Introvert Biz Growth Podcast

Today's conversation fits under the P of Product of the 7Ps of Humane Marketing. Today I'm speaking to an online bestie based in Norway. Solveig Petch [she/her] who goes by Petchy is a brand strategist and designer for values-driven business owners who want to build brands their way; without compromising their integrity or resorting to predatory business tactics. She believes that building an impactful and profitable brand can be done without screwing people over or working yourself into a pulp. From her home office in rural Norway, Petchy crafts strategic brand identities for clients all over the world. She’s passionate about helping business owners discover and define their brands’ unique purpose and personality, find the confidence to own their sh*t — and tap into their uniqueness to spark meaningful connections and attract more of those omg, yes! clients. She is also the creator of the Brand it!™ framework, and host of the Brand it! with Petchy podcast. In this episode, you'll learn about build

Today I'm speaking to Emily McGuire about Building Community Through Your Email List Emily is the Customer Evangelist at AWeber - a people-first Email Service Provider. With lessons learned over a decade in tech, sending thousands of email campaigns, and working on email campaigns earning over $80 million in revenue, Emily loves sharing the mistakes and strategies of email marketing done well. You’ll typically find her with a cup of coffee in hand because #momlife. When her head isn’t on her laptop, you can find her chasing her kid, reading a book, or binging trashy TV. In this episode, you'll learn about building community through your email list as well as...   Whether we should really still bother with email What works well now to grow our email lists The Frequency sweet spot: how often is too much? The danger and warning signs of writing emails that are too transactional 3 big mistakes to fix to avoid people unsubscribing from your email list And so much more Emily’s Resources   Emil

On the last episode of the podcast (episode 146) we talked about quitting Social Media and growing it without those platforms. Well, today, we take the Digital Minimalist approach. It's the approach I'm adhering to, as I'm still present on LinkedIn and really focusing my time and efforts on that one platform. I invited Cassie Widders, who is a social media strategist who works with personal brands and service-based business owners to simplify their social media to talk to us about creating a strategy with focus and minimalism. Cassie is known for her work on digital minimalism, social media and its effects on our wellbeing, and in making social media strategies more sustainable for personal brands and business owners. In this episode, you'll learn about the minimalist approach to social media strategy as well as...   The digital minimalism framework and what it means How we can be both present on Social Media, but also be a minimalist What our definition of success has to do with it Cassie's e

Today I'm talking to Viv Guy about growing your business without social media. Viv is a business coach, mentor, strategist, and the host of the podcast Marketing Without Social Media. Viv is passionate about helping service-based business owners create recurring 5k+ months, WITHOUT social media (bye-bye hamster wheel of content!), having created her first successful biz in her 20s without it. The best bit; doing it all in just 20 hours a week! In this episode, you'll learn about growing your business without social media as well as...   Why Viv thinks there's a growing interest in ditching Social Media If not Social Media, then what? Viv's ideas to grow your business without it Her 3 favorite ways of growing without social How to get traffic to our free offers to get people on to our email list Advantages of email vs. Social Media How Viv thinks Social Media will evolve in the next 5 year And so much more Viv’s Resources   Viv's Website Viv's Podcast: Marketing Without Social Media Viv

In this muse episode I talk about how the the current economic situation impacts our pricing as entrepreneurs.  And why instead of raising my prices, I decided to go against the grain and lower the fee of my membership, the Humane Marketing Circle *** Pricing is also one of the 7Ps that we discuss in detail during the Marketing Like We're Human program, my flagship program that I'm running again with a live cohort starting August 25th. It will run over 8 weeks and is a hybrid program, part video tutorials and workbooks, part weekly live calls where we deepen these concepts. If any of this resonates, please take some time to look at humane.marketing/program for a very detailed description of the program as well as a 19-minute behind the scenes video and then book a chat with me to see if it's a good fit.

Today I'm talking to Marcy Amato about how to build confidence and competence. Marcy Amaro, is an educator, speaking expert, podcaster, and empowerment coach who has been working with new entrepreneurs and business owners for nearly three decades. As a coach and mentor, she helps her clients find the confidence and develop the skills necessary to refine their voice and increase their impact through public speaking. Video, podcasting, live events, and other speaking engagements are the fastest and most effective way to scale your business and increase your impact. Marcy can help you find, hone, and leverage your voice for both impact AND income! In this episode, you'll learn about how to build confidence and comptence as well as...   Marcy's definition of confidence The concept 'From Unconscious Incompetence to Unconscious Competence' The correlation between responsibility and confidence Actionable first steps would you recommend for someone who is struggling with self-doubt, lack of confidence, or

