Preneurcast: Entrepreneurship, Business, Internet Marketing And Productivity

Pete talks to Dom about Marketing Nouns vs. Marketing Verbs - two ways to identify prospects and customers and to focus your marketing. By thinking about verbs (actions and states of being) as well as nouns (names), you can target your marketing even more Action Step: Think about the nouns that describe your customers and prospects, then think about the verbs that describe the different states and actions for those nouns, and see if you can focus some of your marketing on those verbs. -= Links =- - PreneurCast Episodes: These previous episodes are talked about in today's show. Go back and listen, if you missed them, over at http://preneurmedia.tv PreneurCast Episode 16 - The 7 Levers of Business - Special PreneurCast Listener Offers from our Sponsors: http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a free trial and a PreneurCast listener 10% discount on their membership fees. http://audibletrial.com/prene

Pete's back, and this week the topic of discussion with Dom is pricing. Increasing your price is one of the 7 Levers of Business, so Pete introduces the concept of "price elasticity" and talks about 6 factors that can help you when putting your prices up. Action Step: Next time you are reviewing Pricing as part of your 7 Levers review, use the 6 points that Pete mentions as a focus, and see if there is an opportunity to use one or more of them to justify a price increase. -= Links =- - PreneurCast Episodes: These previous episodes are talked about in today's show. Go back and listen, if you missed them, over at http://preneurmedia.tv PreneurCast Episode 16 - The 7 Levers of Business - Special PreneurCast Listener Offers from our Sponsors: http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a free trial and a PreneurCast listener 10% discount on their membership fees. http://audibletrial.com/preneurcast - Au

Dom talks to Robyn Logan of International Coach Academy about how Coaching can benefit Entrepreneurs. They discuss how a Coach can help you break through barriers and achieve your goals, and Robyn shares some Power Tools for listeners to try themselves. Action Step: Try out some of Robyn's Power Tools for yourself to identify where you might be holding yourself back, and consider hiring a Coach to help you move forward. -= Links =- - Online http://www.icoachacademy.com - International Coach Academy http://www.coachfederation.org - International Coach Federation - Books The Now Habit - Neil Fiore - Special PreneurCast Listener Offers from our Sponsors: http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a free trial and a PreneurCast listener 10% discount on their membership fees. http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial a

Dom interviews John Davy, someone who has made a living from Networking: getting out there and meeting people and building a circle of contacts to share business opportunities with. John discusses the benefits and shares tips on how you can get started. Action Step: Investigate networking groups, trade shows and conferences in your market where you might meet people and grow your circle of contacts, then attend some and get networking! Tech Tip: Consider having short-run business cards printed specifically for an event -= Links =- - Special PreneurCast Listener Offers from our Sponsors: http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a free trial and a PreneurCast listener 10% discount on their membership fees. http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book. - Online http:

Outsourcing is a popular topic at the moment. This week, Pete and Dom talk about identifying tasks that can be outsourced, both in your own list of responsibilities and those of your staff, to improve effectiveness and profitability in your business. Action Step: Look at your business and identify jobs or tasks that you or your team could outsource. Don't just look at whole projects, but look at the tasks that make up those projects Tech Tip: Investigate software and systems that may help you automate some of your business processes -= Links =- - Special PreneurCast Listener Offers from our Sponsors: http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a 14-day trial and a PreneurCast listener 10% discount on their membership fees. http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a 14-day trial and PreneurCast listener coupon for a free audio book.

It's the end of another year, and time for Pete and Dom to run down the things that they were most impressed with this year. All the usual categories are covered: Books, Software, Hardware, Podcasts, Services, Courses, Blogs, plus some special mentions. Categories: - Books Winner: Trust Me I'm Lying - Ryan Holiday Mentions: 4 Hour Chef - Tim Ferris - Software/App Winner: Evernote - Digital Note-taking App Mentions: MagCast - Digital Publishing Platform for Apple's Newsstand - Hardware Winner: Macbook Air + Elgato Turbo 264 HD - Great portable media production setup - Podcast Winner: Freakonomics - Fascinating insights into world economics Mentions: Mixergy - Course Winner: Dan Kennedy - Over My Shoulder Mentions: Accelerated Learning Techniques - Brian Tracy Also: ProfitHacks! - Service Winner: Xero.com - Online accounting software solution Mentions: IFTTT - Automatically trigger events based on online happenings - Blog/Site Winner: iwillteachyoutoberich.com - Ramit Sethi's site Mentions: tuckermax.me

Inspired by a presentation given by Eugene Ware of Noble Samurai, Pete and Dom discuss Marketing Assets, the things in your business that bring you more traffic, improve your opt-ins and conversions, and affect other aspects of your profitability. Action Step: Look at your business and identify your marketing assets. Understand how they are working for you, and how you can improve or add to them Tech Tip: If you are collecting emails for a mailing list, try to segment them into those that have bought from you and those that haven't -= Links =- - Special PreneurCast Listener Offers from our Sponsors: http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a 14-day trial and a PreneurCast listener 10% discount on their membership fees. http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a 14-day trial and PreneurCast listener coupon for a free audio book.

