Weekly Bs: Relationship-centered Chiropractic Marketing

In this episode, I talk about print advertising for chiropractors? Is it outdated? Is print advertising worth doing? I discuss the science behind print advertising and give 5 simple tips to help any chiropractor get the most ROI from their print advertisi

In this episode, I share a story about a teacher chewing me out while I was at Logan college of chiropractic. I also discuss why it's important for chiropractors to be able to think through problems and become leaders if they want to be successful. Let’

In this episode, I talk about what real chiropractic patient retention looks like. I talk about why hard-selling chiropractic can hurt your retention. I also discuss two big retention tips that are essential for every chiropractor. Let’s get into it.

In this episode, I talk about what it's like to be an introvert chiropractor. I talk about dealing with the anxiety that introverts face, and a simple tip that will help introverted chiropractors start heading in the right direction. Let’s get into it.

In this episode, I talk more about chiropractic SEO. I discuss how old-school marketing compares to modern chiropractic marketing. I also talk about how getting too cute with your keyword research will hurt most chiropractors. Let’s get into it.

In the last episode, I talked about how most chiropractic websites are just shiny turds, and how chiropractors usually don’t know why they are paying every month for theirs. In this episode, I talk about the truth behind modern local SEO and why the chiropractic website companies don’t want you to know about it. Let’s talk about that.

Most chiropractors pay a monthly fee for their website. They know having a website is important. That’s why they pay for it. But are they getting what they are paying for or is their chiropractic website just a shiny turd? In this episode, I talk about chiropractic website options. I invite chiropractors to really think about their website. Is their chiropractic website worth paying for? Let’s talk about that.

Chiropractors often forget what it’s like to be a patient. Chiropractors often forget what it’s like to have a good boss vs a bad boss. Chiropractors often forget how they like to be approached. In this episode, I talk about the importance of putting yourself in someone else’s shoes. I discuss how the way you think about people can make your marketing more effective and your business less stressful. Enjoy!

A lot of chiropractors (especially new ones) are asking themselves whether they should take insurance or just do cash. I wouldn’t say I’m an expert on either one, but I do have experience with both types of chiropractic practice. In this episode, I talk about some of the pros and cons of cash vs insurance. I discuss a few things that chiropractors should think about when deciding which direction to go for their practice. Enjoy!

Turns out, when I graduated from chiropractic college, I didn’t know everything. Honestly, I never thought I knew everything, but I did think I was better prepared for life than I actually was. In this episode, I talk about 11 things I didn’t know when I became a chiropractor. Unfortunately, I have had to learn a lot of lessons the hard way. Hopefully, other chiropractors can pick up a few valuable nuggets from my mistakes. Enjoy!

In this episode, I ask the question, “Should chiropractors spend money on advertising?” I discuss the different aspects of chiropractic advertising. I also talk about why each chiropractic practice is different, and I reveal the question that every chiropractor should ask before ever spending money on advertising.  Enjoy!

In this episode, I talk about some of the pros and cons of chiropractors having their own podcasts. I also talk about the importance of chiropractors understanding their marketing and what they are hoping to accomplish BEFORE they spend a tone of time/mon

I'm sure you have heard it said that "People don't care how much you know until they know how much you care." It's a cute saying, but it carries a simple message. People want a chiropractor who cares. Let’s talk about that.

I was in an online chiropractic group the other day and someone referred to Google adwords as “essential”. It only took a matter of minutes before people started to disagree and explained what marketing magic works for them. So what really is essential for a chiropractic practice? Do you have to spend money on external marketing? Do you have to have 3-5 staff people and be open 7 days per week? Let’s talk about that. 

Chiropractic is relational by nature, but chiropractic marketing doesn’t always reflect that. One of the most relational forms of marketing out there today is online reviews and reputation management. When done well, you can become known as the chiropractor who listens. When done poorly, you can become known as the chiropractor who doesn’t care. Let’s talk about that. 

Over the last several years, I have had the privilege of working with hundreds of chiropractors. I’d love to say that all of them have gone on to BIGGER and BETTER things, but that would be a lie. Even after working together, some of them have continued to struggle. In this episode, I talk about the two most common reasons why my chiropractic clients have failed and why these issues are a problem for other chiropractors, too. ENJOY! 

Chiropractors who own their own practice constantly have to do things that they were never trained to do. Chiropractic college doesn’t teach you how to run a business. As a result, there is a certain amount of stress that comes with trying to grow a successful practice. In this episode, I talk about the uneasy feeling that comes with being in over your head and what to do about it. I also discuss two common misconceptions about how to decrease your business stress. ENJOY! 

Yes, it’s good to get likes and shares on your social media account. But it’s wrong to assume that just because you get likes and shares that you will automatically get more new patients in your chiropractic practice. For local businesses, quality matters a lot more than quantity. In this episode, I talk about the mistake that chiropractors often make when they are marketing their practice and building a following online. I also discuss the importance of communication and why deep relationships are the foundation of long-term success. ENJOY! 

Most chiropractors only think about getting reviews when it comes to reputation management. Yes, getting reviews is the biggest piece, but having a responsive presence online and marketing your reviews are also part of the reputation management equation. In this episode, I talk about the 4 basic reputation management options available for chiropractors. I talk about pros and cons, discuss price ranges, and let you know which reputation management option I would choose. ENJOY! 

Lately, I’ve been talking more about online reviews. In episode 302 I talked about the importance of responding to online reviews. In this episode, I talk about 3 common myths that chiropractors believe about online reviews. I discuss why negative reviews aren’t all bad, who your response is for, and why having more reviews than your competition isn’t necessarily the most important thing. ENJOY!