Today I'm talking to my friend Remeny Armitage about turning your clients into advocates. Remeny Armitage's mission is to humanize business. She has over 20 years experience working for a variety of businesses in client advocacy and insight research, marketing and new business. Ultimately, she helps businesses understand what their clients REALLY think about them with the goal of turning their clients into advocates. Her experience has helped build relationships between businesses and their clients in a human-centric way. She gets under the skin of a business by interviewing their clients and feeding back ways they can improve the business and the way they engage with their clients in a human way. She has built up a range of methods that ensures business improvement and growth, while building long-lasting relationships that are based on a strong foundation of trust and respect between businesses and their clients, with the aim of turning them into advocates In this episode, you'll learn about turning y

This week's conversation with Lisa Evans fits under the P of Promotion of the Humane Marketing Mandala. We are talking about telling the stories that matter for your business. As you'll hear in the episode there is a fine line between being vulnerable in telling your story and oversharing. Lisa is the Director of Speaking Savvy and the Lead Trainer of the Soft Skills Academy. She is a Certified Speaking Professional, Certified Virtual Presenter, TEDx Speaker Coach, Host of the Business Chat Podcast, and Radio Show Host. She has been coaching clients to become stand-out presenters and speakers for over 10 years and her area of expertise is helping senior leaders to tell better business stories. Before becoming a coach Lisa spent over two decades as a health professional and began her career as a midwife. One of her clients named her The Story Midwife and it kinda stuck! In this episode, you'll learn about telling the stories that matter for your business as well as...   How to know which stories

In this muse episode I share some insights about my experiment with reducing the number of episodes from 4 per month to 2 per month.  I'm also running a Giveaway on Goodreads and listeners can win one of 100 copies of the Marketing Like We're Human book if they enter at https://www.goodreads.com/giveaway/show/348028  

In this week's episode, I talk to Janene Liston about the P of Pricing. We talked about understanding how to price your offers. Janene is a highly trusted Pricing Consultant & Business Coach working with small businesses, startups and entrepreneurs across industries and the globe. She’s also a Certified Pricing Professional who has been helping businesses improve pricing and profits for over 25 years. Her mission is to empower small businesses to be more sustainably profitable. Helping them know the value of their offer and more effectively implement their pricing. Ensuring they can confidently create, communicate and charge for the value they deliver. She’s the host of Live with the Pricing Lady, the Podcast, a European public speaking Champion and a sought-after podcast and radio show guest. Watch out, her passion for pricing is contagious In this episode, you'll learn about understanding how to price your offers as well as... why pricing is so darn difficult Value Pricing and what the h

Today's conversation about membership programs for humane businesses fits under the P of Product of the Humane Marketing Mandala. In this week's episode, I talk to Amy Bonsall about the P of People, precisely people flourishing at work. Amy founded Nau and developed its core offerings by drawing on her extensive experience in designing for mental wellbeing and for communities, as well as her experience advising teams and leaders across 100s of companies in industries from tech to financial services to healthcare to agriculture to retail. Previously, Amy was an executive at IDEO, where she spent a decade leading the creation of new businesses for companies across Europe, Australia, Asia, and the US, living much of that time outside the US. And as the executive leading new ventures at Old Navy, she co-led the creation of a billion-dollar new business, focused on body equity. In this episode, we talk mainly about people in Corporate jobs and I know that is possibly not your situation as my audience is ma

This is a short muse episode that explains why I'm experimenting with a $7 trial to join the Humane Marketing Circle.  Check it out here: http://www.humane.marketing/circle

Today's conversation about membership programs for humane businesses fits under the P of Product of the Humane Marketing Mandala. We're talking about the membership business model today. I recently recorded a muse episode about two books I re-read regarding this same topic, so if you missed that solo episode go back and take a listen. But today I brought in an expert of this topic, whom I just heard on my friend Leisa Peterson's podcast and loved her 'realness'. So today I bring to you Lisa Princic. Lisa is the owner of Scaling Deep. Over the last 12 years, she has helped 100’s impact-driven business owners dive deep into their unique value and business models to build sustainable & profitable brands. Lisa helps coaches, consultants and professionals become thought leaders and increase their impact and wealth with membership programs. A staunch believer in business simplicity and intention, she helps her clients accomplish their goals by focusing on what to do AND what to ignore. Lisa loves a cha

My guest today is William (or Bill) Allen whom I met on the HSP Entrepreneur summit that Rose Cox organized last year. And we are talking about his experience doing business as a highly sensitive person. William is a first-time author with a writer’s heart and researcher’s mind. After getting a degree in Psychology with an eye on doing psychology research, he recalibrated for a career in Information Technology. He found himself in a thirty-year career as an Information Technology manager at Wells Fargo who enjoyed managing highly intelligent, often difficult staff, many of whom were highly sensitive. He was awarded a prestigious Corporate Management Excellence award for his empathetic management style. In late 2016, he began his blog, The Sensitive Man, about his experiences, as a highly sensitive man. The blog became the genesis of his book, Confessions of a Sensitive Man. He feels that HSP males need to take their keen insights and intuition and make them public. He would like to shed more light on hig

