Nik And Ant - Ptma Podcast

How much planning did you put into your giveaway What coaching scenario makes you feel the most out of your depth, and how do you combat that? Who did you aspire to be or what did you dream of doing when you were growing up? What's your opinion on the growing importance of showing who you are on socials, more so now that there is an endless amount of ever conflicting information available to viewers/followers? People are now buying accountability, structure and routine, rather than info on how to train/eat etc. Please advise how to approach this from 1. A sales/marketing perspective 2. How to make it seem valuable to people (they often don't think they need it, they just want the results) 3. How to manage it in our service (i.e. ideas to help the client that we may not initially think of). Thanks. Obviously you guys give us accountability with these check-ins. Being self employed yourselves, how do you guys hold yourselves accountable for your business? biggest PTMA win / success story

How would you approach getting people from classes in the gym onto the email list? Was thinking of printing off a QR code to take them to my landing page but curious to hear how you would handle it What's your end vision for the PTMA in 10 years time? From your experience, what is the best way to keep clients locked in and focused on their goals? Who do you look up to as a mentor, or who have you learned from the most? What was the turning point for you with coaching where you started to feel like you were really getting good at it? Was there a particular client or situation? How would you showcase social proof, whilst switching niches, if none of your existing clients are in your new niche? If we are to put on a workshop do you think a small fee is better than free? For new-ish clients how do you discuss price increases? I.e. for longer serving clients the trust has been build and a small price increase shouldn't be too much of an issue. But if you have someone who has initially signe

What kind of things need to be done / in place on a Friday to set you up for the next week. My IG followers really engage with my poll stories but I really struggle to get anyone to answer any question boxes even when they are like a direct question. How do I get people to interact with me other than polls? How to organically create conversations on insta Do you think it's gotten easier or harder to grow a PT business since back when you started? You worked with lots of PT and coaches what's the main mistake or mistakes you see made most that they think they need but honestly is a waste of time? :) What's your most effective way to come up with content ideas? Been trying to plan ahead for my target of 4 socials posts per week and forever struggling with ideas. How would you define a great coach? Do you have a vision of where you would like your business to be in 5 years time or do you take it step by step, setting new goals as you go? How do I start to market for a niche withou

I'm dropping a shift from my gym at the start of August therefore I will have an extra evening to PT. I currently have classes which are full on that shift but want to try and convert 2 people to PT at that time slot from classes. How would you approach this? I find I have a lot of ideas for content, but struggle with making it visually appealing. How important do you think the design of content is vs the message/helpfulness of the copy? Obviously it needs to look semi attractive If you could have anyone come and do a talk at the November event, who would it be? Do you think that there is common trait/ attitude/ situation that makes for a successful PT? I've been questioning my niche - in part driven by the women I'm attracting and really enjoying working with them. Any questions or checks you would recommend to help solidify and work out if your niche is right for you? I've not put my prices up for 2 years. This year I've heard the price objection more often. Its not so much pe

I don't want to call my online coaching, online coaching but I want it to be clear it's not personal training. Any ideas? How did this prep day compare to previous ones for you? How do increase engagement in a FB group that is being used as a lead magnet. I have started going live in my womens only group but there is still no real interaction or engagement. What are your thoughts on niching down on the gym floor? In the sense that online coaching from a training perspective lends itself to someone with a bit more training experience vs gym floor lending itself more to either beginners or people who want to learn new stuff etc. 3 ideas to quickly generate consultations either from cold leads or other ways (for a non-gym floor PT) --- Send in a voice message: https://podcasters.spotify.com/pod/show/nikandant-ptma/message

How much should you let the commercial gym you work in effect your business? This could be quite a broad question. What would you say is the minimum Sq/Ft requirement for a small SGPT facility??? Any top tips on running a successful 5 day facebook group challenge as a lead magnet If you could go back in time and tell your younger self one thing, what would it be and why? Any advice for starting a whatsapp group chat for clients with less than 5 people? I've wanted one for a while, but I'm worried that the low numbers will impact their perception of the business. Do you think people value coaching more in certain towns and cities due to the demographic? Or is this what PTs tell themselves to feel better when they are having a bad month? Price rises - how often would you do, what % would you increase by (I know it depends but what would you consider) and how would you manage with relative newcomers? As in, might have only been with me a few months before a price rise comes in.

