Trademarks Made Easy For Private Label & Ecommerce Sellers

Paulina Masson is a “Numbers girl” who used her love of statistics and background in coding to create her own tool to improve her Amazon selling. When her brother, friends and family started begging her to use it too, she realized she had a whole new business on her hands. Now, Shopkeeper.com helps countless Amazon sellers maximize their profit and get back to business instead of crunching numbers. In this 2nd part of our interview with Paulina, she shares some practical experience in pricing as well as her info on how she uses software to aid in her research and keep her business and sales growing. Find more about Shopkeeper here: https://shopkeeper.com and use the code STINGRAY180 in the chat box to get a SIX MONTH FREE TRIAL! Click that SUBSCRIBE button, so that you never miss an episode of the show. Take advantage of Suzi’s FREE Trademark Trailblazer QuickStart Bundle to QuickStart your next brainstorming session : http://www.TrademarkQuickstart.com/ Trademark Trailblazer ~ The Brand Name Selection Bluepr

Paulina Masson is a “Numbers girl” who used her love of statistics and background in coding to create her own tool to improve her Amazon selling. When her brother, friends and family started begging her to use it too, she realized she had a whole new business on her hands. Now, Shopkeeper.com helps countless Amazon sellers maximize their profit and get back to business instead of crunching numbers. In this first part of our interview with Paulina, she shares the psychology of pricing as well as her own tactics that have led to a thriving business and growing sales. Find more about Shopkeeper here: https://shopkeeper.com And don’t forget to click that SUBSCRIBE button, so that you never miss an episode. Take advantage of Suzi’s FREE Trademark Trailblazer QuickStart Bundle to QuickStart your next brainstorming session : http://www.TrademarkQuickstart.com/ Trademark Trailblazer ~ The Brand Name Selection Blueprint: http://www.TrademarkTrailblazer.com/

Phantom Trademarks don’t have to be a scary concept. In fact, they’re a prime opportunity when properly used. Suzi Hixon lays out the possibilities and pitfalls in this solo episode. Don’t miss out on this great info, and please share with anyone you think who benefit from this information. And don’t forget to click that SUBSCRIBE button, so that you never miss an episode. Take advantage of Suzi’s FREE Trademark Trailblazer QuickStart Bundle to QuickStart your next brainstorming session : http://www.TrademarkQuickstart.com/ Trademark Trailblazer ~ The Brand Name Selection Blueprint: http://www.TrademarkTrailblazer.com/

In this chock-full Q&A episode, Suzi Hixon gives you an overview of the relatively new American hemp market, and how your CBD brand can and can’t use trademark protection currently. We also learn about the new tighter watch on products listed in applications and how we can preemptively protect our brands from audit by the USPTO. Please share with anyone you think who benefit from this information. And don’t forget to click that SUBSCRIBE button, so that you never miss an episode. Take advantage of Suzi’s FREE Trademark Trailblazer QuickStart Bundle to QuickStart your next brainstorming session : http://www.TrademarkQuickstart.com/ Trademark Trailblazer ~ The Brand Name Selection Blueprint: http://www.TrademarkTrailblazer.com/

Suzi Hixon spent this years International Podcast Day on TV, talking about her own podcast journey and how she uses her show in her business. That led her to this episode, where not only does she give you some behind the scenes on her own process, but lots of actionable advice on how to start your own show, as well as how and if to protect that show through trademark. Even for those of you not looking to start your own podcast, Suzi brings a buffet of information on topics relating to your private Label business. Don’t miss out! Please share with anyone you think who benefit from this information. And don’t forget to click that SUBSCRIBE button, so that you never miss an episode. Take advantage of Suzi’s FREE Trademark Trailblazer QuickStart Bundle to QuickStart your next brainstorming session : http://www.TrademarkQuickstart.com/ Trademark Trailblazer ~ The Brand Name Selection Blueprint: http://www.TrademarkTrailblazer.com/  

