Pps Pricing Podcast

The value-based pricing model as well as the respective tools like conjoint analysis are still building on the assumption that customers behave like the famous ‘Homo economicus’ – perfectly informed selfish and rational decision makers with stable preferences. In other words, value-based pricing is leaving significant margins on the table, as it is not really capturing the psycho-logics and predictable mistakes in human purchase decisions. Behavioral Pricing is equally well equipped to develop an optimal pricing strategy as it is to provide appropriate tools to actually execute it. Besides helping to design more profitable pricing strategies, it will also help to minimize the famous clash between pricing and sales when strategy hits practice at the end of the day.

We are living in a period characterized by inflation and volatility. Over the past year, the increase of commodities and business expenses have put a strain on the bottom line. This problem is exacerbated by the fact that customers are struggling with the same input cost shifts and seismic changes in demand making it difficult to simply pass on cost increases. Through practical examples, participants will be armed with a blueprint of how to take immediate action.

Configure, Price, Quote “CPQ” is a business process supported by software technology and includes much more than just what the names suggest. It is an old methodology from the 1970’s that has become a hot topic today. It is not just the software, it is a total business process approach. If you want to learn how CPQ works, what it really means and why it is the most powerful tool for any corporation please join us for this podcast. As an added bonus, we will cover how to avoid the major pitfalls inherent in CPQ as well. Learn more about Lydia Di Liello, CEO and Founder, Capital Pricing Consultants: http://capitalpricingconsultants.com/

Most pricing professionals agree that they are not using rebates effectively, because it makes their pricing strategy overly complex and the permutations and combinations on rebates themselves become unmanageable. Simple questions such as, what rebate is a customer eligible for – or is likely to become eligible for – based on their performance, in a month, quarter, or year –are all too hard to answer. Enter- Machine learning. When pricing and rebate management processes are seamless and intelligent, rebate offers can become increasingly sophisticated, deal margin visibility will improve, and corporate financial proformas will become more accurate.

Businesses face unprecedented pricing pressure as a direct result of sophisticated procurement organizations. Pricing, sales and finance leadership across all industries are engaging in challenging negotiations with highly trained procurement professionals. This course provides specific actionable negotiation strategies, as well as examples and tactics to refute even the most difficult procurement group. Help your sales, pricing and finance teams up their game and capture more of the value that they deliver to their customers.

Diversity, inclusion, and equity matter deeply to businesses, but even more to the pricing function. How can equity drive smarter pricing decisions and grow your bottom line? In our latest Pricing Podcast, Hillary Gretton, MBA, CPP, Associate Director, Commercial Data Strategy with Greenwich Biosciences is sharing how she approaches Human Capital in Pricing. Check it out here. Would you like to hear more and ask Hillary your questions about Human Capital in Pricing? Join us for the 2020 PPS Virtual Summit on March 4 to hear even more and ask your questions live. The Summit is By Practitioners, For Practitioners. Secure your seat today at pricingsociety.com.

Complex systems are a challenge to price due to many components, but mainly that no two solutions are the same. So how do we avoid the pitfalls of margin percentages and measurements that have nothing to do with our customers perceptions of value or the competitors offer? The solution is a methodical approach to consistently deriving an understanding of market pricing. This session covers a thorough-level review of the approach refined over 29 years. Visit pricingsociety.com to register!

Did you know that complex organizational structures can make or break your pricing journey? The navigation of these structures is a required skill. So how would you spend the first 6 months of a pricing transformation journey? In our latest Pricing Podcast, Stephan Liozu of Thales is sharing how he approached their transformation under his leadership. Do you want to learn more and ask Stephan your questions about Pricing Transformation? Join us for the 2020 PPS Virtual Summit on March 4 to hear even more and ask your questions live. The Summit is By Practitioners, For Practitioners. Secure your seat today! pricingsociety.com.

As pricing technology becomes more and more sophisticated, incorporating complex data analysis and using AI and Machine learning to optimize and deploy pricing, we’re seeing a wider acceptance of Dynamic Pricing. Industries like airlines, hospitality, and ride-sharing have led advances in dynamic pricing, but other industries are now opening up to the possibilities. Both B2C and B2B companies are looking at incorporating Dynamic pricing into their strategies. We’ll talk about less obvious industry examples like Vail Resorts’ dynamic ticket pricing, and Lyft’s B2B strategy. True Dynamic Pricing goes hand in hand with AI, as the real-time analysis and automated deployment of prices go beyond the physical capabilities of a pricing team. Whether pricing is being adjusted hour-to-hour or only week-to-week, AI can simulate and predict demand to optimize pricing for changing market conditions.

