Revenue Marketing Radio With Debbie Qaqish

Join as Liz Sophia, Sr VP Marketing, and Ron Shah, CFO – both of Hodges Mace - discuss the relationship between marketing and finance. This is the new standard for marketing. Liz will share her experiences in working with the finance group as she leads the transformation of marketing from a cost center to a revenue center. You’ll also gain insights from Ron about re-framing the role of marketing in terms of finance and revenue.

Join us as Meagen Eisenberg, CMO of MongoDB discusses what every new CMO should know about Revenue Marketing. As an incredibly successful Revenue Marketer, she became a CMO in 2015 and during this interview she will share both lessons learned and how she broadened her Revenue Marketing scope to include every part of marketing.

Join us as Mitch Diamond, Director of Sales & Marketing with McKesson Business Performance Services, talks about The Role of Marketing Ops in Revenue Marketineg.

Peter Garza is an engineer by training and a Revenue Marketer by choice. He has successfully applied engineering principles to create a thriving and successful Revenue Marketing practice. Enjoy this interview as he discusses quality, sustainability, systematic method and measurement first in engineering terms, and then in Revenue Marketing terms.

Join us as Bill Hamilton, Senior Director, Cloud and Enterprise Group at Microsoft shares his 2-year journey of marketing transformation beginning with an innovative and inspiring grassroots vision and execution plan. Bill will discuss how marketing transformation fits into the larger transformation at Microsoft, how he structured the initiative and provide guidance to all marketers on what this means for career choices.

Join us as Stephanie Meyer, Head of Marketing Operations and Milt Hwang, IT Leader, both of GE Healthcare, share their insights to achieving global marketing transformation in 18 months. The size and scale of the enterprise organization presents unique challenges for a marketing transformation so tune in to Stephanie and Milt as they share the lessons from the focus on customer engagement, people and process. You won’t want to miss this dynamic duo that provides both the executive and IT perspective!

Join us as Nat Cramer, Senior Manager of Demand Generation Marketing at Advent Software shares his approach to creating optimal and profitable customer experiences though the integration of Content Marketing and Demand Generation.  Nat will provide insights into the role of data and content performance measurement, the value of cross-functional collaboration and education, and the ultimate win in terms of customer acquisition, retention and market share when all the pieces come together. 

Join us as Paul Johnson, Marketing Excellence Manager at Microsoft shares his vision of, process for and results from his curriculum of Revenue Marketing Education Snackables.  For any enterprise organization on the Revenue Marketing Journey, a tipping point is reached where employees are seeking knowledge and skills for Revenue Marketing application.  As an experienced L&D professional, Paul knew this was coming at Microsoft and he also knew that no one wanted long, boring training sessions.  Listen to Paul as he provides insights on how he built and delivered education snackables to marketers around the globe at Microsoft. 

Join us as Helen Whelan, Editor-in-Chief at Apigee discusses how Apigee used a thought leadership content approach to help propel the company’s explosive growth to an eventual IPO this year.  Helen will share what her role does and how having an Editor-in-Chief role has helped Apigee create competitive advantage.

Join us as Gary DeAsi, Senior Manager, Corporate and Digital Marketing at SmartBear Software shares how connecting inbound to automated nurture ensures no good lead is left behind, optimal funnel conversions, higher than average contribution to pipeline and closed business. Listen to Gary as he provides insights on how to build the process and the team that helps drive double digit year over year growth.

Join us as Christine Nurnberger, CMO of BottomLine technologies shares how the right Revenue Marketing team and organizational structure can create global competitive advantage. Christine will share her lessons learned in structuring a highly effective global Revenue Marketing team and provide guidance on how to avoid talent and organizational traps.

Join us as Carly Brantz, Director of Revenue Marketing at SendGrid shares what it's like on the "other side" (i.e. sales). There seems to  be a mini trend in which Revenue Marketing is reporting to sales and Carly will share the pros and the cons of this move as well as lessons learned for both sales and marketing.

Join us as Kris Shorter, Director of Digital Marketing for Roche shares lessons learned as he led the move from a decentralized to a centralized Revenue Marketing organization at Roche. This is a move we are seeing more companies make and you won't want to miss the practical advice, surprises to look for and navigation tips from Kris.

To say that sales and marketing don't play nice together would be a understatement. Yet, it is probably the most highly predictive factor for Revenue Marketing success. How do you make this happen? Join us as Kae Kronthaler-Williams, VP Marketing at Exact shares how marketing actually works with sales during the sales process and how they have created a symbiotic relationship leading to higher revenue and bigger deals.

Join us as Michelle Chiantera, Sr. Director, Americas Partner and US Commercial Marketing of Cisco shares the secrets of achieving Revenue Marketing success in a global channel. Many companies struggle with the application and tracking of Revenue Marketing practices to the channel.  Learn how Cisco cracked the code using education and training to develop a common global platform as the basis for wide-spread adoption of Revenue Marketing.

Join us as Robin Caputo, CMO of Datavail shares how the marketing team moved from a 25% contribution to pipeline to a 75% contribution to pipeline in only 18 months. Robin will share the key actions she took, what worked well and her challenges as she revved up the marketing engine. You'll find out how she asked for a LOT more money to build the engine and how marketing gained a seat at the table. You won't want to miss this interview if financial accountability is on your agenda!

Join us as Jim Kanir, Chief Revenue Officer and Mike Wilt, Director of Demand Generation at Vox Mobile share their secrets to gaining sales and marketing synergy. Jim and Mike will share the story of the Golden Egg Alert – an initiative that resulted in improved sales and marketing alignment and the optimization EVERY Qualified Lead. They introduce an unusual element to get this to work but you’ll need to tune into the show to find out more!