Pete and Dom discuss branding, and Pete explains why branding and brand awareness should a by-product of the content or service you provide, rather than the focus of your marketing efforts, and that you should market your content or service not your brand. Action Step: Look at your current marketing, and make sure that the focus is a call to action regarding your products or services, and that you talk about the benefits of your products or services as a reason to take action -= Links =- - Special PreneurCast Listener Offers from our Sponsors: http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a 14-day trial and a PreneurCast listener 10% discount on their membership fees. http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a 14-day trial and PreneurCast listener coupon for a free audio book. - PreneurCast Episodes: These previous episodes are talke

Pete and Dom discuss the Marketers Filter, a way of evaluating your use of various marketing channels which will help you get the most from them. Pete uses Cialdini's Influence factors and The Marketing Symphony as example frameworks to check against. Action Step: Check if you are using tools like Twitter or Online Video effectively against the Marketing Symphony or Cialdini's Influence Factors Tech Tip: If you are using online video, be sure to include your web address! -= Links =- - Special PreneurCast Listener Offers from our Sponsors: http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a 14-day trial and a PreneurCast listener 10% discount on their membership fees. http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a 14-day trial and PreneurCast listener coupon for a free audio book. - PreneurCast Episodes: These previous episodes are talked ab

In their 40th episode, Pete talks to Dom about getting publicity and promoting your business in the "real world media" using Press Releases. Pete talks about his blueprint for writing press releases, and gives some tips for ways to make them stand out. Take Away: Press Releases are easy to write and can get you a lot of free publicity locally, nationally and internationally. Action Step: Sign up for HARO (Help A Reporter Out) at http://helpareporter.com (or one of the other services mentioned in the notes. Tech Tip: If you are sending out Press Releases yourself, consider sending them via fax machine, as faxes are unusual and it will make your message stand out. -= Links =- - Special PreneurCast Listener Offers from our Sonsors: http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a 14-day trial and a PreneurCast listener 10% discount on their membership fees. http://audibletrial.com/preneurcast - Audible has

This week, Pete and Dom talk to Steve Cunningham from ReadItForMe, and they find out how Steve goes about reading all the books inside ReadItForMe and how how takes notes and turns them into the reviews inside the service. Take Away: Before reading any book, decide what you want to get out of it, and get an overview of the book before you start reading properly Action Step: Visit http://ReadItFor.Me/preneurcast and sign up for your free trial to take advantage of our special listener offer Tech Tip: If you are reading on a Kindle-based product, you can highlight sections and add notes for later reference. You can share these notes and you can subscribe to other people's notes. -= Links =- - Special PreneurCast Listener Offer: http://ReadItFor.Me/preneurcast - Visit this special link for a PreneurCast listener offer at ReadItForMe - Books: This week, as we're all about the ReadItForMe service, there are no links, just a recommendation that you check out these books inside ReadItForMe Breakthrough Rapid

This week, Pete and Dom go back in time and re-live Pete's first big business success - the time he sold the Melbourne Cricket Ground for $500! It's a great process to study, as it covers lots of topics they've talked about before, all in one project. Take Away: Look for the opportunity (as Pete did) and take action Action Step: Swipe and deploy Pete's process, or anyone else's by steeping through their sales funnels Bonus Action Step: Get your free copy of Pete's audio book from http://preneurmarketing.com Tech Tip: When signing up to mailing lists, use the youremail+swipe@gmail.com trick -= Links =- - PreneurCast Episodes: These previous episodes are talked about in today's show. Go back and listen, if you missed them, over at http://preneurmedia.tv PreneurCast Episode 27 - Product Launches PreneurCast Episode 37 - The Preneur Hierarchy - Online Resources: http://owntheg.com.au/ Pete's MCG Sales Site, built for the last launch http://preneurmarketing.com - Pete's site, where you can sign up and r

Following on from the Checklists and Frameworks Episode, Pete talks to Dom about one of his original frameworks, the Preneur Hierarchy, that guides the most productive use of your marketing efforts by identifying the different segments of any market Action Step: Have a look at the Preneur Hierarchy diagram on http://www.preneurmedia.tv, and draw out your own version. Write out all of your current marketing activities, then put them into the Preneur Hierarchy to see if you are getting the most leverage for your efforts, or if there are opportunities to improve. Bonus Action Step: Go back and listen to Episode 35 to find out how you can enter our competition and win some of Pete and Dom's favourite things from 2011 Tech Tip: Use an email autoresponder (like Aweber or MailChimp) to communicate with your existing customers -= Links =- - Online Resources: http://www.scottbywater.com - Scott Bywater's site http://JustReadItFor.me - Awesome service that publishes detailed business book reviews http://www.pre

