Weekly Bs: Relationship-centered Chiropractic Marketing

The “Ring Dinger” adjustment made popular by Dr. Gregory Johnson is controversial in the chiropractic world. I’ve heard some chiropractors say they love it. I’ve heard a lot more say they don’t. In this episode, I thought I would take a look at the Ring Dinger and try to dissect what all the controversy is about. I made a quick list of potential grips, as well as a list of things Dr. Johnson does well. I also let you know if I would ever like to get a Ring Dinger adjustment. Let’s get into it.

Chiropractors aren’t the only ones who make mistakes when it comes to advertising. Turns out, people who marketing to chiropractors aren’t always bringing their A-game either. In this episode, I take a look at 4 different ads and landing pages targeting chiropractors. I show you the biggest mistake from each ad campaign. Hopefully, learning from the mistakes of others will help you get better at marketing your chiropractic practice. Let’s get into it.

I wasn’t a chiropractor in the Mercedes ’80s, but it seems like it would have been a great time to start a practice. Insurance coverage, no-deductibles, high visit numbers, paid in full bills…wow…what a big opportunity. It got me thinking…what big opportunities do chiropractors have now? In this episode, I talk about the current state of SEO for chiropractors and why it’s the biggest chiropractic marketing opportunity right now. I also discuss why this opportunity won’t be around forever, just like the Mercedes ’80s. Let’s get into it.

One of the things we know is that great chiropractic marketing will attract the right patients and repel the wrong ones. But great chiropractic marketing will also affirm to your current and future patients that they choose the right chiropractor by choosing you. In this episode, I talk about the importance of consistency in your chiropractic practice. I talk about how an inconsistent message will scare away potential patients and upset current ones. Let’s get into it.

Chiropractors understand the importance of patient retention. It’s important for the patient to follow through with care to get the best results from their care. It’s important for the chiropractor purely from a small-business standpoint. You can’t grow a business when no one sticks around. In this episode, I talk about a very important part of patient retention. I discuss the big mistake that most chiropractors make, especially when they want to avoid the crazy recommendations prescribed by chiropractic practice management. Let’s get into it.

For MOST chiropractors, social media management is a waste of money. They think paying an outside company to “do their social media” is helping them reach more people. They think it’s helping their retention. They think it’s helping them build authority and a better connection with their community. Most of the time… it is NOT. In this episode, I talk about what chiropractors want from their social media presence. I discuss what chiropractors are hoping to gain from paying for social media management, and why there’s often a disconnect. Let’s get into it.

“Your practice will NOT grow if YOU do not grow.” Most chiropractors went to chiropractic college because they wanted to help people and make a good living. Nothing wrong with that. But the reality of being a chiropractor often is not that simple. Chiropractors are often stuck doing all kinds of things they never really wanted to do. In this episode, I talk about the responsibility of owning a chiropractic practice. I discuss why leadership is so incredibly important for any chiropractor looking to help more people and make more money. Let’s get into it.

I’ve never met a chiropractor who didn’t want to be successful. That would be weird. But just because a chiropractor wants to be successful, that doesn’t mean it will automatically happen. In fact, most chiropractors never have the successful practice that they hoped for when they became a chiropractor. That stinks. In this episode, I talk about 5 things that are necessary for chiropractors to be successful. I also discuss how chiropractors can make better choices when it comes time to spend money to improve themselves or their practice. Let’s get into it.

Most chiropractors practice don’t practice in a town by themselves. In some areas, chiropractors are practically stacked on top of one another. When someone searches for a chiropractor in their area, who will they find? Is it random, or is there a method to the local SEO madness? In this episode, I unpack the mystery of local SEO and reputation management. I lay out a chiropractor’s cheat sheet that will help you dominate the local search in your area if you apply it. Let’s get into it.

So many chiropractors decide to take an associate position right out of school. More often than not, those positions end up being short-lived and frustrating. Why is that? In this episode, I talk about the disconnect between the chiropractor taking associate positions and the chiropractor hiring the associate. I discuss common mistakes made by associate chiropractors and give 4 tips on how to get the most out of your time as a chiropractic associate. Let’s get into it.

Chiropractors have a lot of choices to make. Some of them are simple with little risk. Some of them are difficult with great risk. The better you are at making choices, the more likely you are to succeed. In this episode, I talk about the simple secret to making better choices on a consistent basis. I discuss why so many chiropractors (including myself) have made bad choices in the past. Let’s get into it.

It’s been a while since I’ve talked to a chiropractor who doesn’t have a website…unless they are just getting started. We all know websites are important. So why are so many chiropractic websites terrible? In this episode, I talk about some of the most common chiropractic website mistakes. I share a few examples of chiropractic websites in my area. Let’s get into it.

The word subluxation has been around in the chiropractic profession since the beginning. Some chiropractors LOVE it and can’t imagine a chiropractic world without the word subluxation being at the center. Other chiropractors avoid the word altogether. In this episode, I talk about why chiropractors shouldn’t use the word subluxation. I talk about how using certain words (including that one) can interfere with your ability to help more people. Let’s get into it.

Most chiropractors would like to have more new patients. But most chiropractors have also forgotten what it’s like to be a new patient. How do they find you? How do they pick you? In this episode, I get inside the head of a chiropractic new patient. I talk about the 3 main pathways that new patients take when choosing a chiropractor and what chiropractors should care about the most. Let’s get into it.

Independent contracting is very popular amongst chiropractors, especially new chiropractors. Independent contracting is a pretty simple concept, but somehow chiropractors manage to make it complicated. In this episode, I talk about chiropractic independent contracting. I discuss the simple pros and cons. I also talk about a weird hybrid position that I’ve seen over the last several years, and what chiropractors should do about it. Let’s get into it.

You love chiropractic. That makes sense. You’re a chiropractor. Did you know your patients don’t care about chiropractic? Yeah….it’s true. They couldn’t care less. In this episode, I talk about what patients really care about. I also discuss why it’s important to organize your chiropractic practice if you want to be successful. Let’s get into it.

If you want to run a successful chiropractic practice, you can’t believe a lie. In the last episode, I started talking about the 8 chiropractic lies that so many chiropractors tell themselves and each other. In this episode, I continue that conversation. I talk about how you can’t double your practice without spending money, why content is NOT king, why done right is more important than just done, and how difficulties are a normal part of chiropractic practice. Let’s get into it.

Running a successful chiropractic practice is hard. Running a successful chiropractic practice while believing a lie (or lies)…that’s harder. In this episode, I talk about the 8 lies that chiropractors tell themselves and each other. I discuss the additional stress that comes along with unrealistic expectations, and how believing any of these chiropractic lies will undermine their success. Let’s get into it.

In this episode, I talk about the false hope that chiropractors have concerning the New Year. I discuss what the future (more successful) version of you has that you currently don’t have. I also, share the chiropractic practice test that can help you get your practice on track. Let’s get into it.

In this episode, I try to figure out if being a clinically excellent chiropractor is the secret to success. I discuss the 5 different people who say that clinical excellence is the key to chiropractic success. I also talk about the 3 things that are most essential for successful chiropractors in the coming years. Let’s get into it.