Business Jazz

Paul O'Mahony & Roger Overall [P&R] - podcasting from Cork, Ireland talk about how to be genuinely attractive in business today. Recorded in @RepublicofWork. The podcast recording was live streamed on Periscope. This week P&R discuss: (1) A serious approach to branding. What is your brand? It's what others expect from your business. "This is what you are in the mind of others..." P&R emphasise the importance & value of doing research to find out what your business is in the minds of others - research may surprise you. (2) What if a business can't afford to do research about its brand? (3) Roger tells a story about his plans to travel from Cork to Vancouver - via Aer Lingus & Air Canada. Paul is shocked by Air Canada. Roger emailed both Aer Lingus & Air Canada to find out about his luggage. He expected a poor, slow response from Aer Lingus. He expected a top class response from Air Canada. Brand Canada is strong, much stronger than Brand Aer Lingus - in Roger's expectations. The sho

P&R = Paul and Roger not yesterday, not tomorrow - How to be genuinely attractive in business today (GAIBT) This episode of Business Jazz Podcast was live streamed on Periscope. What is BJ day? S Day T day F day or BJ day Bj name is taken already Before you name your company - who else dominatd that name? Don't go for a name a criminal uses They have to have trade marked it in different jurisditions F day is n't confusing you can't be attractive if Words have resonances F-day further fab featuring a series of f words You get more f words on our podcast our 3 words - superlatives we own Press release - use all the superlatives when referring to your company some journalists are lazy = tip for you rubbish about you a leading co professional quality What 3 words would you reccomend fenomenal - factual - frisky Research team - 2.5 m - trafied _________________________ Are we going to get serious? Imagine we aimed to podcast alert & attentive their job is to communicate ehat how why & outcome you could

How to be genuinely attractive in business today. Podcasting from Cork Ireland, Paul O'Mahony & Roger Overall (P&R) talk business. This is the start of Season 4. __________________ (1) You hear P&R address the topic of SWEARING in business - and swearing during podcasts. Blasphemy, GaryVee & iHeartRadio are discussed. One person's unattractive phrase is another person's way of emphasising a point - or attracting attention. How you present your business matters - but what about presenting yourself in a GENUINE way? _________________ P&R argue *your website is your home on line * it's where you can be who you want to be _________________ (2) You own your website - you don't own 'platforms' like Twitter, Facebook, Instagram, You Tube, Snapchat, Audioboom. A platform has the power & right to change its terms & conditions. What happens to your stuff if they change direction? ______________________ (3) P&R carry out a 'thought experiment". What if you want to connect with people who

In this podcast, you hear: Erratum : Roger corrects a mistake he made in the heat of the moment We're ready to talk (1.28) Personal Introductions (1.40) _____________ Business communications (5.10) Is this an Anti-Apple rant" (7.10) "Why would anyone stay with Apple?" (8.00) Apple knows it has this reputation. (8.40) Special Event in the life of Apple : Apple meets journalists - a rare occasion these days (8.50) Remember those who don't use Apple (10.00) The point of the story: don't let others tell your story. If there's a void, others will fill it (10.30) You need to take control of the story - immediately (10.50) ____________ USA - Frozen Head State Park - Tennessee - the Barkley Marathons 2017 (11.05) Trail-running not orienteering (12.55) Twitter's the best way to follow the race @KeithNunn (13.30) The drop-out rate is "horrendous". (14.45) NB - John Kelly finished in 59:30:53   Gary Robbins from Canada The 5th and Final Loop (16.00) Where's Garry? (17.40) The first story that went out from Gary "Lazarus

All about marketing - Roger Overall & Paul O'Mahony chat about a recent email from Chris Brogan.

BusinessJazz - Season 3 - Episode 14 - Values & Personality Make You Strong by Business Jazz

Podcasting from Cork Ireland, for 43 minutes you'll hear Roger Overall & Paul O'Mahony riff off each other, playing "You can't do it alone" Topic: Attracting Staff, Partners & Funders INSERT CARTOON ________________ In Episode 13 of Season 3, we help you think about your staff & business partners. We want you to become more attractive in business today We discuss  What about the staff, employees, partners? [1.10] You need a partner [1.35] Why one-person businesses don't work [1.45] The squabble between Roger & Paul [4.05] With staff comes headaches [4.50] You need to find right people and able people [5.30] You have to make yourself an appealing employer [5.45] The flower shop story - Best of Buds in Cork [6.20] One of Paul's clients makes software for universities [7.30] Every business is always in competition for staff [8.40] Roger goes for water [9.07] We also discuss .... Republic of Work people & Partners  [10.00] The importance of signage & balloons for business [11.20] Soloprene

BusinessJazz - Season 3 - Dublin Road Trip Special by Business Jazz

Recorded at #HackForGood at Republic of Work in the centre of Cork. Roger asks a difficult question. Paul bails him out.