Any advice on how to get a back and forth conversation going with busy clients who struggle to find time to really reflect and think about things? I like asking open questions in my check in feedback, to encourage clients to come up with their own solution to things, but I feel like a lot of the time, they struggle to find time to stop and think because they're always on the go I'm about to do a lead magnet which I think could be popular. How would you assess how many clients you could take on at one time? I currently have 15 clients face to face in a mixture of 1-1 and SGPT and 1 online client for a little context. How do you go about scheduling in holidays/time away from the business?. And, how much time should be spent looking at the bigger picture? Do you think gym classes are a great place to pick up clients or are they typically the members who won't pay for PTs, which is why they do the free classes? Describe to me one of the best coaching sessions you've delivered in your car

Whether you're moving from face to face coaching to online, adding it as a scalable option, or adding in face to face to your online service. How much to put into something and not let go of the current business? It's all about having clear objective from the business in my opinion, and we break it down here in this episode. Any tips for overcoming perfectionism and getting shit done? Could you break down a weekly content plan overview for me. I need to get back to having more structure with this as I am a random poster unless I have a lead magnet or launch to focus on. I post 7 days per week, what would you do MON / TUE / WED /THU / FRI /SAT /SUN ? how would you theme/ structure a week of posting ? Biggest regrets in your own PT Business, before starting the mentorship? Serious case of imposter syndrome at the moment and comparing myself to others on social - everyone seems to be smashing it. Shall I unfollow everyone in the PT and coaching space to help me? I probably need to watch

What are some good options for a kid friendly, physical challenge to do at an event? (Not smoothie bikes...) 1. When I follow up, people are ghosting me or not replying. What am I doing wrong? Thanks 2. When practising motivational interviewing techniques over whatsapp, for example, I find the method clunky compared to face to face conversation - you can't really use reflections... (when I do the answers people give are v. short and closed), so I end up using more open ended questions. Any advice pls for getting people to open up on written text vs 121 conversations? Thanks How would you both get referrals from clients? As SGPT starts to grow in popularity, I don't know if its just me, but I seem to be noticing more mentor types talking (in advert etc) about it. I feel, like anything in this industry, that this is going to be the next thing to get twisted and turned into something it maybe isn't. I don't know if you guys have noticed anything along these lines? Could you reiterate

Questions covered this week include; If a new client signs up, but wants to delay starting for a month or so, what would you do in the time before they start to keep them "warm"? What plans have you got for the future of PTMA? How do you both measure success? What is a hobby or interest that you have that people would be surprised about? I live in a poor area where people have very little disposable income. How would you overcome this to attract people who do have more financial flexibility, possibly from other areas if need be. There is no women's heath/ fitness community group within my area and I want to create one. Is there any advice you would give about creating one? SGPT clients logging their workouts. App or notebook? I think I prefer the idea of handing them each a notebook for them to keep and fill out after each set rather than a room full of people on their phones? Still struggle with setting conversation/lead targets (I know they should come from prev campaigns) but

TIME > 00:30 "Do you think certain times of the year peak and drop off for people wanting PT? If so, should you plan when to do a big intake of clients or stay consistent all year round?" TIME > 4:54 "Looking back on Quarter One, I still feel too much time is spent on marketing and lead gen compared to planning, creating and continuing a top notch banging service for present clients. How would you approach finding a better balance?" TIME > 7:05 "Are there any jobs/bits of education you've had over the years outside of the fitness industry that have served you as a coach?" TIME > 9:33 "I'm getting close to being full for face to face PT, but still have a few enquiries coming in. I know how up and down business can be, and how quickly things can change. Where one month your smashing it, and the next a couple of clients drop off. The temptation is to strike whilst the iron's hot, take those people on and just "suck up" being over-bu

How many different mediums would you suggest using? The more the better but what would you say is the minimum to build relationship and display your value? For example: gym floor, email, facebook, instagram, posters etc What are some other ways of delivering content on social media? I've been doing 45-60s talking to camera reels and carousels but feel the need to mix things up delivery wise How would you best keep track of clients current wants, needs, goals and all these individual elements if you tend to be a little bit forgetful?! If you were to start social media again, would there be anything you would do differently and what 3 things do you think helps with coming across as yourself and not a persona. I am taking too long to do things - it takes hours rather than minutes. I also go into way too much detail and struggle to keep things simple. I think more is better. I also talk too much. How can I reframe my thoughts into thinking less is better? Client goes on holiday and misses 1, ma

