Amazing Fba

A lot of businesses obssess about marketing their product or service. A few survey their customers incessantly to find out what they think. But if your product or service is obviously broken, you need to stop doing that and do this instead!

As an e-commerce brand owner, scaling your business with minimal capital investment can be challenging. One effective strategy is to buy a business with growth potential. This article will guide you through the essential steps and considerations for making a successful acquisition. Time Stamp [01:03] - Overview Of Business Buying Process[01:48] - Recap Of Previous Steps[02:28] - Importance Of Filtering Criteria[03:19] - Four Basic Areas For Growth Opportunities[03:37] - Complementary Strengths In Business[03:55] - Complementary Weaknesses[04:43] - Example Of Adding Value[05:25] - Evaluating Self As A Hire[05:55] - Avoiding Overcomplication In Analysis[06:25] - Synergies With Existing Businesses[06:47] - Potential For Cross-Selling And Efficiencies[07:12] - Examples Of Operational Efficiencies[07:29] - Scalability And Expansion Potential[07:46] - Recap Of Filtering Criteria[08:08] - Balancing Perfectionism And Progress[08:26] - Next Step: Meeting The Seller[08:43] - Offer For Assistance In Decision-Makin

In a previous podcast, we outlined the initial steps of finding potential businesses to acquire: deciding on your ideal business, defining your buying criteria, researching revenue potential, and exploring acquisition channels. Now, it’s time to dive deeper into the crucial phase of due diligence. Filtering through potential acquisitions is essential to avoid wasting time and resources. This stage requires a swift yet meticulous approach. Remember, you're forming initial impressions and hypotheses. Detailed analysis comes later. For now, focus on identifying promising candidates that align with your goals. Time Stamp[00:58] - Overview Of Business Buying Process[01:19] - Importance Of Previous Steps[02:01] - Defining Financial Criteria[02:39] - Finding Deals And Deal Flow[03:25] - Need For Quick And Simple Filtering[04:41] - Deciding On Meeting Sellers[05:22] - Filtering Ratios And Mindset[06:15] - Main Areas For Filtering Businesses[07:04] - Revenue Considerations[08:24] - Investment Capacity Alignment[

While traditional methods offer a starting point, the real magic lies in off-market deals. Businesses not actively listed for sale can be ripe opportunities for e-commerce entrepreneurs seeking to scale with minimal capital. These "hidden gems" often come with motivated sellers ready to negotiate and potentially offer lower asking prices. Here's how you can tap into this valuable off-market space:Time Stamp [00:00] - Introduction And Mastermind Promotion[00:58] - Recap Of Previous Steps In Business Buying Process[02:07] - Introducing Off Market Deals[02:44] - Leveraging Professional And Personal Networks[03:32] - Using LinkedIn For Business Acquisition[04:50] - Cold Emailing Strategies[06:07] - Attending Industry Events[07:13] - Effectiveness Of Personal Letters[08:32] - Comparing Self-Directed And Broker-Assisted Approaches[09:59] - Advantages Of Off Market Deals[11:05] - Importance Of Structured Approach In Deal Origination[12:15] - Balancing Fair Pricing And Value In Acquisitions[13:37] - Investing In D

So, you've built a successful e-commerce brand! Congratulations! Now, you're looking to take your business to the next level. But scaling an existing business can be expensive and time-consuming. Here's an alternative approach: acquiring another business. This guide will equip you, the savvy e-commerce entrepreneur, with the knowledge and strategies needed to find and buy a hidden gem – a business primed for growth, potentially in your niche or complementary to your existing brand. By focusing on acquisitions, you can leverage existing customers, infrastructure, and product lines to accelerate your growth trajectory. But here's the key: This isn't just about buying a business. It's about having a strategic plan to buy, grow, and ultimately sell the business for a handsome profit. This plan, along with a clear understanding of what you're looking for, is crucial before you embark on your acquisition journey. Don't jump in blindly! Browsing broker listings can be informative, but before you start actively