In Episode 12 of Season 3, we discuss: We discuss fundamentals Strange start: Paul has nothing to say this week (0.05) There are times to reflect & live in silence (0.18) Mindful business (1.04) Mickey Mouse's ears "How much time have you been stressed? "Living in the Now" How much energy of business people gets diluted by not living in the Now? Living in fear of future & regrets about the past Worry: what does it have on your ability to pay attention to a client? How acute is it? How rested are you? Anxiety consumes too much energy - but not always (5.30) Do you have a mechanism for controlling the "barrier" Working with a business coach Insight You can live a better life We focus on focus Ever done a course on mindfulness? (6.45) Concentrating on a very small detail Meditation & Mindfulness [syllables matter in communication] - Use one-syllable words - like "love" Focus on something real that's experienced - not imagined Practise the art of focus (10.00) Feel your weight on the carpet Ummm... um

Podcasting from Cork Ireland, for 35 minutes you’ll hear Roger Overall & Paul O’Mahony talking about 'How to name your company' Topics discussed: Amazon Alexa How to make a new product genuinely attractive today 2.00 Internet of things – increasing suspicions (2:20) Need for positive stories How Alexa can be another member of the family (3:00) Never call your child Alexa (4:05) What about people called Alexa? What would Alexei Sayle do? (4:40) ___________ Podcasting from Cork Ireland, for 35 minutes you’ll hear Roger Overall & Paul O’Mahony talking about name-calling Topic How should you name your company? ________________ In Episode 11 of Season 3 we discuss: Amazon Alexa Case study : why Alexa appeals to one family (Bernie Goldbach family story) 1.20 How to make a new product genuinely attractive today (theme) 2.00 Internet of things – increasing suspicions (2:20) Need for positive stories How Alexa can be another member of the family (3:00) Never call your child Alexa (4:05) What about people calle

Podcasting from Cork Ireland, for 26 minutes you'll hear Roger Overall & Paul O'Mahony talking about how to manage change properly - without screwing-up Topic Transforming your business model ________________ We chat about big stuff - nothing trivial Mini Announcement: We are now a weekly podcast We begin Introducing ourselves (0:55) Introducing AnchorFM (2:35) Credibility of Audio v Video (3:45) History of Paul on Anchor (4:00) Advantages of Audio (4:30) Examples of what you can do on Anchor (4:55) Humanity of Anchor (6:00) Strength of community (6:20) What the Founders of AnchorFM did (6:40) SXSW - South By South West (7:30) Result (7:58) ___________ Insight: We all need an Anchor ___________ We move on Cobbler's Shop changes the business (8:30) Radical change to your business (9:15) How to communicate big change properly (10:25) Give warning to customers Brand Advocates (13:55) Community becomes a Commodity Audioboo to Audioboom Summary of key points (15:15) ____________ Insight "For goodness sake, Com

In Episode 9 of Season 3, we talk about how best to use your clients to help you build your business Mini Announcement: We are going weekly Here you hear us discuss "Make assurance doubly sure" (Shakespeare) Imperfect start Introducing ourselves - Roger as molecules - Paul's a Citizen of the Internet Republic of Work is a brand new ... [list of features] Three word strapline: "START - BUILD - GROW" Pay a royalty Shall we make an episode on each of the three words David & Goliath by Malcolm Gladwell How do you go from being unknown to becoming a household name? Robert Scoble is in the building as keynote speaker for #Mavric2017 There's a good chance Republic of Work will become known Insight When you're unknown you may be tempted to cheat We go on to discuss Start with a BANG, make a big noise Product placement - Nespresso Move in next to @GaryVee, Richard Branson, Mark Zuckerberg, Elon Musk But - Is it genuine to use the reputation of another to build awareness of you? You could be misconstrued Your value

This will help you sell your products & services to people. For 34 minutes, Roger Overall & Paul O'Mahony address a problem every sales-person knows much too well - selling. We start with a shock - Podcasting from Cork - We're in Paul's small 2008 Audi. Driving gingerly along narrow streets - in between parked cars - waving to barbers & hair stylists - without jumping any traffic lights. This is first time we've recorded BusinessJazz Podcast in a mobile studio. During the podcast Paul's broke the law - Roger aided & abetted. You hear us chatting about ... Why we're recording on the move Republic of Work (1.10) - it's not just for startups (2.00) Remember the Republic of Work needs to be genuinely attractive "I can't find anything wrong with Republic of Work." (Roger) The Cafe @ Blackrock Castle Observatory was our spiritual home (3.00) Today we're driving towards a business community centre (3.35) Remember every business needs to sell: certainly Republic of Work needs to sell what it offers to

