Chatter With Steve

Going into the fourth quarter of the year it's timely to talk about marketing. For many companies this is the time of the year to spend more on marketing than any other quarter. But if you want to spend a lot on marketing, perhaps you need a few things to remember.  Chris Fox from Fox Strategy Marketing co-hosts the show. Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram: TikTok: Facebook: Text Me: 405-326-1111

Claire's was on hard times in 2018 when it declared bankruptcy. Since then, the retail chain has made a comeback! What are some of the key takeaways from their fall, then rise again that we can learn as retailers?  Chris Fox from Fox Strategy Marketing co-hosts the show. Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram: TikTok: Facebook: Text Me: 405-326-1111

Inventory is the lifeblood for a retail store. But there's a catch, it can be detrimental if it is not handled carefully. On today's epidode we discuss the question, how much is enough?  Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram: TikTok: Facebook: Text Me: 405-326-1111

Creating content consistently is hard. How can you do it day in and day out as a retail store business owner? Chris Fox from Fox Strategy Marketing co-hosts the show. Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram: TikTok: Facebook: Text Me: 405-326-1111

Ward from The Camera Company asked 3 questions:  1) What video series should we start? 2) What product should we give away for a promotion? 3) What should we do with our loyalty program? We used Ward's email exchange with us to answer these questions for him, and the others who listen that inevitibly have the same questions.  Chris Fox from Fox Strategy Marketing co-hosts the show. Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram: TikTok: Facebook: Text Me: 405-326-1111

What Barstool sports became famous for is creating content. How can a retail business take what Barstool has done and impliment the practice to help their business?  Chris Fox from Fox Strategy Marketing co-hosts the show. Starting or growing your family owned retail business is hard. The  Better Business Podcast makes it a little easier by offering real advice  from real business owners that will help you grow. LNLl7F1V71CmeTok0pG8 Here's how to find me: Website Instagram: TikTok: Facebook: Text Me: 405-326-1111

Crumbl Cookie is a company that has a changing menu every week. This is genius, but also a major challenge. Outside of the food industry, however, this would be an extreme challenge for stores like hardware, boutiques, and equipment shops- but, is there something to learn from this? Why does this company do this? We explore some benefits in this episode.  Chris Fox from Fox Strategy Marketing co-hosts the show. Starting or growing your family owned retail business is hard. The  Better Business Podcast makes it a little easier by offering real advice  from real business owners that will help you grow. Here's how to find me: Website Instagram: TikTok: Facebook: Text Me: 405-326-1111

If you asked 100 retailers if they wanted more foot traffic into their establishments, I would imagine 99 would say yes. Foot traffic is the life blood for a retail store, its how we sell stuff to people! But how do you get that consistent foot traffic without having a 50% off sale every weekend? In this episode we discuss 3 ways to conquer that question.  Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram: TikTok: Facebook: Text Me: 405-326-1111

There are many ways to market your retail business. In this episode we discuss my favorite three ways to do that. Real advice from the trenches with me and Chris Fox from Fox Strategy Marketing co-hosts the show. Starting or growing your family owned retail business is hard. The  Better Business Podcast makes it a little easier by offering real advice  from real business owners that will help you grow. Here's how to find me: Website Instagram: TikTok: Facebook: Text Me: 405-326-1111

Tim Ferris wrote a book called "The 4 Hour Work Week". It took the business world by storm at the beginning of its inception it was the start of the "work life balance" movement and hit a perfect time in the corporate world. This book (though its written to freelancers, and ecommerce business owners) has many takeaways for the retail business owner to help their business.  4 Hour Work Week  E- Myth Revisited  Starting or growing your family owned retail business is hard. The  Better Business Podcast makes it a little easier by offering real advice  from real business owners that will help you grow. Here's how to find me: Website Instagram: TikTok: Facebook: Text Me: 405-326-1111

When was the last time you hosted a classic QVC episode on your retail stores social channels? It's probably been awhile, right? Well in this episode Chris Fox (the retail marketing genius) discusses a few ways he has seen his clients successfully launch product videos and improve customer awareness.  Chris Fox from Fox Strategy Marketing co-hosts the show. Starting or growing your family owned retail business is hard. The  Better Business Podcast makes it a little easier by offering real advice  from real business owners that will help you grow. Here's how to find me: Website Instagram: TikTok: Facebook: Text Me: 405-326-1111

