Higher Ed Live

Higher and post-secondary education professionals face intense scrutiny on several fronts. In these roles, we must have a working knowledge of college impact. And so, we need to understand the metrics that prove effectiveness. The newest volume of How College Affects Students builds on decades of research and incorporates findings from 2002 to 2013. It serves as an important resource for educators, administrators, researchers, and policymakers. The book reveals how colleges affect undergraduates economic, career, and quality of life outcomes. It provides evidence-based insights on the value of higher education. Join Student Affairs Live co-host Heather Shea on Wednesday, April 4. She'll speak with the authors of How College Affects Students. Hear how they distilled research for use in and beyond higher education. Heather talks with Drs. Matthew Mayhew, Alyssa Rockenbach, Nicholas Bowman, Tricia Seifert, and Gregory Wolniak.

Chris D'Orso is back for a special broadcast with Zachary Seidel from the NCAA Bracket-busting UMBC. During their historic run, UMBC's social media content stood up to big-time brands and won the hearts of thousands of new followers. Hear how this small communications team leveraged the March Madness spotlight to boost reach.

Just a few years ago Garrett Lord was a student at Michigan Tech. Now he's the CEO of a career service platform called Handshake. His technology is helping students navigate their career search at 500 universities across the country. Tune in to learn how this tool supports students, schools, and employers. Garrett will share some of the science behind the platform, including AI and machine learning. We'll dig into how Handshake approaches problem-solving for its diverse user base.

In the past several years many higher education institutions have come under attack by groups of radicals who are determined to push the limits of the First Amendment. On October 19, 2017, the University of Florida faced this threat when white supremacist Richard Spencer held an event on campus. As a result of high levels of preparation, coordination and luck, the day passed without incident. Nicole Yucht, assistant vice president of UF Communications and Major Brad Barber, assistant director of the UF Police Department will talk about the communication efforts before, during and after the event and will share lessons learned when Gators meet haters and clash over the First Amendment.

Join the conversation with, Sara Goldrick-Rab, author of Paying the Price: College Costs, Financial Aid, and the Betrayal of the American Dream as she shares research, issues, and strategies that are affecting affordability and student success. Please contribute to the conversation by emailing questions before the show to tony@higheredlive.com or by tweeting live during the show using the #higheredlive hashtag. We’ll do our best to incorporate questions from viewers (with attribution) into the live conversation.

At the heart of leadership lies persuasion. At the heart of persuasion lies storytelling. On this episode of Marketing Live, author, storytelling expert, and former admissions officer Esther Choy will dissect the art and science of storytelling. She'll share insights on the power of story and how to use it to your advantage. Esther will discuss how to find the perfect hook, how to structure your story, and how to bring facts and data to life.

Email is critical to our business practices. So much so that the French had to write into law that you don’t have to check your work email when you go home. Over the last twenty years, it has replaced countless old technologies. From the office memo to the phone call, we use email for mass and interpersonal communication. More recently, transactional email has become the ultimate nudge. Daily reminders and digests flood our inboxes morning and night. There is a huge variety of communication in our inboxes. It's no wonder we have trouble keeping things organized. Ashley Budd join Admissions Live host Nicole Lentine. Tune in to hear pro tips and tricks for achieving and maintaining the elusive "inbox zero."

The recent tragedy at Marjory Stoneman Douglas High School in Parkland, Florida has provoked a significant increase in student activism across the country and lead to questions about how this may affect college admissions. Many institutions have made public statements on the issue, ensuring prospective students that their admissions decisions would not be negatively impacted by discipline stemming from peaceful, lawful activism. On this episode of Admissions Live, we sit down with Stefanie Niles, Vice President for Enrollment Management at Dickinson College and NACAC President-Elect, and Eric Hoover, a senior writer at the Chronicle for Higher Education, to discuss this timely topic and how it may impact the future of college admissions.

