Ponderings From The Perch

As Communications Director at Keen as Mustard Marketing, fellow road warrior, and foodie, Adam Warner and Priscilla McKinney have a lot in common, and a lot to talk about. In this episode, they discuss the state of marketing in the insights industry, the importance of persona development, the upcoming Insights Marketing Day event in London (Jan. 30), and of course, food. Adam’s previous experience as the Marketing and Digital Communications Manager at ESOMAR, as well as his experience at KaM have instilled in him a deep understanding of effective messaging for the insights industry and beyond. He also knows where to get the best Scotch egg in London. Check out the full episode to hear more! Also, get your freaking ticket to IMD London! From our sponsors: Insights Marketing Day London is fast approaching! This a one-day event, packed full of industry-leading speakers will be held on January 30, 2020. Visit insights-marketing.org and use code PERCH at checkout for 20% off your ticket price. Do. Not. Miss. ---

Hark! What’s that we hear? Carolers? Elf on the Shelf? MARLEY? No, wait! It’s the 4th annual Little Bird Marketing Holiday Spectacular Spectacular!  In this episode, Momma Bird Priscilla McKinney and the Peeps take a sleigh ride through the magical world of Christmas and holiday music. Play along with a top 20 trivia musical game show, identify decontextualized holiday music snippets, learn some weird trivia behind some of your favorite classics, and hear everyone’s favorite and least favorite holiday tunes! It’s the gift that keeps giving, Clark! This episode is sponsored by the Annual Market Research Podcast Award: In partnership with GreenBook, we're excited to host and award one podcast in the insights industry the title and glory of MR Podcast of the Year.  Know a podcast making (audio) waves in the industry? Nominate them with the form on this page. Nominations are due by February 15th, 2020. Winner will be decided by vote. Voting will be open February 16th through March 31st. The winner will be anno

IIeX Asia Pacific in Bangkok was packed with the best and brightest of the insights industry, joining forces to discuss latest research and emerging trends in market research. Colleen Kennedy, Director of Marketing at GreenBook gets the ball rolling in this special episode, sharing information about GreenBook’s events and initiatives, which include the GreenBook Directory, the GRIT Report, and the GreenBook Global Event Series.  Little Bird Marketing President Priscilla McKinney, in addition to speaking at the event, also took time to interview a few fellow speakers, sponsors and attendees about their perspectives and takeaways. Those guests include Oscar Carlsson of Cint, Pravin Shekar of Outlier Marketing, Gracie Igaya of Kadence International, and Andrew Cannon of Global Research Business Network. Check out the episode to hear all the amazing highlights! From our sponsors: Insights Marketing Day London is fast approaching! This a one-day event, packed full of industry-leading speakers will be held on Janu

In this episode, Little Bird Marketing CEO and Momma Bird Priscilla McKinney discusses how mentorship and sponsorship have shaped her journey as a business owner and a thought leader. This journey has been fundamentally shaped by several associates and consultants, each of whom has left a lasting mindset mark. Priscilla shares those mindsets, and lists her top three mentors, which include:  Brett Baker of TrustPoint Christine Kane of Uplevel You Kristin Luck of ScaleHouse Listen to the episode to hear key takeaways Priscilla has gleaned from these mentors! This episode is sponsored by the Annual Market Research Podcast Award: In partnership with GreenBook, we're excited to host and award one podcast in the insights industry the title and glory of MR Podcast of the Year.  Know a podcast making (audio) waves in the industry? Nominate them with the form on this page. Nominations are due by February 15th, 2020. Winner will be decided by vote. Voting will be open February 16th through March 31st. The winner will

Join in as Little Bird Marketing President Priscilla McKinney and Content Marketing Specialist Emma Hanson talk with speakers and attendees of Greenbook’s IIeX Behavior in Boston. This groundbreaking event is a global learning experience focused on behavioral insights and technology. This episode of Ponderings from the Perch features a selection of micro-interviews from these special guests: Ryan Baum, CEO at Wolvereye Luke Cahill, Managing Principal at Real Insight Julia Durgee, Artist and Consultant Jeff Datillo, founder DIG (Datillo Insights Group) Phiphi Gavalas, Senior Manager of Digital Engagement at Best Friends Animal Society Derek Sawchuk, VP Sales at Maru/Matchbox Dana Stanley, COO at GreenBook Brandon Thompson, Senior Enterprise Sales Executive at Canvs A word from our sponsor: Generating leads made easy thanks to Interact! Interact is a fun and easy tool for creating online quizzes to grow your company. Use code BIRD15 for 15% off! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Ponderings from the Perch, Little Bird Marketing President and Momma Bird Priscilla McKinney talks with Multilingual Connections founder and CEO Jill Bishop. With similar backgrounds in cultural anthropology, the two discuss a variety of linguistic eccentricities as they apply to marketing, as well as the importance of nuanced translation. They also discuss Jill’s time as a Culture, Diversity and Language Consultant with Chipotle Mexican Grill, where, among other things, the ambiguity of the word “skosh” has been a foe for as long as anyone can remember. (“Just a skosh of sour cream, please!) Multilingual Connections provides translation, transcription and multimedia localization in 75 different languages, provided by a team of 25 specialists. Jill talks about the differences between translating qualitative and quantitative surveys, managing remote employees, and Turkish coffee and baklava! Rapidfire Session: Fave podcast: Today Explained and The Daily Fave app: Google Keep Fave book: Tra