Having a clear vision of your ideal small business acquisition target is crucial for success. We've explored the general principles, now let's delve deeper into defining your specific target profile. Time Stamps [00:00] - Introduction And Mastermind Promotion[00:54] - Overview Of Buying An Ecommerce Business[01:31] - Defining Business Size By Revenue[02:28] - Specifying Business Criteria[03:05] - Considering Your Role As Owner[04:23] - Work-Life Balance And Location Considerations[05:50] - Assessing Personal Skills And Experience[07:38] - Matching Skills With Business Needs[08:46] - Example Of Acquisition Target Specification[09:44] - Sector And Location Preferences[11:05] - Revenue And Business Age Requirements[12:22] - Profit Margin Expectations[13:24] - Preferred Product Categories[14:41] - Owner Managed Vs Management Team[15:34] - Personal Wishes And Work-Life Balance[16:33] - Personal Skills And Strengths[17:38] - Considerations For Business Acquisition Timeline[18:39] - Long-Term Project Overview[

Ecommerce Entrepreneurs: Scale Your Brand by Buying Another! Have you ever dreamt of taking your e-commerce brand to the next level, but the thought of raising capital or developing a new product line seems daunting? You're not alone. Many successful entrepreneurs leverage a powerful strategy: acquiring existing e-commerce businesses. Time Stamp [00:00] - Introduction To Personal Wealth Plan In Buying E-commerce Businesses[00:57] - Overview Of 10-step Process For Buying E-commerce Businesses[01:39] - Explanation Of Step Two: Defining What You're Looking For[02:20] - Importance Of Math In Buying A Business[02:54] - Introduction To Presentation On Personal Wealth Plan[03:14] - Explanation Of Buy, Grow, And Exit Strategy[03:51] - Three Key Numbers For Personal Exit Plan[04:22] - Importance Of Defining Exit Value[05:09] - Example Of Exit Value And Multiple Calculation[06:24] - Introduction To Growth Stage Calculations[07:11] - Explanation Of Margin Expansion Concept[07:49] - Summary Of Growth Numbers And

There's an old Somerset saying "You can't there from here." Entertaining - but not helpful. Sounds like a bad joke - and it is - but it's actually something we all say to ourselves at times. In this humorous Mindset Moment, Michael explores whether in fact you might have this mentality blocking you too.

Buying Your Own E-commerce Business: The First Steps Starting or acquiring a business can be one of the most transformative decisions you'll ever make. It promises the allure of independence, potential financial rewards, and the satisfaction of creating something impactful. However, diving into the world of business ownership isn't a step to be taken lightly. The first part of our podcast series, "How to Buy Your Own E-commerce Business," focuses on the foundational step: deciding whether this path is right for you. 1. Should You Buy a Business? Before anything else, it's crucial to determine if buying a business aligns with your personal and professional goals. Owning a business requires a blend of entrepreneurial spirit, resilience, and strategic thinking. Reflect on your motivations. Are you driven by the desire to be your own boss, or are you looking for a new challenge? Understanding your "why" can help clarify whether this journey is suitable for you. 2. Should You Buy an E-commerce Business

Imagine launching your amazon product launch that's brand new and achieving explosive sales within a short timeframe. Sounds like a dream, right? But what if we told you there's a strategy that can help you achieve this – and it doesn't involve a hefty advertising budget? This guide delves into a proven influencer marketing strategy specifically designed to create pre-launch buzz and propel your Amazon product launch to new heights. We'll explore how to leverage the power of influencers not just at launch, but in the crucial months leading up to it. By building anticipation and fostering a sense of community, you can ensure your product hits the ground running and achieves significant sales velocity. Time Stamp [00:00] - Introduction to the 10K Collective Mastermind[00:49] - Welcome to the podcast for Amazon sellers[01:13] - Focus on using influencers for product launches[01:22] - Applying influencer strategy to new product launches[01:52] - Building relationships with influencers before product laun

Influencer marketing is when you Imagine taking your brand new e-commerce store from zero to $30,000 in monthly sales within eight weeks. And achieving this feat without spending a dime on ads or content creation? Sounds like a dream, right? Well, for Tomer Hen, co-founder of Switch Supplements, this dream became a reality – all thanks to the power of influencer marketing. In this guide, we'll delve into Tomer's proven strategies to help you leverage influencer marketing and scale your e-commerce brand without breaking the bank. We'll explore the key differences between influencers and affiliates, understand why upfront payments might not be the best approach, and discover how to build authentic relationships with creators who can truly champion your brand. Time Stamp [00:00] - Introduction to influencer marketing without ads[01:34] - Defining influencers and affiliates[02:55] - Example of successful influencer marketing campaign[04:21] - Advantages of influencer marketing over paid ads[05:55] - Impo

