Higher Ed Live

How and why do we sleep? How does our sleep change across our life span? What are the implications of sleep deprivation on college students and how might that guide our practice? How has technology transformed our understanding of sleep? How do caffeine and alcohol work within the body to affect the quality of sleep? Are pills like melatonin and Ambien effective in providing healthful sleep? What is cognitive behavioral therapy for insomnia (CBT-I)? What are some tips and strategies to improve the quality of our sleep? Learn the answers to these questions and more as host Tony Doody interviews Dr. Brad Wolgast (Director of the Center for Counseling and Student Development at the University of Delaware). Please contribute to the conversation by emailing questions before the show to tony@higheredlive.com or by tweeting live during the show using the #higheredlive hashtag. We’ll do our best to infuse questions from viewers (with attribution) into the live conversation.

Policies and procedures tend to shape higher education institutional cultures disproportionately, shortchanging an emphasis on the student experience. Similarly, traditional approaches to transferring credits and physically moving between institutions place the responsibility of transferring on the student, not the institution. It’s time to flip the script. Join us as we explore the principles of transfer receptive cultures and their effects on the transfer experience for students of color.

Once again, higher education is in the national spotlight. Dozens of people — parents, coaches, consultants, and celebrities — were indicted earlier this week in a massive college admissions scandal that begs questions about whether or not the entire system is rigged to favor the wealthy. In this special edition broadcast, we’ll discuss the scandal with an esteemed panel of higher education experts. Diving into the many issues this scandal raises, we’ll explore the institution-wide short and longterm repercussions, try to determine where we go from here, and so much more.

Join Andrew Cassel and Jon-Stephen Stansel share a passion for creating one of the most engaging forms of content on the internet: GIFs. In this episode they’ll discuss the challenges and rewards of making GIFs, measuring the effectiveness of GIF content, using GIFs to help tell the story of your school (and maybe attract the interest of prospective students), and talk about one of the greatest debates in internet history: how to pronounce the GIF acronym.

ListenUp EDU is a higher ed conference like no other. Student affairs, marketing and communications, alumni engagement, and advancement professionals from across the country will explore how a culture of listening, service, and trust-building can make us better at what we do. In this special edition of Higher Ed Live, hear from two of the conference co-founders as they share why they created ListenUp and what you can expect in 2019. For those watching live, they’ll also answer your questions. Host Ashley Budd will chime in as well with the perspective of a prior attendee and facilitator. Learn more and register at www.listenupedu.com – use discount code HELIVE100 for $100 off your registration.

Today, more than 87% of commercial brands are leveraging user-generated content in their marketing strategies. Learn more about how you why you should be seeking out this cost-effective content source and how you can identify awesome photos, videos, and comments to share from your best followers.

As schools combat donor fatigue amid challenging fundraising goals, it’s more important than ever to uncover giving strategies that work. Tune in as Mirko Widenhorn, iModules Strategic Consultant teams up with Blake Piper, Assistant Director of Annual Giving at Temple University as they discuss the latest trends in online giving, the importance of email, the impact of mobile, and the new ways you can spark your constituents to open their wallets and give back to your institution.

Through the lens of Commencement, learn how Georgia Tech’s Campus Communications partners with Special Events to create fresh content for both teams. This session outlines the long-term planning process, available resources both sides can offer, and advice on identifying newsworthy aspects in annual events.

Some student affairs professionals are pursuing side hustles. Some folks are pursuing a side hustle in the hopes of turning it into a full-time opportunity, others to complement their primary student affairs role, and others to pursue needed financial resources their student affairs role is not able to offer. On this episode of Student Affairs Live, host Keith Edwards speaks with Paul Brown, Amma Marfo, Lauren Tyger, and Michael Benitez about the benefits, downsides, and complexities of student affairs side hustles.

