Nik And Ant - Ptma Podcast

Questions covered this week include; If a new client signs up, but wants to delay starting for a month or so, what would you do in the time before they start to keep them "warm"? What plans have you got for the future of PTMA? How do you both measure success? What is a hobby or interest that you have that people would be surprised about? I live in a poor area where people have very little disposable income. How would you overcome this to attract people who do have more financial flexibility, possibly from other areas if need be. There is no women's heath/ fitness community group within my area and I want to create one. Is there any advice you would give about creating one? SGPT clients logging their workouts. App or notebook? I think I prefer the idea of handing them each a notebook for them to keep and fill out after each set rather than a room full of people on their phones? Still struggle with setting conversation/lead targets (I know they should come from prev campaigns) but

TIME > 00:30 "Do you think certain times of the year peak and drop off for people wanting PT? If so, should you plan when to do a big intake of clients or stay consistent all year round?" TIME > 4:54 "Looking back on Quarter One, I still feel too much time is spent on marketing and lead gen compared to planning, creating and continuing a top notch banging service for present clients. How would you approach finding a better balance?" TIME > 7:05 "Are there any jobs/bits of education you've had over the years outside of the fitness industry that have served you as a coach?" TIME > 9:33 "I'm getting close to being full for face to face PT, but still have a few enquiries coming in. I know how up and down business can be, and how quickly things can change. Where one month your smashing it, and the next a couple of clients drop off. The temptation is to strike whilst the iron's hot, take those people on and just "suck up" being over-bu

How many different mediums would you suggest using? The more the better but what would you say is the minimum to build relationship and display your value? For example: gym floor, email, facebook, instagram, posters etc What are some other ways of delivering content on social media? I've been doing 45-60s talking to camera reels and carousels but feel the need to mix things up delivery wise How would you best keep track of clients current wants, needs, goals and all these individual elements if you tend to be a little bit forgetful?! If you were to start social media again, would there be anything you would do differently and what 3 things do you think helps with coming across as yourself and not a persona. I am taking too long to do things - it takes hours rather than minutes. I also go into way too much detail and struggle to keep things simple. I think more is better. I also talk too much. How can I reframe my thoughts into thinking less is better? Client goes on holiday and misses 1, ma

Time : 00:59 > Biggest fear? Time : 2:59 > How important do you think an exit form is? What kind of questions do you think 100% need to be involved? Time : 5:42 > Have you ever 'sacked' a client and if so, why and how have you gone about it? Time : 9:28 > I've been learning about motivational interviewing recently and trying to incorporate it into my consultations as well as conversations with clients I find it really hard to properly listen and think at the same time though. Any advice? Or is it just a case of more practice? Time : 10:52 > With the urgency I now have to find clients and recoup that money as well as pay next months bills, how would you approach this week? Time : 15:45 > Someone very successful in the fitness industry said on their podcast the other day: 'Email marketing is dead/from the 80s.' Do you agree? (I'm not sure I do, because I've bought from both emails and Instagram myself, but was interested to hear your thoughts). What

Time; 3:12 If you could only tell a newly qualified PT 1 bit of advice, what would it be? Time; 4:05 I have a competition winner, who's coming to the end of her 3 month prize coaching period. I've booked in a session to sit down and talk about her experience and see if she (hopefully) wants to carry on working together. Any advice on what to cover? What sort of questions to ask? How to approach things? Time; 8:30 What do I do when I know I should be doing something, but I don't know what. I sometimes feel guilty for taking time away from my business because it's not where I need to to be. But because I don't know what I should be doing, I'd be forcing myself to do something that ultimately may not be productive. Time; 12:55 What are the weekly, monthly and quarterly non negotiable tasks I need to be doing to run a successful PT Business? Time; 16:43 I’m taking my clients on. Hike in a few weeks should I get them to sign a waiver Time; 17:31 Did you notice any alar

Any immediate learns from Friday? How did it got for you guys etc? When on earth do you fit in your own training? Struggling with this at the moment 3-5 must do daily task if trying to increase engagement and following From experience, what kinds of things work best for local area marketing

Time; 00:38 How should I approach previous cold leads for my group program? I have a load of Facebook contacts that expressed interest and I've messaged about previous intakes without reply, how can I warm them up and not just send another salesy message about joining the intake? Time; 3:45 What is a common mistake when making a lead magnet? Time; 6:07 What is the best way to take leads received through a giveaway, FB ad etc through a kind of 'process of elimination' so you end up with a smaller bunch of people at each stage and finish with a list who are more likely to buy? Time; 7:45 What advice would you give to someone starting a mailing list and would you say 1 email a week is enough to show knowledge and value to potential clients? Time; 9:55 When a client leaves I have an overwhelming feeling of failure, like i've not done enough or that Im not good at my job etc. How can I overcome this to make sure it doesn't effect other areas of my business? Time; 13:20 Wha

How many times a week should i advertise my services? Would you have a client agreement / contract with group coaching clients for a 6 week intake in the same way we do for 1:1? Who is your inspiration? Very general question - Where do you see the fitness industry in 5 years ?