While the layperson may easily confuse copyright and trademark, a business owner can't afford to! Suzi Hixon is an expert in Trademark, but knows when to bring in a different voice to highlight an area out of that expertise. Rachel Sanarias has been a friend and colleague of Suzi's for years and there is no better guest expert to discuss the importance and application of Copyright law for Private Label businesses and brands. Rachel had so much to offer, in fact, that we had to break this episode into two. In this second half of their discussion, Rachel helps us Key takeaways: Attribution is not permission! "I didn't know!" is not a defense! Register copyrights sooner rather than later! Learn more about Rachel: www.SantarlasLaw.com www.Copyright.gov https://www.linkedin.com/in/rachel-santarlas-7a950711 https://www.facebook.com/Santarlas-Law-LLC-439421243129424/

While the layperson may easily confuse copyright and trademark, a business owner can't afford to! Suzi Hixon is an expert in Trademark, but knows when to bring in a different voice to highlight an area out of that expertise. Rachel Santarlas has been a friend and colleague of Suzi's for years and there is no better guest expert to discuss the importance and application of Copyright law for Private Label businesses and brands. Rachel had so much to offer, in fact, that we had to break this episode into two. Make sure you subscribe to the show so you won't miss a single minute! Key takeaways: Attribution is not permission! "I didn't know!" is not a defense! Register copyrights sooner rather than later!   Learn more about Rachel: www.SantarlasLaw.com www.Copyright.gov https://www.linkedin.com/in/rachel-santarlas-7a950711 https://www.facebook.com/Santarlas-Law-LLC-439421243129424/

Before filing, before profiting, before you build a mountain of devoted brand customers and fans, you have to find the right name. Brainstorming is one of the most powerful tools for trademark creation, whether you work alone with a cup of coffee or bottle of wine, or bring in a whole creative team to help you through the process. Suzi Hixon, the Private Label Lawyer, brings you three great tips to ensure that your next trademark brainstorming session is a success. Please share with anyone you think who benefit from this information. Also, if you are a totally rad brand owner yourself, and would love to be featured as a “Trademark Trailblazer,” either on my YouTube Channel or Trademarks Made Easy Podcast, I would love to talk! {See below for the Trademarks Made Easy Podcast Interview Application form.} And don’t forget to click that SUBSCRIBE button, so that you never miss an episode. Take advantage of Suzi’s FREE Trademark Trailblazer QuickStart Bundle to QuickStart your next brainstorming session : http://w

In today's Trailblazing Trademarks, Suzi Hixon talks about the beautiful brand name Crank & Boom! If you love ice cream as much as we do, you will definitely want to check these guys out. Crank & Boom: https://crankandboom.com/ We also discuss a few trademark FAILS, and answer questions regarding whether slogans can be protected as trademarks and protection of trademarks outside of the United States. Please share with anyone you think who benefit from this information. Also, if you are a totally rad brand owner yourself, and would love to be featured as a “Trademark Trailblazer,” either on my YouTube Channel or Trademarks Made Easy Podcast, I would love to talk! {See below for the Trademarks Made Easy Podcast Interview Application form.} And don’t forget to click that SUBSCRIBE button, so that you never miss an episode. ~ FREE Trademark Trailblazer Quickstart Bundle: http://www.TrademarkQuickstart.com/ Trademark Trailblazer ~ The Brand Name Selection Blueprint: http://www.TrademarkTrailblazer.com/ My

Leta Deley is a client and friend of Suzi Hixon’s but she’s also a trademark trailblazer who is sharing her path to private labeling and her experience with us in a two part interview. From steps to slow aging and improve your health to the dangers of focusing on one revenue stream or platform for your business, Leta bares it all in this great discussion. Find out more about Leta’s brand here - Intentionally Bare - https://intentionallybare.com/ Do you need help with the creation of your brand name?  www.TrademarkTrailblazer.com And don’t forget to subscribe to the show so you’ll get next week’s part two and every episode as soon as it’s available.