Lisa and Praks discuss the layout of the future pricing organization and new technologies being launched and how that translate for the pricing function.

Lisa of from PPS discusses with Lydia and Chris practical pricing and negotiation approaches to counter the most challenging procurement strategies. We will also discuss how the procurement organization has evolved to its current sophisticated 21st century model and the implication of this evolution for suppliers.

Lisa and Navdeep discuss how pricing leaders can achieve pricing excellence and unlock the hidden price factory within their organization through continuous improvement methods adapted specifically for pricing.

Artificial Intelligence in Revenue Management In the latest #PricingPodcast by the Professional Pricing Society, Lisa Fisher, Senior Director of Marketing and Communications talks with Alex Shartsis, CEO of Perfect Price, about his presentation at the PPS 29th Annual Spring Pricing Workshop and Conference in Chicago. Alex will present a 45-minute discussion on Artificial Intelligence in Revenue Management. In this podcast episode, Alex and Lisa discuss why this topic is relevant in today’s marketplace and what valuable insights this presentation will provide to help businesses realize the importance AI and where it has been successful.

This podcast will give you alternatives to pricing your products and /or services based on customer-perceived value, rather than cost-plus pricing methods. By

In Pricing and Corporate Strategy, Tim J. Smith, Ph.D. will share how leading firms are integrating different pricing and price management techniques throughout the corporation to maximize both growth and profitability. We will discuss the culture, structure, and process for getting pricing done right. Pricing and Corporate Strategy will clarify the areas where technology can accelerate progress and where managerial judgement calls are fundamentally required. Presented by: Tim Smith, Ph.D., CPP

In this Pricing Podcast Alex Shartsis of PerfectPricing details how machine learning will impact the pricing industry and improve business. The term “machine learning” is popular within the pricing industry at the moment, but what do pricing professionals need to know? How can this trend translate from a buzzword to improved business for various industries? Presented by: Alex Shartsis

Learn how to adapt your pricing and selling strategies to win with 21st century procurement. Come join us and learn firsthand from instructors who have worked in and teach Global Procurement and Strategic sourcing! Attendees Will Learn: • What 21st century buyers really want from their suppliers • Five key procurement goals that should be considered in your value selling and pricing strategy • How to adapt pricing strategy based on procurement’s supplier segmentation model and strategic sourcing strategies Presented by: Lydia Di Liello & Christopher Provines

The rise of unauthorized sales of discounted products in marketplaces today is eroding the prices and margins for many businesses. Distributors and retailers have to reduce their prices to match the discounts on online marketplaces, and distributors and retailers are in turn demanding lower prices from manufacturers. All of this is causing a cascading effect on companies’ prices and margins that are dramatically reducing company profits. Whitney Gibson, partner at the law firm Vorys, Sater, Seymour and Pease and head of the internet brand and reputation group discusses this issue and ways brands are fighting back in this #PricingPodcast. Presented by: Whitney Gibson

Lydia DiLiello, Founder and Principal of Capital Pricing Consultants LLS, shares expert forecasts about the pricing industry landscape so practitioners can improve their business. Learn from Lydia in-person during the Spring Pricing Workshops and Conference Event: #PPSCHI20! About Lydia: Lydia is the founder and principal of Capital Pricing Consultants LLC, a Revenue Management consultancy dedicated to achieving sustainable increased profitability for clients through strategic, operational and tactical recommendations. She brings more than 23 years of global revenue management and pricing expertise to her clients having served Fortune 50 and startup companies. Lydia is a member of the Board of Advisors for the Professional Pricing Society and is a frequent contributor to pricing industry publications and social media including The Pricing Advisor and The Pricing Journal. For more information about Lydia: https://pricingsociety.com/current-trends-in-pricing-featuring-lydia-diliello/

Configure Price Quote (CPQ) monetization makes it easier to sell priced (monetized) services. Some of the new CPQ strategies may seem difficult to understand, but pricing expert Lydia DiLiello makes it easy to understand how to make them work for your business. About Lydia: Lydia is the founder and principal of Capital Pricing Consultants LLC, a Revenue Management consultancy dedicated to achieving sustainable increased profitability for clients through strategic, operational and tactical recommendations. She brings more than 23 years of global revenue management and pricing expertise to her clients having served Fortune 50 and startup companies. Lydia is a member of the Board of Advisors for the Professional Pricing Society and is a frequent contributor to pricing industry publications and social media including The Pricing Advisor and The Pricing Journal. For more information about Joanne, view the full blog post: https://pricingsociety.com/podcasts/how-to-monetize-your-cpq-investment/