Marketing Tips

In this audio I answer the following question: "What do you do to get noticed on Social Media?" - Anonymous In answering this question I suggest the 3 platforms that you need to be on to be noticed both personally and professionally.

In this audio I answer a really great question that came in from one of his followers that asks; Which strategy should I follow to generate software sales and get my future potential customers on social media?

Another great question has come in from someone starting a business on Instagram. The question is as follows: I am starting a business and will be using Instagram as a main source of promotion. I will have content featuring different people. Thus, I will be repurposing many photos. Doe you have any advice on how to keep the feed looking uniform and creative?

In this audio I answer the following question: "I have read everywhere that I should publish content that is valuable for the target audience. But it seems what is valuable for my target audience is not really connected with services offered by my company. So what should I publish on the company's page?"

In this audio I answer the final question as part of my interview with Mobility Engineering​. The question asks: What is content & how should you manage it with your resources?

Here is the follow up question from the previous audio I released that I conducted with Mobility Engineering​.

I am really excited to present to you a recent project that I worked on with the team at Mobility Engineering​. Ali Akbarian​ has asked me a number of marketing questions which he has presented to a number of his dealers, and now I get to share them with you. In this interview I answer 3 key questions, and in this audio I answer question 1: Social Media, which platforms should we choose & why?

Kevin uncovers the key to effectively using a brand ambassador to build your brand and social presence. In this audio Kevin shares his tips on the cost effective methods that you can use to on-board or engage an ambassador to build your brand, especially with your online presence, say on Instagram for example. The beauty about social media is that we now have so many online influencers that would have once been very hard to get in contact with. Now it is a simple Instagram or Facebook message and the cost of their attention is relatively low than what it would have cost to approach someone famous before the rise of social media.

In this audio Kevin unpacks the 3 social media trends that you need to be taking advantage of in 2018. Kevin explains that by paying attention to the trends and utilising the changes to the social media platforms can result in a higher chance of your content being seen. One of these strategies includes the use of Instagram Stories and how there has been a change in online behaviour whereby people are now more likely to check the Instagram story feature rather than scrolling through the feed. Instagram Stories allow for a quick way for people to check up on their close friends and what they are doing presently and potentially Live.

In this audio Kevin answers the question: "What does it take to be a successful entrepreneur?". Kevin answers this by uncovering the entrepreneur mindset and the way to draw on life experiences to motivate you to succeed in business and in life.

In this audio Kevin explains what a micro influencer is and he highlights the ways in which you can develop a partnership with a micro influencer to build your brand. A micro influencer is generally someone who has a large following online (e.g. Instagram) and has the attention of your perfect customer or audience.

In this audio Kevin unlocks the secrets to know when the best time to advertise is. Here Kevin teaches you how to analyse data on your social media platform, to find out when your audience is online, and at what times they are more likely to engage with your content.

Marketing trends are constantly changing. Are you worried that you and your business might be getting left behind? In this audio Kevin highlights the current marketing trends to be looking out for so you can stay ahead of the game.

Who has ever thought of a really amazing business idea, or product and been told "just build it and they'll come" or "just stick it up on facebook, you'll be an overnight success". This is not the case anymore. In this audio Kevin talks about how we are in a pay-to-play world and what you need to be doing to get your business idea seen by the world.

In this audio Kevin talks about how entrepreneurs can use blogs to build their online profile. Here Kevin highlights the importance of written content for SEO, and some key insights of the types of things to write about to grow an online audience.

In this audio Kevin gives away tips for how to build a really great, authentic following online for your business. Here Kevin shares insights on how to turn your audience into valuable customers.

I regularly get asked by clients "what social media platforms should I use?", or "I am a finance company, Is Instagram right for me, or should I just use LinkedIn?". That is why I put this audio together, to help people and businesses distinguish the platforms they should be on, to enable them to reach their perfect target audience.

In this audio Kevin discusses the common marketing mistakes big businesses make. There are some big brands that are absolutely nailing it with their content and brand image, and have a huge following and a loyal audience base. In this audio Kevin highlights the common mistakes made, and gives tips for businesses to be as successful as brands like Nike, Beats by Dre, Sony etc, and how the steps they took to get to where they are now.

When Kevin wrote his book "I Just Want It To Work", he interviewed over 40 businesses, ranging from a $600,000 revenue mark, to a $600 million dollar revenue mark. What became evident in his research was that no matter which end of the spectrum these businesses were, whether they were are the lower or higher end, they each had the same 3 problems in business: Money, Resources & Uncertainty. In this audio Kevin gives away tips on how businesses can overcome these common problems.

Here Kevin discusses the ways in which Australian Athletes can go about getting sponsorship at a national and international level. In this video, Kevin shares ways to build a profile, through avenues such as LinkedIn to network and drive sponsorship opportunities.