A fortnight ago, Insights Association’s Corporate Research Conference (CRC) in Orlando brought together the best and brightest market research specialists from around the world. At this premier event, Momma Bird Priscilla McKinney, along with fellow podcasters Jamin Brazil (Happy Market Research Podcast), Sima Vasa (Data Gurus Podcast), and David Paull (Engagious & Audible Insights Podcasts) hosted a one-day Insights Leadership Symposium. This is where you're all... "Four podcasters hosting an event?! That should have a catchy title!" Right you are. Something like “Podcastic Four?” Or how about “The Four Horsemen of the A-podcast-lypse?!” Great, we have that settled now.  In this episode, Priscilla and Ashley LeBlanc get the straight scoop from fellow event speakers including: Adrian Amrine - Lead Qualitative Researcher at Grubhub Andy Storch - Talent Development Consultant, host of Talent Development Hotseat Podcast and The Andy Storch Show Jennifer Reece - Global technology marketing expert at Microsoft Kat

Running a business is hard. Running four businesses is quadruple-y hard. In the olden days, people who ran four businesses were just tired and grouchy all the time, but with the advent of mechanized looms and subsequently the internet, things have changed. In this episode, Momma Bird Priscilla McKinney dishes on the top 3 technological advancements that allow her to continue being a chill individual, whilst juggling a host of businesses and employees (not literal employee juggling, btw.) Those three golden geese are: Trello - A project management system to end all project management systems. Little Bird has been a big Trello enthusiast since the beginning, and with the development of our SOAR System, we created a proprietary Trello template to wrangle a plethora of tasks that would otherwise be unmanageable. Lastpass - A password vault and generator that will literally free up brain space. Need more brainspace? Yeah you do! Stop lugging all those passwords around in your noggin so you can get more stuff d

For those who attended Insights Marketing Day in Denver, this podcast serves as a keepsake of the lessons learned and the good times shared. May we remember forever! For those who couldn’t make it, this podcast will allow you to share in the magic vicariously. Oh, and for those about to rock…we salute you! Listen in as special guests Jamin Brazil, host of Happy Market Research Podcast, and Brian Peterson, Digital Marketing Director at EMI Research Solutions hit the floor at Insights Marketing Day, talking to speakers about their presentations, and talking to attendees about their top takeaways! Check this guest list! Hannibal Brooks - Olson Zaltman Matt Gershner - Greenbook Patricia Houston - MMR Live Justin Conley - Carter JMRN Debbie Howard - Carter JMRN Rebecca Brooks - Alter Agents Dana Marion - KS&R Abby Ramirez - Focusvision Tyler Johnson - L&E Research Joseph Wiley - Precision Sample Molly Strawn - Pure Spectrum Kyle Burnham - Intengo Andy Crestodina - Orbit Media  Insights Marketing Day is brought to

In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney talks with EMI Research Solutions President, and Intellicast Podcast host Adam Jolley about how freaking much they have in common. Separated at birth? You decide. Here’s what we know: They’re both selling presidents. They both work in the market research field. They both go to conferences galore, and value making connections over making pouncy-sales. They’re both podcast hosts. They both have blue hair. Ok, that last one isn’t true at all, but the rest are! Priscilla and Adam discuss different methods of sales, the importance of continued personal growth and mentorship, how to keep podcasts fun, and Adam’s great love of sports (separated-at-birth hypothesis now debunked!!)  Adam’s fave podcast:  How Did This Get Made Watch What Crappens Adam's fave app:  Calm Adam's fave books: Radical Candor by Kim Scott Gmorning, Gnight! Little Pep Talks for Me & You by Lin Manuel Miranda Adam's fave blogs:  Shea Serrano’s contributions to The

Fresh off the heels of Insights Marketing Day in Denver, Priscilla McKinney checks in from the road to share her top 3 tips for a successful conference season, in a fun and informative micro-episode! Can we be real for a second? Conference fatigue is a real thing, and it’s a beast. Momma Bird’s three easy tips can help you maximize your learning, connection-making, and enjoyment at any conference you’re planning to attend.  Did you miss Insights Marketing Day in Denver? No worries! You can get caught up at Insights Marketing Day Europe on January 30, 2020, or back in the U.S. for the Chicago event next fall.  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney talks with Jackie Rousseau-Anderson about analytics, self-promotion, being a champion of other women, and business growth. Jackie is a Strategic Advisor and Growth Strategist with ScaleHouse, working alongside Ponderings from the Perch friend and alumni Kristin Luck.  Jackie’s impact and work on social media and customer satisfaction won her a 2013 ARF Great Minds Award. Her understanding of social media and specialization in millennial connections has been cited in the New York Times and the Wall Street Journal. Jackie’s work with Scalehouse focuses on administrative leadership, helping companies restructure and refocus their goals with a customer oriented mission. Prior to ScaleHouse, Jackie was Director of Product Development for Social Media and Text Analytics at J.D. Power and Associates. She has focused her efforts on helping companies maximize the value of social media in their relationships with their customers. This epis