If you want your employees to act like owners, then pay them as such! This episode covers some of the best ways to tie your employees compensation to the profit of your retail store. From a beginning hourly employee to a salaried manager I discuss three different compensation packages we've used in our family owned retail business.  Starting or growing your family owned retail business is hard. The  Better Business Podcast makes it a little easier by offering real advice  from real business owners that will help you grow. Here's how to find me: Website Instagram: TikTok: Facebook: Text me! 405-326-1111

Every business, like children, go through stages in their life cycle. If you know what to expect and when to expect it- there are easily preventable things that you can beat to the punch. In this episode we discuss the three stages of business growth $0-$1Million, $1-$10Million, and $10-infinity. I hope this episode gives some hope to the small entrepeneur growing, and some insight to others.  Chris Fox from Fox Strategy Marketing co-hosts the show for this question. Starting or growing your family owned retail business is hard. The  Better Business Podcast makes it a little easier by offering real advice  from real business owners that will help you grow. Here's how to find me: Website Instagram: TikTok: Facebook: Text me: 405-326-1111

Google "how to get applicants" and you will find a host of solutions written by wanna-be entrepeneurs who have never hired or interviewed someone in their life. Ask a buddy what they're doing to get applicants and they might tell you a head hunter or something impractical for your retail business. This is the best tips for hiring that we have come up with in our family owned retail business that is doing a lot of hiring.  Starting or growing your family owned retail business is hard. The  Better Business Podcast makes it a little easier by offering real advice  from real business owners that will help you grow. Here's how to find me: Website Instagram: TikTok: Facebook: Text Me! 405-326-1111

On a recent podcast from How I Built This podcast, I heard the story of Jimmy Fallon. It inspired me in many ways, but the main way was his insane focus on one single goal. The ability for a business owner to have a one track minded goal can be powerful for making decisions, overcoming embarrassment, and pushing through difficult times.  Starting or growing your family owned retail business is hard. The  Better Business Podcast makes it a little easier by offering real advice  from real business owners that will help you grow. Here's how to find me: Website Instagram: TikTok: Facebook:

Assuming most business owners believe that being the face of their business could be a profitable business, this episode is to encourage you. Everyone has some fear of the camera and that's natural! Having produced thousands of pieces of video on youtube, facebook, tiktok, and instagram- we have a little experience to draw from on this topic.   Chris Fox from Fox Strategy Marketing co-hosts the show for this question. Starting or growing your family owned retail business is hard. The  Better Business Podcast makes it a little easier by offering real advice  from real business owners that will help you grow. Here's how to find me: Website Instagram: TikTok: Facebook:

Kroger recently launched a warehouse in Central Oklahoma, one of their newest ventures to expand their empire by building hub and spoke delivery warehouses instead of retail locations. We talked about how these moves apply to the family owned retail business owners and what we can learn from it! Chris Fox from Fox Strategy Marketing co-hosts the show for this question. Starting or growing your family owned retail business is hard. The  Better Business Podcast makes it a little easier by offering real advice  from real business owners that will help you grow. Here's how to find me: Website Instagram: TikTok: Facebook:

Most might incline to pull back their marketing budget on the brink of a recession. In this episode we discuss why it's a good idea to go all in on your marketing during this time. These timeless principles also apply to ever season of business.  Chris Fox from Fox Strategy Marketing co-hosts the show to debate this question. Starting or growing your family owned retail business is hard. The  Better Business Podcast makes it a little easier by offering real advice  from real business owners that will help you grow. Here's how to find me: Website Instagram: TikTok: Facebook:

Your retail business must constantly be in a state of evolving to the needs demanded of it. This might come in the form of customers unsatisfaction, government demands, or keeping up with competitors. Whatever the case, you must always evolve to stay ahead. This episode is a few tips on how to do just that.  Starting or growing your family owned retail business is hard. The  Better Business Podcast makes it a little easier by offering real advice  from real business owners that will help you grow. Here's how to find me: Website Instagram: TikTok: Facebook:

Who else understands the pains of doing a full store inventory more than a family owned retail business owner? In this episode we discuss the importance of inventory practices and some practical tips on how to complete it.  Chris Fox from Fox Strategy Marketing co-hosts the show to debate this question. Starting or growing your family owned retail business is hard. The  Better Business Podcast makes it a little easier by offering real advice  from real business owners that will help you grow. Here's how to find me: Website Instagram: TikTok: Facebook: