Go-to Gal With Jaclyn Mellone

Episode #184. You are probably familiar with the term personal branding, but now it’s time to dig deeper. Phil Pallen is an expert brand strategist who gets to the root of how you show up and what you crave most in your business. Ever thought about personal branding as a way to manifest your business goals? Listen now for loads of inspiration on bringing your vision to life through your ah-mazing personal brand.In This Episode You’ll Learn:How personal branding digs deeper into your true selfWhy you can’t build your brand without knowing your goalsThe must-know tip to avoiding impulse branding mistakesWhy visual branding is the core of your personal brandWhat most entrepreneurs miss when taking personal brand photosFavorite Quotes“Personal branding is not about creating a superficial experience of you. It's going deep, being self-aware and creating an experience online that's consistent with how people experience you in real life.”“It's not actually an identity crisis. It's a friendly remi

Episode #183. When you choose your business model, are you thinking about what works for industry leaders or considering what works best for you? Diane Mayor is here to help you find your superpower and use it to build a business that doesn’t lead to burnout. In this episode, we chat about why so many business owners get stuck following a mentor’s business model or creating offers that just sound good but aren’t the most profitable. If I know one thing, it’s that business isn’t a one-size-fits-all kind of thing. Listen now to uncover the business model that will up your energy and enjoyment all day long!In This Episode You’ll Learn:Diane’s superpower strategy to figuring out where you fit in your businessWhat happens when you’ve copied someone else’s business model How to overcome your ego when an offer seems like a step backwardsDiane’s unique assessment to find your business model flowWhy hiring people just like you may be a big problem Favorite Quotes“The other F word in entrepreneurship is flow. Everythin

Episode #182. As business owners we’re all broadcasters, so why don’t we learn some personal branding secrets from the broadcasting business? Sandy Waters is a co-host of one of the longest-running morning radio show teams and a podcaster herself. She teaches business owners how to use radio techniques to engage their audience and inspire loyal fans. Whether you’re hosting a podcast, creating content, or just showing up for your community on social media, you’ll be able to use these expert tips and tricks to bring more of your personality into your business and connect with your audience on another level.In This Episode You’ll Learn:Radio co-host secrets to bringing more of ‘you’ into your businessHow to be the most memorable tour guide in your area of expertiseThe key to teasing out little parts of your personality that make a huge impactWhy forgetting to show imperfection can actually make you seem unlikableFavorite Quotes“When you don't exaggerate who you are, you almost become generic. What's br

Ready to take on your comfort zone? Something big has been brewing in my mind and I am so excited to share it with you. This has been a recent aha moment of mine and it delivered a major perspective shift.If you’re ready to give up your comfort zone, listen now for actionable new steps that will totally change your perspective. I dare you!In This Episode You’ll Learn:Why the comfort zone isn’t what you think it isHow to shift your thinking from autopilot to crushing those goalsThe signs that your current perspective is keeping you stuckWhat it really means to get outside your comfort zone

Episode #180. In the online marketing space, you likely have seen a lot of people preaching about doubling your rates - and doubling them again.And that sounds good and all, but the question is how. How do we actually do this?There's a lot that goes into raising or doubling your rates. Do you do exactly what you’re doing now and just raise your rates? Can you really charge that much?In this episode, I talk about the mindset that goes into doing just that. Are we shifting our offers? How do we get our mindset in alignment with that? What exactly does it take to implement that strategy of doubling our rates? Listen now!Favorite Quotes:“When it comes to your offer, do you believe that the way that offer is positioned is in alignment with how much you want to charge for it?”“You need to figure out what's going on in your head that's holding you back because it's not just about the strategy.”“The key is your clients trusting you, your process, your offer, how you're going to get them those

Episode # 179. What if you used the numbers behind your marketing efforts to make better business decisions? This is one area that can be challenging for business owners because when we think of marketing, we don’t always think about systems. Natasha Vorompiova is a metrics whisperer who loves to know all the numbers behind marketing and use those to drive decisions! Wish you could systemize and simplify your marketing efforts? Listen now to learn more about optimizing marketing in your business and connecting intuition with numbers to figure out what’s next.In This Episode You’ll Learn:Why looking at the numbers behind marketing can make all the differenceThe key to building a customer journey that converts your audienceHow to systematize marketing so your team is on the same pageWhat numbers you can use to track your Marketing ROI How to connect your intuition with your numbers When to change and optimize your marketing system Favorite Quotes:“I remember giving up on so many amazing ideas because I just cou

Episode # 178. When you’ve got your business going and money coming in, sometimes it’s hard to see the money blocks still holding you back from abundant success. To shine a light on your money personality and its effect on your business, wealth and abundance coach Emily King has joined us today. Emily and I dig into all things money, savings, taxes and more in this episode. Listen in now to reframe the way you think about money in your business!In This Episode You’ll Learn:How to find the hidden money blocks that are holding you backWhat your money personality is and how it affects your successThe key to working with your money archetypeHow to make savings more fun and less about deprivationFun strategies to take dismantle your money blocks Tricks to reframe taxes, unexpected bills and more!Favorite Quotes:“It was taking away the judgment on what I could and couldn't have, and realizing that in spending money and having fun with it, that was actually getting me into an abundant, feel-good energy with mon

Episode #177. It’s time for a PSA on the summer slump, Gals! Tell me, why is a season that’s so full of growth and abundance associated with slow business growth? I’m here to tell you that summer is coming… and it doesn’t have to be bad for your business.I will be the first to raise my hand and say the summer slump was something I believed wholeheartedly for a period of time in my business. Because of that, the slump was a reality in my business for years. Today, I stand behind the fact that it doesn’t have to be that way. Tune in now to find out how to kick your summer slump habits and be abundant this season!In This Episode You’ll Learn:How the idea of a summer slow down trickles down from certain industriesWhat may unintentionally cause you to believe that summers are slowWhy your beliefs about the summer slump lead to the wrong clientsHow to make a conscious decision of what you really want out of summerThe decisions you avoid making that end up leading to a slumpHow to get out of the backseat of your bus

Episode # 176. When everyone is giving away information for free, real value comes in transformation. What would it look like to add this kind of offer into your existing business? Destinee Berman is here to chat all about online education and the trends that will define our industry. Destinee helps business owners scale their life’s work with online courses and schools. Could that be your next move? Listen now to find out what’s happening in the online education space and if it could be your next revenue stream.In This Episode You’ll Learn:Signs you might be ready to add another revenue streamWhat it could look like to start your own online school How the online education industry is changingWhat your audience wants from courses and how that’s changingKeys to balancing low-price offers and high-level programs What the future might look like for rising creators and their communitiesFavorite Quotes“If you hit a point where you’ve maxed out your existing business, you can't take on any more one-on-one clie

Episode #175. How do you grow your brand without losing (or outsourcing) your personality? Scaling and evolving your brand can be a tricky transition, especially when new team members become part of your brand. What can simplify this transition? How do you grow a business that’s based on you but not done by just you? Meg Casebolt and I chat about this business brand evolution and what it looks like in our own businesses in this episode of the Go-to Gal podcast.In This Episode You’ll Learn:What happens when you outgrow your personal brandThe business systems that can help with brand transitionsHow to draw a line between you and your brandGrowing a team that works with your personal brandHow to be consistent with your content as your business evolvesPlus, accountability tips and tricks to get things done!Favorite Quotes“My ideas aren't always the best ideas. They are just mine. Having other people going through their processes took me out of being the center of the conversation and more being in the leader

