Below The Fold

This is a Below the Fold Classic. We got such a good response to this episode that we are posting it again. Enjoy! In this episode the crew sits down with Chris Dayley, who is the owner at Dayley Conversion, a CRO agency. They talk about big CRO misconceptions and discuss best practices when it comes to CRO. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

How important is social media, really? Is it important enough to make it your first priority when starting a business? How are other companies going about their social campaigns? These are just a few of the questions we talk through. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

Jacob sits down with Tom Critchlow, now a freelance digital marketing consultant. Previously from Distilled, Google, and Bloom Media. We talk through Tom's creative process, whether or not to share your secret sauce, digital marketing predictions and much, much, more. Have a listen! ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

Wanna make some extra cash on the side, but don't want to take the conventional route? Listen up, because we share some doozies. Here's a slight teaser, we'll teach you how to make money by selling your "virgin hair." You can't say that isn't intriguing...right? ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

Jacob travels to Denver, where he interviews Jeff, Harrison, Nick, and Judd from Elevated Third, a digital marketing agency. This is The Below the Fold Half Show: Agency Highlight Edition. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

With experience in the agency, freelance, and corporate worlds, we talk through the many pet peeves that come up in digital marketing. From clients trying to run the show to the never-ending use of QR codes, we cover a wide array of the things that annoy us. What are your pet peeves? ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

Key Performance Indicators (KPI) can make or break your relationship with either your client or employer. What are specific things you can do to prevent these relationships from going sour? The answer, or course, is setting good KPIs. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

Each member of the crew shares their very own productivity hacks. Some are a little weird while others are just a reminder of how important the little things are. What productivity hacks would you add to the list? ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

With special guest AJ Wilcox, we discuss the benefits of paid social. Are you in a position to start spending money in digital? You'll have some decisions to make. Will you invest in Adwords, Facebook, LinkedIn? Listen to this episode to find out where your money will be best spent! ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

We talk through the ethics of black hat SEO and it's impact on digital marketing. Are there still black hat tactics that work? Are people still doing it? These are just a few of the questions that we run through. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

John Doherty joins the conversation to talk about personal branding. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

In our very first episode of "The Half Show" Brandon discusses inbound marketing and why it's so valuable. Often companies look at inbound marketing as the "cherry on top" of their Sales and put much of their money towards building Sales teams. Brandon discusses why that is a foolish move in today's online world. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

Open office vs cubicles vs office vs at-home. How do you deal with distractions (meetings, managers, co-workers, or water-cooler conversations)? How much uninterrupted time do normal workers vs managers need? Should managers be interruptible? The four of us started in the same work environment as account managers, but our jobs and work environments have transformed. Today, we talk about different work environments and what we like/dislike about each. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

This week's episode is the season finale of Season 1! Joining the celebration is Jayme Jenkins, the Director of Digital Marketing at Allen Communication. In this episode, the crew talks about how to build a team that has the same passion as you. Whether you are an entrepreneur or responsible for building a team at work, this episode is for you. Building an amazing culture doesn't happen over night. It starts with hiring the right people, and doing the right things to keep everybody motivated and enthusiastic to grow the company. Enjoy the show! ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

In this week's episode the crew talks about the process of staying up-to-date in an industry that changes constantly. With so much "noise" on the web with thousands of marketers offering advice, how do you pick and choose which sources you will listen to? If we read everything that came into our feeds we would never leave the computer screen. If you've faced a similar issue, then this episode will be perfect for you. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

In this weeks episode, we explore different methods of defining your target audience. Whether you are in a very niche space or you are targeting a wide range of demographics, we cover it all...well, at least a lot of it. There are two main underlining themes that we seemed to stick with: 1. Your target audience is constantly evolving. This can be attributed to a changing business plan (as it was for Brandon), new insights (as it was for Jacob), or changing trends, etc. 2. Mistakes are only mistakes if you don't learn from them. If you do, they become opportunities. Einstein said, "If you can't explain it simply, you don't understand it well enough." As it is with your target audience. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

This episode is based on the video "Humans Need Not Apply". Will digital marketing ever get to the point where we get automated out of a job? This is the question that leads our conversation in this episode. This is not a new topic, humans have seen the end of many industries due to the automation process. Horses lost their job when the automobile was invented. Floppy discs lost their job when compact discs were invented. Even the compact disc didn’t last long thanks to the advent of the flash drive. However, there is hope for the human race (and digital marketers), just ask Paxton...who ends up being this weeks optimist. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

Psychological biases that may affect your digital marketing strategies. The Halo effect - Have you considered how a customer’s or visitor’s previous experience with your brand might affect your current campaign? How can you take advantage of this bias? What pitfalls should you avoid with it? Belief Bias - Is your offer too good to be true? Get yourself some powerful social proof, and frame the offer in a way they can relate to. The Framing Effect - Is your audience risk-averse? Instead of focusing just on benefits you provide, you might need to cause imagined discomfort by not following the advice given. Biases can either help, or hurt your campaigns. What other biases have you experienced? ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

Social is going to expand with new platforms and greater adoption of human-to-human connections. Brands are going to learn how to better connect to their audiences. Organic influencers and evangelists (as non-owners) will become a greater force for brands to push content and connect. Brands will become more humanized through influencer marketing. LinkedIn will either completely overhaul their platform, of fall. Competitors are expanding to fill their space, and LinkedIn isn’t innovating quick enough to stay ahead. LinkedIn lacks good content. LinkedIn’s mobile app experience is confusing. LinkedIn seems to be making choices that feel like negative “innovation” (i.e. their bcc to everybody function). Facebook is well poised to steal LinkedIn’s audience, and the demographics of the two platforms have huge overlap. Other topics: - Is Facebook Video going to compete with YouTube? - Purchases via Social are coming. - App development and mobile web will have explosive expansion. - Wearable tech will still be nas

Where does your thought leadership content belong? The team discusses how to expand your thought leadership without losing the strength of your authority. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io