What are the challenges and benefits of using imagery for research, teaching, and practice? How can images be used to explore concepts such as privilege, oppression, class, gender? What are practical examples of photo elicitation, photo voice, visual content analysis, art-based inquiry, and digital story-telling? What are some ethical and practical considerations when using digital tools for research? How does signage, imagery and campus layout cultivate or diminish a sense of belonging? Learn the answers to these questions and more as host Tony Doody interviews Carrie Kortegast (Northern Illinois University) and Bridget T Kelly (University of Maryland). Please contribute to the conversation by emailing questions before the show to tony@higheredlive.com or by tweeting live during the show using the #higheredlive hashtag. We’ll do our best to infuse questions from viewers (with attribution) into the live conversation.

On this episode, based on insights from the 2018 Survey of Digital Advancement by CASE and mStoner, Inc., and interviews with senior advancement and marketing professionals, Rob Zinkan is joined by Michael Stoner, co-founder and president of mStoner, Inc., as they explore the current relationship between the CMO and chief advancement officer. Are they colleagues and partners? And, more importantly, what lies ahead for the CMO/CAO relationship as institutions seek to implement more effective engagement strategies with the entire range of an institution’s stakeholders? Learn this and more on this episode of Marketing Live.

What is the role of student affairs and student services in Canadian higher education? What are the salient issues facing student affairs in a Canadian context? How are these issues similar or different from other national contexts? On this episode of Student Affairs Live, host Keith Edwards speaks with Jennifer Hamilton and Neil Buddel about current and future issues for student affairs in a Canadian context.

As schools look for innovative ways to reach alumni, peer-to-peer texting is emerging as an effective communications tool—and not just for annual fund appeals. It’s quick. It’s simple. And it avoids the challenge of attracting attention in an overloaded email inbox. In this episode of Advancement Live, Kim Infanti chats with advancement colleagues who are using text campaigns in innovative ways. Learn how to choose recipients, tips for avoiding spam concerns, what campaigns are most successful, and more!

The University of Illinois has a legendary history in technical achievement, with faculty and alumni creating such things as the first graphical browser, YouTube, and PayPal, to name just a few. This explains why the school is celebrating its 20th annual web conference in April 2019. Hear stories about the early days of the web at Illinois, how the conference started, and what adventures have taken place throughout the past 20 years.

It's a new year. What better way to kick things off than to check in on higher ed trends. We’ve tapped two Higher Ed Live OGs to bring you this episode. Hear from producer and host, Ashley Budd, and our network founder Seth Odell. Ashley will ask Seth his take on what’s happening in our industry and what to watch.

Join past Student Affairs Live hosts Heather Shea and Ed Cabellon as they reflect back on learning, experiences, and stories as former hosts. We’ll also explore the current state of student affairs and predictions on where we’re heading as a profession.

Getting and giving feedback about creative work presents some unique challenges in higher ed’s consensus- and committee-driven environment. In this episode of Marketing Live, author Todd Henry will provide guidance helping you put your creative team in a position to do its best work. He will discuss ways to create a stable culture that empowers your team and will outline key principles on how to give and get feedback about creative work.

What is leadership education and what can we build in students now that will serve them well when facing the unknown challenges of the future? What does leadership look like in a digital environment? What is socially just leadership education and why is it important? How do we increase capacity and affordability to provide leadership opportunities for ALL students? How can we effectively measure the success of leadership programs? Learn the answers to these questions and more as host Tony Doody interviews Kathy Guthrie (Florida State University) and Robyn Ginese (Rutgers University). Please contribute to the conversation by emailing questions before the show to tony@higheredlive.com or by tweeting live during the show using the #higheredlive hashtag. We’ll do our best to infuse questions from viewers (with attribution) into the live conversation.

How do we know that our alumni programs add value to the alumni we serve? How do we know what programs to keep, start, and stop? We use facts and data to manage change and growth. Understanding engagement metrics can help you answer these questions. Tune in to learn winning ways to report on outcomes to your boss and to the community. In this episode, we will explore engagement definitions, data collection, and reporting. We'll look at evaluation techniques – surveys, focus groups, and net promoter scores. We'll also explore the relationship between involvement and giving. Plus, using engagement metrics to inform future decisions.

Learn how Sweet Briar College changed the narrative from “the school that nearly closed in 2015” to one of confidence, courage, and grit through a comprehensive marketing effort, including thorough constituent research, a refreshed brand platform, and an ongoing advertising campaign.