Your Next Million With Frank Kern

What you can learn (and implement) from celebrity sex tapes.

The question is, with iOS 14 blocking so many things, is it going to make stuff break? Now he's specifically referencing, is intent-based branding going to be changed? That's a method of getting attention and then retargeting people, and if so, what do you think is going to go on? So the short version of the question, hey Apple did some weird stuff and Apple and Facebook aren't getting along right now, what does that mean for the rest? I'm translating the question into redneck because that's how I think, is in redneck...

So what was I wanting to talk to y'all about? Last night I was briefly on Clubhouse again. I've got to tell you, you got to watch out for that thing. It is very addictive. I got on there, was screwing around...The first room didn't really make a lot of sense to me... Then I jumped into another one, I think it was a room called millionaires helping millionaires, or something. I don't know, but someone asked me a question and the question was a good one. It was like on the spot. I didn't realize this was about Clubhouse, but if you've been made a moderator of a room before, and then you join that room later, you're still a moderator and your mic is on. Thank God I didn't say anything dumb, like normal, you know, because as soon as I got on it's like, Hey Frank, what do you think about this?

I'm wondering, should I make my challenge more general to cater to all interests? So I have people that are coming into this challenge that are probably interested in cosmetics or outdoors or beauty...or should I tweak the challenge and make it only about one specific niche?

How long, how much time do you give each ad until you switch it off again, on a new campaign? I'll give three days, generally speaking. When I create a new ad, I don't usually stick it into an existing campaign, so I'll just create a new campaign with a new ad. So a lot of times...

Want to update you on just a crazy thing that happened over Thanksgiving, and a couple of lessons to it. So decided to get on the bandwagon and see if this whole Black Friday thing was what it was cut out to be. So decided at the last minute that we would run a Black Friday special...

So I made a bit of a rookie error here. I started running conversion ads last week, and we got pretty good results. We sold 21 orders overall, 20 purchases of the offer and then 1 purchase of the upsell product, which is a markdown subscription to our on-demand training. And so I went in earlier this week and put more money behind it, and I wound up changing the conversion event and I didn't notice...

So my question is I have my ads, but in those ads, do I always have to ask for the email to make a follow up sequence or something like that?  Yeah...

How should we expand our target interests when many of the related interests and audience insights are not targetable?

What do you think it would cost on average to get an application filled out, if I were to use intent-based branding? I know it's a difficult question, cheers. So the real question is, and I'm translating again...Hey man, I'm selling something expensive and I want people to fill out an application before I agree to talk to them. What's it cost to get a qualified application filled out?

I've run lead ads before and I noticed that sometimes they are shareable. In other words, people can click share and when the program started, they shared amongst friends. They shared and we were able to get more leads that way, just from the shares. I noticed this time when I set up the lead ads, the share option was not there...

I do marketing services. I run ads for people. I have copy I know works, I used it on several clients. What happens is when I get a client from a small city, it has a very small audience. So the lead ad usually doesn't work. I tried a bunch of stuff and I never actually could get it to work, so I'm wondering if you have any solution for that...

I'm kind of at the beginning, so I was wondering what type of a lead magnet you would suggest for my business, which is a high-end video production company...

I'm just trying to figure out how to ease up the workload that I have for myself, so I can focus more on the sales side instead of the constant deliverables...which are bananas. Well, which is your strong point? I mean, I've run ads for years, so that's, I mean, I've always, essentially created a new job for myself. I'm going to be the business owner, except I just keep then creating new jobs for myself...

Do you have any recommendations whenever you were going through that hiring process, what you were looking for? I've never hired that person, 'cause I am that person. So I don't know what necessarily... I'm looking for a clone of myself...

We're going to talk about the fact that marketing as we know it has gotten way less effective and what we can do about it, and how to remedy this problem. In other words, how to make marketing stuff work better. This is a big deal, I think, because of a lot of reasons...

What I'm trying to get done now is all of the pieces for this puzzle, and through the years we gathered lots and lots of things. So I'd just like to get your what twos and why fours on the best way to sell this thing now, in this day and age? So, it's been a long time since I've worked with any ass-kickers (that is what I call self defense people). What worked in the past and what probably still works is...

I want to be seen as different, partially because I'm more expensive than other videographers they may have experienced in the past. So how would you go about that, would you want to educate them about that in maybe that first free video?

What is the best place you would recommend to create online assets? So they don't have to develop them over? Like making stuff? Yeah, so you want to make videos? All right, let's see here.

Is there any tips that you can get people really engaged from the get-go? Like I was thinking about starting to bring people in a week or two weeks prior to my challenge to kind of just warm them up. Cause this last time Facebook ads got hung up and basically that day, I did it the day before people got in. Facebook ads got approved. I had 400 people in the group and then I started the program. So I think there's maybe a warm up period?