In this muse episode I share some insights from my recent Morocco trip and then go on to summarize what I learned from reading two books related to memberships and other gatherings: The Membership Economy and The Art of Gathering.  I relate everything to our own community, the Humane Marketing Circle, but I hope that by listening you'll pick up some things that help you also with your community or membership creation.  If what you hear resonates and you'd like to join our Humane Marketing Circle, put your name on the Waiting List as we'll open our doors again in a few weeks (last time before the fall): >>http://www.humane.marketing/circle

Today's short solo-episode fits under the P of Passion. As you know, the Passion is the first of the 7Ps of the Humane Marketing Mandala. Passion or Purpose. They go hand in hand. We start out with that P to make sure we create a business and marketing that feels good, even long term. If we build a business just for money-making, we'll probably get bored of it or even end up hating it. So today, I'm sharing my story of the first business I created out of circumstance and what it taught me down the line once I started losing my passion for it. In this episode, you'll learn about what to do if you lost your passion My first business created out of circumstance Looking for your why Questions to ask yourself to find your why and so much more   Sarah's Resources Watch this episode on Youtube (FREE) Sarah’s One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Humane Business Manifesto (FREE) Gentle Confidence Mini-Course Marketing Like We're Human - Sarah's book The H

Today's conversation with Christina Frei about marketing archetype fits under the P of Partnership. I talk to Christina about seeing marketing as a partnership with their wider community. Christina Frei is a marketing consultant, author, and creator of the Generosity Practice mindset work and the Innate Marketing Genius tools and method. She helps brilliant, mission-based entrepreneurs look smart and get hired. In between, she chases her dog around with a stuffed animal snake, meditates on a pink couch, and obsesses over the perfect cup of green tea, all in a seaside town north of Boston. Her favorite quote: “You either walk inside your story and own it or you stand outside your story and hustle for your worthiness.” - Brene Brown In this episode, you'll learn about your marketing archetype and... The research behind Christina's 5 Marketing Archetypes What these 5 archetypes are My marketing archetype and what it means for me How to shift your mindset about marketing if you feel resistance to it T

Today I'm talking to Jürgen Strauss about his success in building a community with humane podcasting and networking circles. Jürgen is a transformational marketing strategist, helping businesses build visibility, professional authority and connection with their dream clients. He is passionate about helping businesses achieve exceptional results through innovation and modern human-centred marketing. Jurgen believes marketing seems to have somewhat lost its way in business, becoming less about nurturing relationships and more about chasing the elusive dollar and a bigger slice of the pie. His vision and philosophy is simple - make your marketing human again and make it about creating your client’s story, leading them on their exceptional journey with you as their guide. And he has created his unique 12 Step Transformational Marketing Blueprint as a simple, step-by-step way to do exactly that. As a podcast host himself, Jurgen has held meaningful conversations with hundreds of outstanding entrepreneurs from

Today's conversation with Adam Kawalec on Income follows Impact fits under the P of Pricing of the Humane Marketing Mandala. Adam is a former top-level manager turned life & business coach, co-founder of a unique and internationally recognized personal trainer school, who has built a thriving business based on referrals only. With over 16 yrs of experience in change management, leadership and mental training Adam helps heart-centered coaches and consultants get paid doing what they love without having to sacrifice their life; work; or bank balance. Adam is also a founding member of the Humane Marketing Circle and I got to reference his work in the Selling Like We Are Human Book! Adam's favorite quote: "If you could only love enough, you would be the most powerful person in the world - Emmet Fox In this episode, you'll learn why income follows impact and... How can we move the pay line, give before we get? How do we avoid over-giving and burnout? Is money the only form of income? How else can

This is a short muse episode where I answer the question "How can we, as Humane Marketers, use our Personal Power to influence world peace?"   Sarah's Resources Watch this episode on Youtube (FREE) Sarah’s One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Humane Business Manifesto (FREE) Gentle Confidence Mini-Course Marketing Like We're Human - Sarah's book The Humane Marketing Circle Authentic & Fair Pricing Mini-Course Podcast Show Notes Email Sarah at sarah@sarahsantacroce.com Thanks for listening!   After you listen, check out Humane Business Manifesto, an invitation to belong to a movement of people who do business the humane and gentle way and disrupt the current marketing paradigm. You can download it for free at this page. There’s no opt-in. Just an instant download. Are you enjoying the podcast?  The Humane Marketing show is listener-supported—I'd love for you to become an active supporter of the show and join the Humane Marketing Circle. You