Your Amazon business -that is to say, an e-commerce business based on Amazon as the main sales channel- is a sellable business. That’s the good news. The bad news is that the way you think of your business -and structure your profit and loss- may be deluding you into thinking it’s worth more than it is. Listen to today’s podcast for a reality check on small business valuation!

Are you an e-commerce brand owner looking to scale your business with minimal capital? Buying an e-commerce business might be the solution you're searching for. This guide will walk you through the essential steps to determine if purchasing an existing e-commerce business is the right move for you. From assessing your goals to evaluating potential businesses, we’ve got you covered. Time Stamp [00:00] - Introduction to Michael Veazey and 10K Collective Mastermind[00:43] - Start of mini-series on buying an e-commerce business[01:01] - Importance of deciding if buying a business is right for you[01:28] - Simplifying the decision-making process[01:50] - Personal excitement about buying a business[02:27] - Importance of negotiation and financial analysis skills[03:05] - Assessing personal interests in business processes[03:41] - Evaluating if the idea of buying a business excites you[04:35] - Assessing readiness: money, time, and mental energy[05:12] - Suggested business valuation range for buyers[05:46] - T

Building your e-commerce brand from the ground up is a rewarding experience. However, the road to explosive growth can feel long and winding. Expanding your product line demands significant capital. Reaching new audiences often requires substantial marketing investments. Time Stamp [00:00:54] Introduction and promotion of 10K Collective Mastermind[00:01:33] Overview of the episode and recap of previous episode[00:02:12] Steps 1-2: Decide and Define[00:02:54] Step 3: Finding deals[00:03:14] Step 4: Filter potential deals[00:04:02] Step 5: Meet the seller[00:05:19] Step 6: Analyze the business[00:05:52] Step 7: Offer and negotiate[00:06:10] Step 8: Finance the purchase[00:07:34] Step 9: Conduct due diligence[00:08:31] Step 10: Close the deal and plan next steps[00:09:45] Recap of the 10 steps and offer of assistance[00:11:55] Closing remarks and promotion of 10K Collective Uber Mastermind What if there was a way to achieve exponential growth with minimal capital outlay? Enter the exciting world of acqu

Have you poured your heart and soul into building your e-commerce brand, but feel the pressure to scale without breaking the bank? Starting a new venture from scratch can be exhilarating, but it's also a risky and time-consuming process. Fortunately, there's another path to achieve your growth goals – acquiring an existing e-commerce business. This approach offers a wealth of advantages, allowing you to leverage a proven model, established customer base, and existing revenue streams, all without the typical startup struggles. Let's delve into the top 10 reasons why acquiring a profitable e-commerce business might be the perfect strategy for scaling your brand efficiently. [00:29] - Promotion for 10K Collective Mastermind[00:52] - Reasons to buy an e-commerce business[01:27] - Buying an established profitable business[02:12] - E-commerce is scalable[02:54] - Low overhead costs in e-commerce[03:34] - Access to existing infrastructure[04:12] - E-commerce growth potential in the U.S.[05:39] - Potential for

In the cutthroat world of e-commerce, maximizing customer engagement is paramount. Yet, with a plethora of marketing channels available, choosing the right one can be daunting. This guide delves into the powerhouses of email and SMS marketing, specifically for Amazon sellers on a budget, helping you decide which weapon best suits your brand's arsenal. [00:00:00] - You Can Set Up Future Sends for Most Impact[00:00:26] - Introducing the 10K Collective Uber Mastermind[00:00:49] - Discussing Email Marketing Segmentation and Flows[00:01:22] - Importance of Email Marketing for Sales[00:02:18] - Dos and Don'ts for Email Design and Content[00:04:20] - Best Times to Send Email Campaigns[00:05:20] - Weekday vs Weekend Email Sending[00:06:39] - Using SMS Marketing in Addition to Email[00:09:00] - Revenue Impact of SMS Marketing Campaigns[00:10:30] - SMS Marketing Cost Considerations[00:11:36] - Shelf Life of SMS Numbers for Marketing[00:13:35] - Re-Engaging Neglected Email Lists[00:15:16] - Setting Up Email and SMS M