In the first episode of 2012, Pete and Dom discuss the power of using Checklists and Frameworks in your business, and how you can use high-tech or low-tech solutions to make them work for you, whatever your business Action Step: Identify a process in your business that could benefit from a checklist or framework and write out that checklist Bonus Action Step: Go back listen to Episode 35 to find out how you can enter our competition and win some of our favourite things from 2011 Tech Tip: Use a simple tool like Powerpoint or Keynote to make your checklist look more interesting then either print it out or use the Export as Picture option to save it as an image that you can use as a desktop wallpaper image so that it's always available -= Links =- - Books: The Checklist Manifesto - Atul Gawande [Buy on Amazon] Pitch Anything - Oren Klaff [Buy on Amazon.com] Moonwalking with Einstein - Joshua Foer [Buy on Amazon] -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

In the last show of the year, Pete and Dom give something back to you, the listeners with a competition to win some of their favourite things from previous shows, and there are a few announcements about what's coming in 2012. Listen in to find out more. -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com

It's the end of the year (almost) and in this episode Pete and Dom discuss their 2011 Awards. Categories include: Books, Software, Hardware, Podcasts, Training Courses, Services and Blogs. -= Links =- - Books: Built to Sell - John Warillow Pitch Anything - Oren Klaff - Software/App Dropbox Evernote Zite (iPad) - Hardware Doxie Scanner EyeFi Card iPad Livescribe Smartpen - Podcast I Love Marketing Mac Power Users - Course Dan Kennedy's Influential Writing Immediate Edge (there's a $1 trial right now!!) - Service http://www.shoeboxed.com/ http://JustReadItFor.me - Blog/Site http://www.noise.re/ http://www.macsparky.com/ http://www.fourhourworkweek.com/blog/ http://sethgodin.typepad.com/ http://www.marco.org/ - Documentary Comedian - Jerry Seinfeld -=- For more information about Pete and Dom, visit us online at www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com

This week Pete and Dom discuss the top 5 books they would recommend to someone who was getting started in business. -= Links =- - Pete's Top 5 Business Books for Beginners: Influence - Robert Cialdini The Art of the Start - Guy Kawasaki (Based on Rules for Revolutionaries) The Little Red Book of Selling - Jeffrey Gittomer Guerilla Marketing - Jay Conrad Levinson How to Turn Your Million Dollar Idea into Reality - Pete Williams (get this for free at http://preneurmarketing.com) - Pete's Honourable Mentions My Life in Advertising/Scientific Advertising - Claude Hopkins Business Model Generation - Alexander Osterwalder - Dom's Top 5 Business Books for Beginners: The E-Myth - Michael E Gerber Rework - Jason Fried Built to Sell - John Warillow Why We Buy - Paco Underhill Pitch Anything - Oren Klaff - Dom's Honourable Mentions Flinch - Julien Smith - Online Resources: http://JustReadItFor.me - Awesome service that publishes detailed business book reviews http://audible.com - Audio Book subscri

Pete's back from his Ironman race and, while he recovers, this week Dom takes the lead to talk about the idea of Minimum Viable Product and, more importantly, the JFDI methodology. -= Links =- - Books: The Lean Startup - Eric Reis 4 Hour Work Week - Tim Ferriss 4 Hour Body - Tim Ferriss Go For No - Andrea Waltz and Richard Fenton - Online Resources: http://www.preneurmarketing.com/challenge - The Challenge - Free Internet Marketing Training http://preneurmedia.tv/hostgator - Get your domains set up with hosting and get a site put on them http://www.noblesamurai.com/blog/ - Pete and Dave's free Outsourcing training is available on the Noble Samurai Blog (including Pete's Content Leverage Workflow) -=- For more information about Pete and Dom, visit us online at www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com

It's finally time for Pete's Ironman Triathlon race this week. But before he undertakes that challenge he talks to Dom about Zero Based Thinking, and how it can help in many different areas of business and life in general. -= Links =- - Online Resources: http://7levers.com/ - Register your interest for the next 7 Levers Mastermind Group http://www.7LeversCalculator.com - Don't forget the awesome online tool to help you see the effect of improving your figures for each of the 7 Levers of Business. Created by Preneurcast listener Lee Turner (@leeturner) http://flippa.com - Flippa - the Web Site buying and Selling Marketplace http://preneurmedia.tv/hostgator - Get your domains set up with hosting and get a site put on them http://preneurmedia.tv/dominiche - Ed Dale's latest course on Buying and Selling Web Sites http://www.noblesamurai.com/blog/ - Pete and Dave's free Outsourcing training is available on the Noble Samurai Blog -=- For more information about Pete and Dom, visit us online at www.preneurm

This week, Pete and Dom delve into the world of note taking and discuss the merits of Evernote as a place to file your reference materials, among other cool tricks and tools for capturing information. -= Links =- - Books Mentioned: Getting Things Done - David Allen MindHacker - Ron Hale-Evans, Marty Hale-Evans Pragmatic Thinking and Learning - Andy Hunt - Other Links: noise.re/duction - Pete's Weekly newsletter of cool stuff Evernote.com - Store everything online IFTTT.com - IF This Then That service