Leta Deley is a client and friend of Suzi Hixon’s but she’s also a trademark trailblazer who is sharing her path to private labeling and her experience with us in a two part interview. From a desire for better food to a thriving brand and business, Leta bares it all in this great discussion. Find out more about Leta’s brand here - Intentionally Bare - https://intentionallybare.com/ Do you need help with the creation of your brand name? www.TrademarkTrailblazer.com And don’t forget to subscribe to the show so you’ll get next week’s part two and every episode as soon as it’s available.

Want a roadmap of what not to do with your trademark? That's what today's episode is all about. We talk about a few of the biggest mistakes trademark owners make, and how they can be avoided! Don't be a victim to a lack of knowledge! Grab a pen and notepad, and take notes: 1. Failure to register a trademark. {Common law rights are fine, but I promise...being proactive with brand protection will be a lot less expensive than being reactive!} 2. Failure to do clearance searching prior to use and filing of a trademark. {Don't let a lack of funds prevent you from searching. There are searching options for lots of different budgets, and I give some tips for you DIYers.} 3. Domain name is an address only; it does not substantiate trademark rights. {Don't get hung up if the pure domain name isn't available! Don't forego a great trademark just because you cannot get the pure domain name. So many cool and creative ways to get around this!} 4. Failure to monitor and enforce your trademark rights! {DIY tips included!} 5.

Suzi Hixon brings you three amazing trademarks in the outdoor and ski industry. Shred, Never Summer and Arc'Teryx oh my! As a skier and outdoor lover, Suzi is a huge fan of all these brands, and they've done a killer job on brand name creation! In this episode, you can learn what to do, and what to avoid, when it comes to trademark creation! Shred: https://shredoptics.com/ Arc'teryx: https://arcteryx.com/us/en/ Never Summer: https://neversummer.com/ Please share with anyone you think who benefit from this information. Also, if you are a totally rad brand owner yourself, and would love to be featured as a “Trademark Trailblazer,” either on my YouTube Channel or Trademarks Made Easy Podcast, I would love to talk! {See below for the Trademarks Made Easy Podcast Interview Application form.} And don’t forget to subscribe so that you get every episode as soon as it's available. Get Suzi's FREE Trademark Trailblazer Quickstart Bundle: http://www.TrademarkQuickstart.com/ Trademark Trailblazer ~ The Brand Name Selecti

Neil and Karen Gwartzman are back and separating the fact from fiction about the current situation conducting business in and out of China. Neil has been working with private labels since the 1980s and Karen has been working alongside him since 2004. Through Private Label University, they're sharing that knowledge so that entrepreneurs and business owners everywhere can learn from their experience. In the second part of our discussion, Karen and Neil lay out the difference between understanding working with Chinese manufacturing, and playing tour guide for would-be entrepreneurs. Karen and Neil know that serious business owners don’t have time to waste, and aren’t on vacation when they’re working through the market. Find out more about Private Label University and read more from Neil and Karen here: https://privatelabeluniversity.com or join them on Facebook https://www.facebook.com/groups/PrivateLabelUniversity/ And don't forget to subscribe to the podcast so you can get the next episode as soon as it's avai

Neil and Karen Gwartzman are absolutely experienced in the Private Label industry. Neil has been working with private labels since the 1980s and Karen has been working alongside him since 2004. Through Private Label University, they're sharing that knowledge so that entrepreneurs and business owners everywhere can learn from their experience. In this first part of Suzi's hour-long discussion, Karen and Neil share discuss the difference between building an Amazon business and a legacy brand that will increase in value for years and decades to come. Find out more about Private Label University and read more from Neil and Karen here: https://privatelabeluniversity.com And don't forget to subscribe to the podcast so you can get part two as soon as it's available!