E-commerce success on Amazon is fantastic, but it's like renting a storefront. You don't own the customer data, limiting your ability to build brand loyalty and scale beyond the platform. This is where email marketing shines. In this guide, we'll equip you, the savvy Amazon seller, to build a thriving email list and unlock explosive growth for your brand – all with minimal capital. [00:01:19] - Discussing Email Marketing with Expert Nikita[00:02:07] - Email Marketing Relevance for Amazon Sellers[00:03:11] - Getting Customer Data from Amazon Orders[00:04:22] - Using Landing Pages for Email List Building[00:05:09] - Avoiding Amazon's Buy Box Suppression[00:06:07] - Offering Mysterious Discounts for Email Opt-Ins[00:07:21] - Effective Opt-In Rates for Email Capture[00:09:08] - Email Marketing vs List Building Strategies[00:10:01] - Setting Up Website Pop-Ups for Email Capture[00:11:15] - Welcome Email Flow for New Subscribers[00:12:16] - Using Quizzes for Email Capture and Segmentation[00:13:35] - Importance

Online marketing gurus - who should you believe? Hey folks, time for some real talk today. I want to talk about internet marketing gurus. What does that mean? And should you believe what you hear on the internet or from a course or from any internet marketing or business coach? Stay tuned. Hey folks, Michael Veazey from Amazing FBA here. Are online marketing gurus the same as business consultants? Guess what? I'm Michael from Amazing FBA. That means I'm here to give you advice or thoughts or information about internet marketing, particularly selling on Amazon. And that is an interesting one because it brings up this concept of a guru. I get accused of being a guru occasionally by people and I feel if it's an accusation rather than something helpful. A guru passes on "Divine wisdom" My understanding of the word guru is it comes from the Hindu tradition and like other religious traditions there's a tradition of received wisdom that a person who becomes holy enough through meditation, prayer and o

Ecommerce brands face a constant challenge: maximizing return on investment (ROI) for their advertising spend. In 2023-2024, while social, search, and display advertising witnessed impressive returns, the current trend reveals a worrying decline. The knee-jerk reaction might be to throw more money at the problem, but that's a recipe for wasted resources. The key lies in optimizing your approach. This guide dives deep into common mistakes e-commerce brands make and equips you with actionable strategies to improve your ad ROI, even with limited capital. [00:00] - The Importance of Nurturing Existing Customers[01:02] - Introduction to E-Commerce Marketing Issues[01:44] - Overuse of AI and Need for Re-evaluation[03:10] - Lack of Customer Retention Strategies[03:54] - Bad Habits Growing in Good Times[05:11] - Relying on Amazon Data vs. Other Sources[06:08] - Oversaturation on Meta/Facebook Advertising[07:20] - Lack of Holistic Media Mix Approach[07:58] - The Concept of a 'Richer Message'[09:31] - Explaining

Jennifer Sutton, CEO of Bright Marketing, a results-oriented agency for growth-stage companies, knows the challenges e-commerce brands face. With 30 years of experience in agency marketing, creative development, and consumer insights, Jennifer has witnessed the evolution of media consumption – but the core principles of marketing haven't changed. [00:00] - Lack of Thinking in Business[00:50] - Introduction to Jennifer Sutton[01:32] - Jennifer's Background and Bright Marketing[02:21] - What is a Full Service Ad Agency?[03:55] - Lack of Thinking in Marketing[05:17] - The Role of Ad Agencies[06:18] - Smaller Businesses Bringing Marketing In-House[07:56] - No Formula for Media Buying[09:07] - Lack of Data-Driven Decision Making[09:29] - Defining Media Planning and Buying[11:18] - Understanding Media Buckets and Data[12:29] - Summarizing Brand, Marketing, and Media[13:31] - Clients Thinking They Have an Advertising Problem[15:43] - Selling Benefits Over Features"[17:19] - Defining Your Core Message and Value Pr