Episode #174. There is so much opportunity for selling in Instagram DMs, but at the same time, we've all had those really sleazy, spammy sales attempts in our own inboxes. How do we utilize DMs as a sales tool without coming off the wrong way? Victoria Boyd is the queen of this fascinating tactic and she’s here to share her secrets! Listen now to learn how to get your audience to actually welcome you in their DMs and the keys to pivoting a conversation into a sale.In This Episode You’ll Learn:The secret to selling in Instagram DMs without being sleazyTips to getting welcomed into your audience’s DMs  How to get out of the friendzone and into sales on IGThe secret hack to finding ideal customers to DMWhy voice memos can increase your engagement productivityHow to go for the sale in a natural way all in your DMs!Favorite Quotes“I actually believe it's okay to give away your best stuff on Instagram Stories because it's only there for 24 hours. Give it away, help people, make a difference in their

Episode #173. Have you ever heard someone talk about these amazing business opportunities they created simply by making the ask? I’m thrilled to have Beth Nydick share her incredible experiences creating opportunities and totally going for it — because we don’t talk about this kind of thing enough! Beth is a publicity strategist who helps her clients show up authentically and vulnerably for media features their business can leverage for clients, credibility and cash. Listen now to learn Beth’s strategies for creating opportunities and building success from them.In This Episode You’ll Learn:How to show up as yourself in the media when you are constantly evolvingWhat happens when you completely drop your mask and let people inBeth’s story of asking Jay Leno for a job and how you can make a big ask tooHow an interaction on Clubhouse landed Beth an incredible podcast guestThe quick trick to dealing with embarrassment over rejection How to enroll your audience in your mission and get the support you needFavorite Q

Episode #172. Could you be a sensitive striver? For those that feel everything deeply, yet still want to make a positive impact on the world, the term ‘sensitive striver’ might just describe you perfectly. To dive into this fascinating personality profile, I’m chatting with Melody Wilding. Melody has coined the term ‘sensitive striver’ and in this conversation, we talk about what it means to run a business with this personality and what you can do to best manage your energy when the world feels overwhelming.  In This Episode You’ll Learn:What it means to be a ‘sensitive striver’ How to manage your energy when running a businessThe surprising science behind empathyWhy ‘good girl’ conditioning leads to a major mindset trap Melody’s repurposing trick for saving energyHow to cultivate your intuition muscleFavorite Quotes“Your empathy is your greatest strength in your business. But if it's unmanaged or unprotected, there can really quickly become a lack of both internal and external boundaries around it.”“If

Episode #171. Say hello again to Melissa Houston! In our last conversation on the Go-to Gal podcast, we learned how Melissa grew her business through big publicity. Now, it’s time to dig into her expertise as a CPA and learn how managing your finances can actually be fun. Listen now to find out what it takes to really hit your income goals and the simplified financial steps you can take to get there.In This Episode You’ll Learn:How managing your business finances can actually be funWhat a new business model means for your financial plan Why making seven figures doesn’t look like what you’d expectThe hidden costs behind launching and running a programWhy cash flow management can make or break your businessFavorite Quotes“If you could manage your money to make yourself a lot more money, how can that not be fun?  Let's be a little excited because this is about your money.”“I always get people to set a minimum salary for themselves so that they can live and meet their personal finance expectations. In the go

Episode #170. How should we be thinking about social media as algorithms and apps constantly change? Andréa Jones is a social media expert helping passion-led business owners use social media as a tool to grow their business. I could jam about social media with Andréa all day, but instead we got to the nitty-gritty of what you really want to know. How is social media changing? What’s the best way for us to show up? How often does it make sense to talk about the social issues we really care about? Find out all these social media insights and more in this jam-packed episode! In This Episode You’ll Learn: How to show up on social media in a way that fits your businessThe key content piece to understanding engagement Helpful habits to create shareable content every weekWhy you don’t have to stress out about Instagram ReelsHow often you might talk about current events and social issues What Andréa does to set healthy social media boundaries Favorite Quotes"The challenge with social media is that it is so publ