In Episode 7 of Season 3, we address: The weather for entrepreneurs & startups can be unpleasant Should business people pretend they're feeling great when they aren't? Is it better to be "authentic" or always have your best face forward? Should podcasts be perfect or should they (sometimes) show bad humour? Why Paul felt like flagellating in the corner - not flatulating Is 'real' communication better than 'consistent' communication? A story from days of corporate culture transformation in London How mistakes in customer service & recovering well can deepen rapport Is it wise to make deliberate cock-ups & recover with style? Deliberate breakdown of coach, sweets, replacement coach & refund Word-of-mouth marketing is powerful Most apologies are insincere & fake How to apologise to a customer Human connections - make yourself 'vulnerable' Dreadful pints of Guinness are served Customers have crap days - may empathise with you - sometimes If you're a miserable git all the time - or a misery gut

31 minutes you'll hear Roger Overall & Paul O'Mahony tell stories to help you to cold-call prospective customers. Topic: How to stop hating cold calling? ___________________ We offer therapy for one of your phobias We discuss Roger's dreadful "vile" emailing skills How to give something valuable away to a potential customer What Roger should have done The "human" thing to do (and what not to do) The "perfect formula Insight: It's great to get a gift - give them We also discuss : Real cold calling High-value service Expect nothing back Non-attribution licencing Win - Win behaviour We even discuss : Advantages "creatives" have How you can write them a blogpost for them to customise Auto-mechanics Random acts of kindness Cold-calling all Restaurants in Cork City _____________ Insight: Any business can cold-call _____________ Especially 3 big reasons why people hate cold-calling: - Fear of strangers - Fear of hearing "No" - Getting past gate-keepers Leaflet-dropping, mass mailing, Example of inventing copy in

36 minutes you'll hear Roger Overall & Paul O'Mahony shout about loving your suppliers & staff. We sink into this challenge that tests every business. We discuss why... - Welcome "browsers" into your store - they'll buy in future (2.00) - Show "you're very welcome" (3.30) - Give customers space & time - We hate pop-up ads on websites - It's good to Attract some, Repel others (7.40) - Don't ignore loyal customers in favour of new customers (9.10) - Have a Web page for first time visitors (9.55 We also discuss .................. - A big mistake we made last week (12.28) - "We are European" (14.25) - Our primary purpose (15.10) - Fresh thinking from USA - It's a pity we don't have advice from Japan & China (17.00) - It's good to admit your mistakes quickly Also: - Make a fuss of your suppliers & employees (19.49) - How to treat your suppliers well - Be irresistibly attractive. - Why it's important to be consistent (23.30) - Why treat staff well - Case study: Amazon in Cork (24.15) - "Internal

For 33 minutes you’ll hear Roger Overall & Paul O’Mahony fight for the cause of being “Irresistible” __________________ The big issue: "What if your business is new & you’ve no track record?" In Episode 4 of Season 3, we face up to a problem every new (and old) business faces on their website… in every presentation… _________________ We discuss: Why your “About Us” page is important What you should put on your “About Us” page The need to assure people your business will continue in future How to win trust for a new business Insight: Mistakes are appealing ____________________ We also discuss these wonderful challenges: The search for a compelling story What you’ve done before helps Your ambition is appealing (“Sketch your dream”) Challenge the status quo Trade on desire & lust – not fear Insight: Say the status quo “stinks” - Be challenging __________________ We went on to sing: “It’s never too late to enter the storytelling race” “We’re going to do it better” “Our story is irresistible” Insight:

For 32 minutes you’ll hear Roger Overall & Paul O’Mahony prowl around this Thorny Topic: What if your business is vulnerable & you’re low on empathy? In Episode 3 of Season 3 , we (Roger & Paul) prowl round an issue which every business owner & service provider better address, immediately… in order to succeed impressively. We discuss how #BusinessJazzPodcast is going to achieve: awareness & love. What if you have a rat in your business? (crisis management) What if the competition’s so fierce that no one finishes the race? (service design) How to be the last woman standing (sustainable survival) We go on to discuss gargantuan issues (feared by most)Customers are Vulnerable. You need Empathy to succeed. Unfortunately – you know too much about your business. Insight = Drink a pint of the Soft Stuff (emotional intelligence) Appeal from our sponsors: Please tell one other person about #BusinessJazzPodcast We offer advice: The 4 best bits of advice you’ll ever get for us: Find your first (paying

For 34 minutes, you’ll hear Roger Overall & Paul O’Mahony grapple with a fundamental business issue. "What must we do to attract more lovers?" In Episode 2 of Season 3 , we (Roger & Paul) grapple with a vexing challenge every business person faces. We discuss how we're going to achieve a big advance for this podcast: growth Why should anyone trust us? (brand character) What are our credentials? (back-story) What's our track-record? (back-story) Will people believe what we say? (brand credibility) How'll we get BusinessJazz Podcast better known (build awareness) Should every business launch a podcast? (rush into action) What about using Periscope? Desperate for success You hear us give up business and take up golf asking What kind of golf do we want to play? What's our aim? What's our No 1 golf club? Who do we want to play with? Our stance is : Thinking about golf helps you think about your business (in this we trust) We go on to discuss really gargantuan issues - including Who do we want this podcast