Time; 1:00 I'm redoing my new client onboarding, and want to drop them into an educational email sequence, to drip feed them information about energy balance, protein, DOMS, etc How do I determine what to they need to know and what order things should go in? Time; 4:40 You boys have a frantic March, how are you's going to plan it out? What will be stripped back if need be? How do you go about knowing its about to go nuclear?! Time; 7:45 Rank: instagram, facebook, podcasts and emails based on what you would prioritise for warming up a prospect. Time; 9:40 Tips to help remove your emotions from decisions, rejection and/or feedback. An is this necessary to run a successful business? Time; 12:53 What's the biggest thing you've learnt from helping other coaches with their business that has helped you with your own? Time; 14:32 What's one thing you would go back to and change how you did something, because you thought "oh i really fked up here"? XD Time; 17:01

Do you know of any 'all in one' platforms for calendars, landing pages, email lists etc? Or do these tend to be big CRM type platforms aimed at larger companies? What are the main factors to consider before switching target market? If you had to go back to coaching fitness clients again, what would be your demographic/niche and why? What percentage of your time should be spent thinking about the bigger picture? Over for example, the day to day in person business work. I feel like I'm pretty on top of my week to week organization. I prioritize my tasks, plan things out, and book time into my schedule to get things done. However I struggle to find time for the less frequent, monthly tasks. I always end up doing them on my days off. Any advice? Or is it just a case of planning them into my week better/that's how it's gonna be? Running a 'one-off' session such as 'squat workshop' - Upsell to clients or give it as a freebie / perk of the service? On average how l

I really struggle with getting a lead magnet out there before I'm 100% perfectly happy with it - it's just not in my nature! I everything to work how I want it to and don't want it to look/feel crappy and rushed, but I do want it to actually get done. Any advice? I seem to be struggling to talk confidently about my service when I need to fill a space. Even though I have fab feedback from clients and know how I can help. What the fuck is that all about? I have/had a client who finished their month of coaching, said they are going to sign back up, sent their check in the next day (by this point they were no longer on a program). Never mentioned the £ so when I brought it up they ignored, sent a chaser next day, they replied saying they would send the next day and they had "personal" things going on.No Money sent and this was now Wednesday, I replied Thursday saying I hope everything was ok and didn;t mention the money so they didn't think thats all I care about as its not. Co

Time; 1:15 What are you missing most about Ant not being on this live Q&A? Time; 1:50 Do you think AI will have a big impact on the future of the fitness industry? Time; 4:49 ve got a client who moans A LOT during sessions anytime I try to increase the weight for her. It sucks the life out of me I can't lie

Time; 2:44 What is one thing you guys have learnt, that you wish you knew earlier? Time; 13:37 Client want to go down a package. my prices have changed since she signed up so she was questioning the new price she was on (she had the old prices written down). How can i address this with her? Time; 15:26 A while back there was an email about being a PT back in the year 2000? Back then there weren't any social media like today but, PT's still ran their businesses. The early noughties looked like a wicked time to be alive (I was only 3 years old so I wouldn't know haha) What was it like being a PT, especially on a cruise ship back in the day? I found this very inspiring! Time; 22:39 I offer a small group coaching not just training service, that is as much if not more focused on what happens outside the gym. Other SGPT in the area is just training focused - this makes me appear pricey in comparison. I'm tempted to call this out, not calling out other specific businesses, but how

Time; 2:22 How would you follow up with people who no-show consultations? Time; 4:02 How can you encourage clients to LOVE learning about the journey - not just doing it Time; 09:56 Had my first bit of negative feedback from a client this week which I can see where she is coming from and feel like I'd like to know more about what they were saying, I'm fairly confident I know who it is but my feedback form is anonymous. How would you potentially approach getting more context from it? Time; 12:52 how many hours a day/week should i be working on my business Time; 14:41 How would you deal with a client who only uses a small part of the service but is happy to keep paying for the full experience? I've checked with him and he's happy to keep going like that, but it's hard for me to keep track of his progress, etc. I know what matters is that he's satisfied, but still. Time; 17:58 How much should you giveaway on a free webinar? Time; 20:05 I know your business is set

