Content Marketing Quickie

In this week's episode of the Content Marketing Quickie: You know what you want them to do for you, but do you know what influencers want you to know? The Content Marketing Institute’s latest figures on what high performing B2B content marketers are doing. And we’ll count down the top 10 buzzwords marketers are absolutely sick of hearing.

In this week's episode of the Content Marketing Quickie: Almost half of B2B marketers think their content is ineffective - why? Welcome to the world of multi-touch attribution and finding out what REALLY influenced your prospect to buy. And shocking proof that marketers just aren’t as smart as they think they are.

In this week's episode of the Content Marketing Quickie: Is there really anything you can do content-wise to get ready for the one answer from one source through voice search world to come? Some outstanding research on what B2B marketers think on a variety of topics – wait til you hear what they say about podcasting. And one state is about to make it a law you have to help users stop you from selling their info.

In this week's episode of the Content Marketing Quickie: Conversations are content, and many brands are super not very good at having conversations. Video trends that teach us how to get more interest and engagement from viewers. And we’ll not only tell you the factors that lead to trust in social media platforms, we’ll tell you which ones are the most and least trusted right now.

In this week's episode of the Content Marketing Quickie: They act like they’ve got it all down, but Adobe reveals how brands really feel about how they’re coordinating to get content done internally. What are you going to do when one of the most basic of social media metrics goes away? And there’s a technology getting adopted like crazy that’s going to call for much, much more content.

In this week's episode of the Content Marketing Quickie: We know emotions drive people to do things, but we’ll tell you exactly how to do that. Adobe tells us what matters to and what chases off content consumers. And we’ll help you make sure your YouTube situation is optimized for SEO.

In this week's episode of the Content Marketing Quickie: LinkedIn has some cool new resources for you marketers that will help you know what your target audience wants to get from you. You might think you know email subject line strategy, but we have some things you have not thought of. And hear where we are in the delicate dance of users wanting personalized experiences, but not wanting to give up the data that makes that possible.

In this week's episode of the Content Marketing Quickie: If you find yourself tasked with making content for Gen Z, there are some things about them you really should know. Why drilling down and getting honest about your root problems must happen before you can make content that actually helps you. And see which of these glaring email marketing mistakes you might be making. Thanks Feedspot for including us in this great list! https://blog.feedspot.com/content_marketing_podcasts/

In this week's episode of the Content Marketing Quickie: Listen to what the people say – these are their favorite and most effective formats for getting brand info. Are agencies hurting themselves by trying to keep all work in an office full of full timers? And here’s why podcast discovery is about to get a whole lot easier.

In this week's episode of the Content Marketing Quickie: Reasons your CMO might be curled up in a ball on the floor crying. A little YouTube secret about video length and frequency you might not have known. And a look at the one part of the funnel markete

In this week's episode of the Content Marketing Quickie: Hey advertisers, women have something they want you to know. What would happen if you just stopped making and publishing content? One company did and we’ll tell you what happened. And you’ll lea

In this week's episode of the Content Marketing Quickie: Is the Facebook bait and switch on brands now happening on Instagram? You’re not going to believe this, Google’s trying a new social media network again. And just wait until you hear how many co

Hey, it’s Stiles from Brand Content Studios and here’s your Content Marketing Quickie for the week of July 16, 2019.   -If the apocalypse was coming, you’d want us to tell you about it right? Well probably the best article I’ve read in a long time just came from Michael Stelzner at Social Media Examiner, who’s seen the future not for what he wishes it was, but for what it is. And if you’re a content marketer, and you probably are because I don’t get a lot of farmers listening to my show, you’ve got some serious thinking about the future to do. We’ve talk about this a little before and I’ve put out the warning before, but Michael says look, Google used to provide millions of answers to a search. But we’re moving toward a one answer world, which Wired has written will kill off the internet as we know it. Do I have your attention yet? With voice assistants, we’re moving to the conversational web, not pages and pages of links. You know who that benefits? Google. Not you. Michael points out Google already does eve