Advancement Live is back with another new topic in our new format. Join Higher Ed Live hosts Andrew Gossen and Kim Infanti for a look at what is trending in university advancement shops. This week: a recap of key insights from the Artificial Intelligence in Advancement Summit held at Cornell earlier this month. Plus, some thoughts about what higher ed advancement pros could learn about digital from the Republic of Estonia.

As winter begins to slowly fade away, admission offices all over the country are planning and executing accepted student events, enhanced communication plans, and engagement activities. It’s yield season! More so than ever before, enrollment managers are asking the question – what do accepted students want? On this episode of Admissions Live, we sit down with three innovative, higher education professionals working with accepted students in different capacities but with the same goal; improving yield by deciphering what accepted students (and their parents) want.

Learning is fun during the College and University Public Relations and Associated Professionals' (CUPRAP) three-day professional development conference. Attendees gain strategic insight and find out what’s trending in higher education communications. Learn how to strengthen your already pivotal role and boost awareness of your institution. Tune in as we preview the annual CUPRAP Conference, held this March in Lancaster, Pennsylvania.

When it comes to marketing communications teams, one size does not fit all. But no matter the size of your institution, the size of your team or whether you have a centralized or decentralized model, you can organize your team to successfully meet the needs of your institution. This webinar will address: Assessing your current team Determining your functional buckets (i.e.: Where do social and multimedia functions belong?) Breaking down silos Integrating workflow

Gearing up for a site redesign in 2018? Maybe this is your first big website project. More likely, you’ve been here before — say, five years ago, when you thought a fresh, responsive design, streamlined information architecture, and new content management system would transform your digital communications. Flash forward to today, and you’re wondering whether it’s you or your technology as you face the organic sprawl that your site has, once again, become. Join Marketing Live host Rob Zinkan and Voltaire Santos Miran, co-founder and co-owner of mStoner, Inc., as they discuss the things you need to know to set up your redesign project for success. You’ll learn how to use insights from data to justify a website redesign and how to create realistic expectations internally around cost, process, and community engagement. We’ll share tips to help you set your redesign project priorities by determining goals and success metrics around engagement, conversion, brand building, and internal efficiency and collaboratio

Coordinating recruitment marketing campaigns is a significant undertaking that brings together various stakeholders and colleagues across our institutions. Incorporating both the voices and the skill sets of departments across campus, a collaborative team strives to strike a balance between meeting goals in a timely fashion and pushing the envelope with new creative ideas. Today's episode dives into a behind-the-scenes look at successful campaigns to discuss: Developing a collaborative partnership with stakeholders Communication within cross-functional teams Feedback metrics and their impact on future campaigns

How does one enact racial justice and decolonization in student affairs practice? What tools do student affairs educators need to effectively lead these conversations on their campuses? How will conversations at ACPA 2018 in Houston build on the work of the ACPA and ASHE Presidential Symposium on Racism, Recovery, and Racial Justice held last month? On this episode of Student Affairs Live, host Heather Shea talks with ACPA leaders to discuss these topics and more as we prepare for the 2018 ACPA Convention in Houston next month. Joining Heather are Dr. Dre Domingue, Bill Huff, Lynn Huynh, Melissa Beard Jacob, Dr. Ray Plaza, and Dr. Richard Stevens, Jr.

What do student affairs educators need to know to develop an approach to disability that moves beyond access and accommodation? For the students we work with on our campuses, how does disability interact with multiple aspects of their identity and experience in college? In this episode of Student Affairs Live, we answer these questions and more.

Have you wondered what teens are thinking when they read — or ignore — recruitment messaging? Prospective teen students are the prime audience for many higher education marketers. To reach them, we rely on a set of best practices based on their needs and interests. In partnership with National Research Center for College & University Admissions (NRCCUA®), we present the third study in the Mythbusting series. This is the first study to focus on the complete enrollment marketing mix. On this episode of Admissions Live, Michael Stoner and Gil Rogers discuss highlights from the latest research. You’ll learn about teen’s frank opinions of tactics institutions use to reach and engage them. We’ll review the best channels for boosting visibility among prospective teen students. Plus, you’ll hear what drives them to apply to your institution.