Episode #169. Sarah Masci helps designers and other service providers pivot to a day rate business model just like she did in her career as a web designer. The fun part is, that while Sarah teaches other entrepreneurs how to shift their business model, she’s been shifting her own. In this episode, Sarah and I talk about why you might consider a day rate business model, the challenges of making any business model switch and what to consider as you move forward with a new plan.In This Episode You’ll Learn:Why you should consider a daily rate business model - especially if you’re sick of projects that take months and months to completeHow Sarah settled on pricing for her day rate without promising a deliverableWhat happens as you shift and rebrand your business modelHow your team might change as your business model changes Favorite Quotes“I can't guarantee we're going to get a website done in a day. But I can guarantee you that I'm going to give you my best effort, and I'm going to get as muc

Episode #168. Is your freebie lost among others in a full inbox? Are you still working on a freebie strategy that will actually work? Glenn Allen is here with a ‘Golden Lead Magnet’ strategy to take your freebie from lost to loved. In this episode, we talk about getting traffic and turning that traffic into profit with freebie strategies that work. Listen now and you’ll find out how to put your opt-in on the map of memorable freebies. there.In This Episode You’ll Learn:How to approach building your audience with borrowed trafficThe freebie strategy of aligning content with the topics you’re pitchingWhy you want to open up next level problems for your audienceHow the ‘golden lead magnet’ process will inject engagement into your opt-inThe trick to reworking your current freebies into this show stopping strategyFavorite Quotes“What gets people is you. You’re the personality. That’s your business. Then it makes perfect sense to show that brilliance and get people to see what it's like to learn from you and h

Episode #167. It’s time for a media mindset pep talk to get you in the right state of mind for publicity and visibility. For me, getting to that next level always comes back to this: you can have the right strategy in place, but if your mindset isn’t aligned with that, you’ll miss opportunities right in front of you. In this episode, I’m sharing mindset strategies I’ve used many times. In fact, I’m sharing one of my favorite exercises to bring students through. And this time, we’re doing it with a big focus on visibility and media. Ready to open your eyes to all the big opportunities out there for your business? Listen now! In This Episode You’ll Learn:The sneaky way your goals might be keeping you from even bigger opportunitiesHow to overcome fears of failure and rejection with one simple exerciseMy favorite mindset strategies to get in the right state of mind for successSmall habits to put yourself in a goal-getting mindset  Favorite Quotes“I wouldn’t have seen it as the opportunity it was if I wasn’t alrea

Episode #166.  What are you doing that is outside of your own brand and business? How are you partnering with other brands, publications and news outlets to get your message out there in a bigger way? How are you collaborating with other people who have a similar audience to who you’re talking to that will resonate with your message? Other people's platforms should always be somewhere in your strategy — it’s become a huge part of mine! In this episode, you’ll learn the mindset shifts I’ve made to open myself up to bigger and better publicity opportunities and how you can get started no matter where you’re at! In This Episode You’ll Learn:Why your definition of publicity will spark a big lightbulb momentWhat to do if you feel like you don’t have any ‘sensational stories’ for mediaThey key to thinking about indirect media opportunities How off-topic publicity can actually increase your authority Why media features boost your website if not your businessFavorite Quotes“I'm so grateful for the mentors i

Episode #165. Have you ever met someone who’s stepped into this crazy online business world and landed these amazing opportunities in no time? I have been absolutely blown away by Melissa Houston and all that she’s done with her business and brand in just a year. In this conversation, you’ll learn how Selena Soo and her program, Impacting Millions, sparked a huge publicity transformation in Melissa and the big perspective shifts that helped her get her own column in Forbes. Listen now to find out how to get a big piece of this publicity pie for yourself. In This Episode You’ll Learn:What it took to get Melissa out of her comfort zone and into publicity The perspective shift that will help you get over the rejection of ‘no’How Melissa became a regular contributor for Entrepreneur in just monthsThe simple steps Melissa took to get her own column in ForbesWhy publicity might be the key to keep your business goingFavorite Quotes“You can't change who you are, but you can put that aside for certain things. For