Hey, it’s Stiles from Brand Content Studios and here’s your Content Marketing Quickie for the week of July 9, 2019.   -Your email list, love it, cherish it, nurture it and grow it. According to a McKinsey & Co study, it’s your best friend, and it’s 40x more effective at getting to your target audience than Twitter or Facebook. Yeah yeah, everybody, including all of us, complain about how much email we get, but it works doggone it. And Jason Aten gives us a few reasons why it works. First, gee only 3.8B use it, so it’s got reach to beat the band. And at least for now, email platforms don’t render you helpless against some algorithm that stops your message from going where you send it based on…I don’t know, some constantly changing who knows what? It can be customized, and those whiz bang marketing automation tools let you send things based on interactions far more than social media. And that’s good because email is also personal – it’s the home of direct one to one digital communication, especially where b

Hey, it’s Stiles from Brand Content Studios and here’s your Content Marketing Quickie for the week of July 2, 2019. Happy birthday ‘Merica!   -Here’s you. “I’m a startup, brand spanking new, but I’m going to go after keywords that have been around forever and build up enough authority to start showing up in the top 5 organic results.” Here’s people who hear you say that, “Um, we’ll be happy to take all your money but…riiiight.” Jeremy Moser on Search Engine Journal is here to give you a big ol’ reality check, but also some helpful advice. Keyword driven content, probably the keyword you want to go after, that’s owned. Mega companies have been working them for decades and you might get there one day, but many, many, many days in the future. Long tail won’t work either, the big brands have that locked up. So unless you have unlimited money and forever, you might want to reconsider seeing keywords as your path to greatness. But you do need traffic, like now. Hey how about sharing links? How? You have little traf

Hey, it’s Stiles from Brand Content Studios and here’s your Content Marketing Quickie for the week of June 25, 2019.   -Who runs content at your company? Somebody? Nobody? Half of a person? Well if you’re thinking about how to staff up so you’ll have at least a reasonable internal content capability, there are some essential roles you should be looking at. And these suggestions come from none other than Robert Rose at CMI, who’s certainly been around and seen what shortcuts shouldn’t be made when you’re trying to get content done. He says why should content get any less thought put into roles and responsibilities than other departments in the org? How you resource content pretty much reveals whether or not you get it, and how serious you are about it. Robert says this content team should be built around the purpose, creation, management, and flow of content that creates value for customers. And these pieces should certainly be there in some form or another. Chief content officer or Content Marketing Director.

Hey, it’s Stiles from Brand Content Studios and here’s your Content Marketing Quickie for the week of June 18, 2019.   -You lucky Instagram advertiser you. You not only got something new, you got something that allegedly is going to make everything better and everyone happier. And it all has to do with how you and influencers mercilessly use each other. In the next few weeks you’ll be able to do Paid Partnership ads. That’s what it will say right there on the ad, Paid Partnership, and your brand name will be there too. It’s all about ad transparency, right? You see after all this time creating content marketing so that the public won’t be able to tell the difference between content and an ad, the platforms are having to make it clearer which is which. But what’s good about this is it lets you incorporate your brand content into their Instagram ad strategy. According to Instagram’s numbers people, 68% of people go there to interact with creators, so now brands can use those digital artists in an advertising en

Hey, it’s Stiles from Brand Content Studios and here’s your Content Marketing Quickie for the week of June 11, 2019.   -You’re probably getting ripped off. That’s right, if you buy digital ads for your company you are definitely getting ripped off, it’s just a matter of how badly. Cybersecurity company Cheq just released a study that shows advertisers will blow more than $23B globally to ad fraud this year alone. For every ad dollar spent, 10-15% of it winds up in the pockets of companies who are actually supposed to protect you from digital ad fraud. Now if you’re Polyanna and think it couldn’t possibly be that bad, you’ll embrace another study that was done using the exact same methodology by the Association of National Advertisers. They say yeah, you’re getting robbed, but it’s only costing advertisers $5.8B, and that’s down from 2017. You’re supposed to feel good about that. But the fact that two studies who approached it the same way came to two wildly different conclusions only underlines the truth…digi