Time; 00:33 How long would you give PT away as a prize? Time; 2:18 how would you approach online group coaching clients enquiring about in person sessions? Particularly when it's framed as "I just want a couple to get me going" as price has been mentioned as a barrier already Time; 5:40 Who would win in a wrestling match? Time; 7:35 How to manage clients expectations during the onboarding process? Time; 11:02 Tips to improve my focus when I keep being distracted by negative thoughts and self-limiting beliefs Time; 20:50 Tips for getting my face on my stories I bottle it every time Time; 22:17 What would you say is the average number of online conversations a month to generate 1 new starter a month? Time; 23:49 Do you put a 5, 10 15 min gap between sessions to allow for overunning and a chance to recap client notes etc, or schedule back to back? Time; 25:40 Potentially a controversial one... But what's your thoughts (if any) on James Smith entering the &quo

Time; 5:24 What questions would you ask yourself to determine whether you've done enough to help a client who leaves without achieving the results they came to you for? Time; 10:29 Suggestions whjen you are planning content ahead of time, i have been ussong checkin and reviews, consults noyes etc, but find it hard trying to plann ahead, know it a skill at the end of the day but that what you suggest for make the plannign process easier? Time; 14:27 How do I get over the feeling that I am not dong enough? Time; 18:21 When looking to dial in your target market / avatar it it normal to have outliers in the service they don’t fit the description? Time; 19:54 How do I ramp up marketing without being spammy? Time; 25:10 How can I get better at pre-empting/anticipating red flags in my clients / when they might become disengaged? I try to have regular touchpoints by reaching out to disengaged clients with a text, but sometimes it doesn't help much. If they've not been using their mon

Time; 00:40 What's the solution when everything is a priority and you don't have enough time to fit everything into your week?! Time; 2:26 How would you navigate sales/marketing during Christmas week off? usually I'd have no issue taking the full week off and letting people book for after but I'm conscious that with the amount of people I'd like in my Jan intake this may not be possible to fit in that first week of Jan, commit to having 1 day available in the week off for calls or have an alternative option? Time; 5:07 What do you think the other will most want for Christmas? Time; 6:42 I’m exploring hybrid model PT / online. Pricing and frequency of sessions would be good to get some advice on. Time; 9:36 How to get connected on Facebook community groups Time; 11:07 how to keep things ticking over, over the Christmas break without worrying about doing too much/not enough Time; 13:40 What are you the most proud of from this year? Time; 17:12 How would you effecti

Time - 1:50 What is the best Christmas song and film? Time - 5:00 How do i make myself stand out in December and not get lost in the noise of 'fuck it it's Christmas" and 'December challenges' Time - 9:38 Do you have any new years resolutions yet ? or anything you want to achieve in 2024? Time - 13:23 How to find the right balance between keeping our copy short enough to account for a short attention span, and long enough to deliver value and explain the benefits of working with us? Time - 16:09 If you had to prioritise 3-5 sections of the business dashboard which ones do you suggest? Time - 19:52 What are your top tips for helping clients develop self awareness?

Time : 00:49 How to overcome objections of ‘I need to speak to my partner first’ Time : 5:34 Why is the book Atomic Habits an overrated book? Time : 09:30 preparing for peak, should you avoid doing TOO much marketing? eg. doing too many things at once & confusing people? Or is it good to have a range of free stuff/lead magnets/workshops etc. I understand that its good to drive attention and build awareness during those months but how much is TOO much? how would you find a good split? Thanks! Time : 12:40 How to keep groups/leads/community interacting and staying in touch over the Christmas period

Time; 1:20 I'm starting to wonder whether I'm too loose with tracking my client's nutrition. I really struggle with ways to actually measure and manage their intake if we're taking a more habits-based approach and not counting calories Time; 5:50 How to not get overwhelmed with work when you struggle to get times and schedules Time; 9:30 Tell us (at least) one thing you learned from the other speakers at the conference this weekend! Time; 12:50 How do you keep ticking the boxes and getting the important stuff done when life happens? Time; 23:00 How many touch points would you have with a prospect on the gym floor before you suggest a taster? Time; 26:55 Can you tell early on, who's got what it takes to be successful and who doesn't? Are there sometimes suprises?  Time; 33:00 Best way to use reels to generate conversations Time; 35:52 Thoughts on podcast vs email for long content Time; 37:50 Have you ever 'sacked' a client and if so how did you go abou