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Philip's Message: Tomorrow I want to hear about your lead gen model and in particular the mechincal method. i think that's potentially a sticky, powerful term for you to use. it's evocative, but invites questions/conversation, which is great POV material

L - What I did then, What I'd do today Then: aligned with another entrepreneur, website, email newsletter, LinkedIn, specialized Today: Specialize, Outbound (LinkedIn + email), Content, SEO, paid traffic, event marketing

(Philip here) This was a fun one! It's music to my ears to hear Liston say "I think you're right about that", and he said this a lot in this episode. I'm kidding a little bit, but it really was an interesting episode.

Continuing our flagrant clickbait-ifying of show titles, we talk about how email newsletters are dead. Over. Cooked. Kaput.

Liston likes to tilt at windmills. One of his favorites is trying to get +Philip to seriously consider using paid advertising to gain visibility for his workshop offerings.

Liston and I are wading into the shark-infested waters of speculating. Of bloviating about trends. The first trend we have something to say about today is content.

Philip has been... livestreaming. Does that mean he is surrounded by pulsating purple LED lights, grinding away at a first-person shooter?

The curse of knowledge is a very versatile curse! It interferes with our ability to explain things to those who are less experienced than we are, and...

Recently, Liston concieved, designed, implemented, and shut down a productized service in about 2 months time. During that time, he sold 2 clients on the service, and created+shipped a website, outbound email sequence, and sales deck for the service.

In today's episode, Liston and I tackle the question: is pain or gain the greater motivator?

This episode is a fast-and-loose overrview of various approaches to email marketing.

Liston is in the middle of running an online event called ClientCon. What better time to find out what it's like to envision, plan, and execute a sizeable (30 speakers) online event?

Tom Chritchlow is an independent strategy consultant, and a wealth of knowledge about how to open up new opportunity with questioning.

Tom Chritchlow is an indepedent strategy consultant, and a weath of knowledge about how to open up new opportunity with questioning.

Liston has twice launched a workshop (https://servedontsell.com/workshop/) and it's sold reasonably well both times.

Intellectual property. Two serious-sounding words that make it seem like you need lawyers and contracts and DRM and who knows what else.

Philip is not actually as empathetic as he thinks. Or is he?!?!

At some point, Liston said "something something ALL SALES IS BECOMING MARKETING." Philip wanted to know more.