.teachwithfergy.com/facebook-pixel-quick-start-guide/ Email Marketing Autoresponder - ConvertKit - https://teachwithfergy.com/convertkit for your 14-day free trial Please note that I am an affiliate for ConvertKit and I will receive a small commission if you use my link to sign up. However, I'd only ever recommend something that I both use and love. ConvertKit is the real deal.

Some people love including images in their emails because it makes them look nicer. Others prefer to send emails that are plain and simply include text. In Episode 6, I compare the two methods and explain which will allow you to land in the inbox and which will be more likely to find itself in the spam or promotions tab. I also talk about a free way to determine whether your email will reach the coveted inbox and as a result, improve your open and click rates.  If you like what you're hearing, please subscribe to my podcast and leave a rating for me. Resources Mentioned: Email Marketing Autoresponder - ConvertKit - https://teachwithfergy.com/convertkit for your 14-day free trial Please note that I am an affiliate for ConvertKit and I will receive a small commission if you use my link to sign up. However, I'd only ever recommend something that I both use and love. ConvertKit is the real deal.

Once people subscribe to your email list, you need to a) provide them with the lead magnet they opted-in for (immediately!) and b) welcome them. Providing the lead magnet is easy, you simply use your autoresponder to send it to them. Once that's done, there are a few things you can do. The main thing is to add them to a sequence so you can start providing value and building that relationship. I go over how to do that in the next episode. This is all I used to do until I discovered Bonjoro and it's changed the way I think about customer onboarding.  Bonjoro allows you to send a personalized video message to the person who signed up for your list. It fully integrates with your email provider so you know the moment someone signs up and what they signed up for. You then create a 10-30 second welcome video and poof, you've blown the mind of your new subscriber. During this episode, I go into more detail about the software as well as how I'm using it.

In Episode 3 I go over three specific ways you can get more people to sign up for your list as well as how to create an opt-in form, host it on your site, and deliver your lead magnet immediately. Once these people subscribe you need to build your relationship with them. Over the next few episodes, I’ll be showing you how to do that. If you like what you’re hearing, please subscribe to my podcast and leave a rating for me. Resources Mentioned: Email Marketing Autoresponder – ConvertKit – https://teachwithfergy.com/convertkit for your 14-day free trial Please note that I am an affiliate for ConvertKit and I will receive a small commission if you use my link to sign up. However, I’d only ever recommend something that I both use and love. ConvertKit is the real deal.

The episode overviews what I’ll be covering including Facebook and Google advertising, email marketing, and so much more. Each episode will be short, to the point, and provide something you can do today to improve your business.

In Episode 2 I discuss why you need email marketing, what it will do for your business, and how to get set up.  I explain how to create raving fans that know, love, and trust you. It's these people that we care most about because these are our loyal fans who will advocate for us, purchase our materials, and keep us focused on what's important. Over the next few episodes, I will be covering different aspects of email marketing so make sure you subscribe, rate, and leave a comment for me. Resources Mentioned: Email Marketing Autoresponder - ConvertKit - https://teachwithfergy.com/convertkit for your 14-day free trial Please make sure you subscribe and rate my podcast. It's the most effective way to get it in front of more people. Please note that I am an affiliate for ConvertKit and I will receive a small commission if you use my link to sign up. However, I'd only ever recommend something that I both use and love. ConvertKit is the real deal.

One of the most common issues people have with email marketing is figuring out exactly what they're going say. They're nervous about sounding salesy. They don't know how often to email, which days to send, or how long to send for. In Episode 5 I break down the email sequence and explain how you can easily set up a sequence that provides value automatically to your new subscribers. I explain how you can get your subscribers to self-segment so they're only receiving emails that are relevant to them and how to set your system up so that it works for you and not the other way around. It's inside the sequence that we really develop those lasting relationships with our customers and create our raving fans. If you like what you're hearing, please subscribe to my podcast and leave a rating for me.