Suzi Hixon is opening up and revealing the single biggest secret for successful private label businesses this week, and you don't want to miss it! Without brands, our consumer choices would be MUCH more difficult. The brand (including trademark colors, marks, words etc) lets us know exactly what we can expect inside the container or inside the retail location. The brand sets expectations. Suzi lets us in on the secret to creating that brand that can entice, excite and endear customers not just once, but for a lifetime of business. To find the secret and get YOUR brand on track, take advantage of all the free resources at http://TrademarkQuickstart.com Don’t forget to subscribe to the show to get the second half of Andy’s interview next Friday, and visit https://www.theprivatelabellawyer.com for show notes and more info anytime!

Suzi Hixon, the Private Label Lawyer, is giving a HUGE shoutout to SummerSalt + Strawesome, two amazing trademarks (for numerous reasons) with an amazing "why" behind them. Find them both here: Summersalt: https://www.summersalt.com/ Strawesome: https://www.strawesome.com/ Suzi highlights these two unique brands who use some of the naming strategies she's covered previously as well as a "trademark fail" that you can learn from and avoid: Geographically Deceptive terms Suzi also breaks some news in this episode highlighting the new allowance for trademarks containing "immoral" or "scandalous" terms. Suzi discusses the legal as well as the marketing ramifications for this decision. If you're looking to launch a brand name, or ensure that your existing trademark is set up for success, check out these resources: FREE Trademark Trailblazer Quickstart Bundle: http://www.TrademarkQuickstart.com/ Trademark Trailblazer ~ The Brand Name Selection Blueprint: http://www.TrademarkTrailblazer.com/ My Rad Website: https://

Expanding Your ECommerce Business Into the EU with Andy Hooper Part Two Andy Hooper joins Suzi Hixon for the second part of his interview discussing how sellers know when to expand to the EU, and what to do to be prepared for that expansion. As the co-founder of Global E-Commerce Experts, Ltd., Andy is uniquely positioned to help us understand what markers to watch for in our own business and the market as a whole to determine the ideal time to grow into this exciting market that is roughly as large as the US. From VAT to health and medical regulations, Andy helps us understand what it will take to take advantage of this opportunity. Get the training you need to make the leap to the EU right here: https://expandtotheeu.com/ Find more about Andy and Global E-commerce Experts at their site: https://www.globale-commerceexperts.com Or on social: https://twitter.com/TheEcommExperts https://www.facebook.com/TheEcommExperts/ https://www.youtube.com/channel/UCgxRvVxXDFX398WzSleMA6w Don’t forget to subscribe to the sh

Andy Hooper joins Suzi Hixon for a two-part interview discussing his own journey into e-commerce and the effects of Brexit on Private Label sellers worldwide. As the co-founder of Global E-Commerce Experts, Ltd., Andy is uniquely positioned to help us understand what is reality and what is bluster about this huge possible change to European commerce. But regardless of what comes of Brexit, Andy has a message for entrepreneurs to not put their business on hold, don’t put their profits on hold for what MIGHT happen. Find more about Andy and Global E-commerce Experts at their site: https://www.globale-commerceexperts.com Don’t forget to subscribe to the show to get the second half of Andy’s interview next Friday, and visit https://www.theprivatelabellawyer.com for show notes and more info anytime!

The Spectrum of Distinctiveness United States trademark law recognizes the “spectrum of distinctiveness” from generic to coined when it comes to categorizing prospective trademarks. Suzi Hixon helps us understand that range and how to keep our trademarks on the right end of that spectrum. From descriptive terms that have acquired distinctiveness over time (e.g., The Honey Baked Ham Company) to coined terms like "Google," to Suzi’s favorite portmanteaus like Pup-peroni, Suzi gives you the pros and cons as well as some examples for inspiration. Your trademark should increase in value over time, and while you’ll always want to work to increase that value, doing your due diligence at the trademark creation stage will save you work in the long term. To find The Trademark Trailblazer, THE brand name creation blueprint that Suzi has used exclusively before, visit her site today: https://www.theprivatelabellawyer.com/ Don’t miss next week’s interview with Andy Hooper on expanding into the EU market. To make sure yo