At any point between 2004 and 2014ish, if Apple had announced that it was doing away with iTunes, music consumers and tech-heads around the world would have dejectedly tossed down their 2nd gen. 4 gig capacity blue ipod minis and shouted, “But my music!” Recently, however, when Apple casually mentioned that they were killing the service (in name, at least), it was sort of met with a worldwide “Ok, whatever.” In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney met with Jeffrey Hayzlett to discuss - at least partially - if there will be any discernible impact for podcasters and podcast listeners during the separation and renaming of Apple’s various media services. Spoiler: it’s unlikely. Jeffrey Hayzlett is the Chairman of C-Suite Network, host of The HERO Factor Podcast on C-Suite Radio, a primetime television host and a bestselling author. In addition to the iTunes kerfuffle, he and Priscilla discuss the art of podcasting, good guests, bad guests, and the importance of a network relate

For the sesquicentennial episode of Ponderings from the Perch, Momma Bird Priscilla McKinney and special guest Bob Ferro dig down to the core of talent acquisition in the Market Research field. Ferro is the Managing Director at Trusted Talent, which specializes in executive recruiting for market research and insights professionals. They talk about retention of innovative employees, how the MR industry is being impacted by the gig economy, and the importance of urgency in the hiring process - across the ever-evolving landscape of market research. Bob is a regular attendee of MR conferences, and earlier this year was awarded Little Bird’s quasi-fictional “BEST SHOES” award during the Quirk’s Chicago Event.  Bob says that the combination of shared experience within Trusted Talent, in addition to face-to-face connection through various MMR events helps him better understand the kinds of people his clients are wanting to hire. Trusted Talent has a free tool to help narrow the focus for the hiring process. Che

She shoots, she scores! Listen to Shelly Bouren, Research Manager for the NBA’s Detroit Pistons, as she discusses the overarching connection between building relationships and the research that glues those buyer personas together. In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney and Bouren pass baskets of knowledge back-and-forth, from discussing how to use data and research to better target the market you’re trying to reach, to the non-linear journey of the buyer persona, and to segmenting that information once you have it so you’re not advertising the same content to the same people.Shelly leads research and insights for the Detroit Pistons, supporting data-driven decision making throughout the business organization. Working with ticket sales, corporate sponsorships, operations, marketing and entertainment; and she is passionate about giving fans the best possible experience while maintaining a continuous focus on revenue. Prior to working with the Pistons, she spent several years

In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney discusses the importance of knowing your audience and understanding your Buyer Persona with David Paull, who likes to deliver value to content marketing. Paull has used marketing research technology to focus on political and focus group research, but has morphed those strategies into a real-time scoring system for action sports through his company Dialsmith.David Paull also has a podcast, called Engagious, where he has respectfully interviewed the likes of Ryan Serhant, Kristin Luck, Dr. Lindsay Portnoy, Tom Hoffman, and the well-known entrepreneur, Gary Vaynerchuk, or more notably GaryVee. During this podcast, Priscilla and David also discuss some of the technical concepts of operating a podcast, how to interview properly, and managing time with a busy schedule. Be sure to subscribe to Engagious podcast, or check it out on iTunes? Thanks to our sponsor, MMR Live. Visit mmr.live to learn how to add KEIs to your KPIs - to maximize your

Life is tough and busy, and everyone is looking for a quick fix for problems within their family, business, and overall livelihood. In this episode of Ponderings from the Perch, Priscilla talks with Wendy Yellen, who believes the best solution for managing our lives isn’t a band-aid, rather a deep understanding of our brain through the power of Eidetics. Eidetic Image Therapy is defined as a system of psychotherapy. The method of Eidetic therapy techniques and exercises have been successful in altering everyday behavior and more importantly, in strengthening emotional and physical health. Wendy has introduced thousands of men and women around the world to the evidence-based treatment of Eidetics. This practice, based on Ancient Greek knowledge and 21st century science, enables business people and creatives to unlock their full potential and remove the weight of old, often “unseen” vulnerabilities which have been holding them back. Listen to the whole podcast to hear Priscilla and Wendy talk about this ancient

If you’ve ever noticed how a single person in a bad mood can negatively impact a room full of people, then you understand the importance of presence. In this episode of Ponderings from the Perch, Priscilla McKinney talks with her friend Anese Cavanaugh, author of “Contagious Culture” and new book “Contagious You.” Anese and Priscilla discuss the books as well as Anese’s IEP Method (Intentional Energetic Presence) that can be used to make intentional personal decisions that can have a wide-reaching impact - for which there is a free downloadable presence guide and IEP sheet. In addition to her books, Anese also wrote “The Leader You Will Be,” an illustrated inspirational journey of leadership that began its life as a 1,000 word poem. Priscilla discusses writing, authenticity, and collective culture in this uplifting podcast. Anese’s fave podcast(s) - Beautiful Writers Podcast  The Tim Ferriss Show Fave app - Todoist Fave book(s) - Ignore Everybody by Hugh McLeod, The Book of Joy by Dal