Time : 00:59 > Biggest fear? Time : 2:59 > How important do you think an exit form is? What kind of questions do you think 100% need to be involved? Time : 5:42 > Have you ever 'sacked' a client and if so, why and how have you gone about it? Time : 9:28 > I've been learning about motivational interviewing recently and trying to incorporate it into my consultations as well as conversations with clients I find it really hard to properly listen and think at the same time though. Any advice? Or is it just a case of more practice? Time : 10:52 > With the urgency I now have to find clients and recoup that money as well as pay next months bills, how would you approach this week? Time : 15:45 > Someone very successful in the fitness industry said on their podcast the other day: 'Email marketing is dead/from the 80s.' Do you agree? (I'm not sure I do, because I've bought from both emails and Instagram myself, but was interested to hear your thoughts). What

Time; 3:12 If you could only tell a newly qualified PT 1 bit of advice, what would it be? Time; 4:05 I have a competition winner, who's coming to the end of her 3 month prize coaching period. I've booked in a session to sit down and talk about her experience and see if she (hopefully) wants to carry on working together. Any advice on what to cover? What sort of questions to ask? How to approach things? Time; 8:30 What do I do when I know I should be doing something, but I don't know what. I sometimes feel guilty for taking time away from my business because it's not where I need to to be. But because I don't know what I should be doing, I'd be forcing myself to do something that ultimately may not be productive. Time; 12:55 What are the weekly, monthly and quarterly non negotiable tasks I need to be doing to run a successful PT Business? Time; 16:43 I’m taking my clients on. Hike in a few weeks should I get them to sign a waiver Time; 17:31 Did you notice any alar

Any immediate learns from Friday? How did it got for you guys etc? When on earth do you fit in your own training? Struggling with this at the moment 3-5 must do daily task if trying to increase engagement and following From experience, what kinds of things work best for local area marketing

Time; 00:38 How should I approach previous cold leads for my group program? I have a load of Facebook contacts that expressed interest and I've messaged about previous intakes without reply, how can I warm them up and not just send another salesy message about joining the intake? Time; 3:45 What is a common mistake when making a lead magnet? Time; 6:07 What is the best way to take leads received through a giveaway, FB ad etc through a kind of 'process of elimination' so you end up with a smaller bunch of people at each stage and finish with a list who are more likely to buy? Time; 7:45 What advice would you give to someone starting a mailing list and would you say 1 email a week is enough to show knowledge and value to potential clients? Time; 9:55 When a client leaves I have an overwhelming feeling of failure, like i've not done enough or that Im not good at my job etc. How can I overcome this to make sure it doesn't effect other areas of my business? Time; 13:20 Wha

How many times a week should i advertise my services? Would you have a client agreement / contract with group coaching clients for a 6 week intake in the same way we do for 1:1? Who is your inspiration? Very general question - Where do you see the fitness industry in 5 years ?

Time; 1:00 I'm redoing my new client onboarding, and want to drop them into an educational email sequence, to drip feed them information about energy balance, protein, DOMS, etc How do I determine what to they need to know and what order things should go in? Time; 4:40 You boys have a frantic March, how are you's going to plan it out? What will be stripped back if need be? How do you go about knowing its about to go nuclear?! Time; 7:45 Rank: instagram, facebook, podcasts and emails based on what you would prioritise for warming up a prospect. Time; 9:40 Tips to help remove your emotions from decisions, rejection and/or feedback. An is this necessary to run a successful business? Time; 12:53 What's the biggest thing you've learnt from helping other coaches with their business that has helped you with your own? Time; 14:32 What's one thing you would go back to and change how you did something, because you thought "oh i really fked up here"? XD Time; 17:01

Do you know of any 'all in one' platforms for calendars, landing pages, email lists etc? Or do these tend to be big CRM type platforms aimed at larger companies? What are the main factors to consider before switching target market? If you had to go back to coaching fitness clients again, what would be your demographic/niche and why? What percentage of your time should be spent thinking about the bigger picture? Over for example, the day to day in person business work. I feel like I'm pretty on top of my week to week organization. I prioritize my tasks, plan things out, and book time into my schedule to get things done. However I struggle to find time for the less frequent, monthly tasks. I always end up doing them on my days off. Any advice? Or is it just a case of planning them into my week better/that's how it's gonna be? Running a 'one-off' session such as 'squat workshop' - Upsell to clients or give it as a freebie / perk of the service? On average how l

I really struggle with getting a lead magnet out there before I'm 100% perfectly happy with it - it's just not in my nature! I everything to work how I want it to and don't want it to look/feel crappy and rushed, but I do want it to actually get done. Any advice? I seem to be struggling to talk confidently about my service when I need to fill a space. Even though I have fab feedback from clients and know how I can help. What the fuck is that all about? I have/had a client who finished their month of coaching, said they are going to sign back up, sent their check in the next day (by this point they were no longer on a program). Never mentioned the £ so when I brought it up they ignored, sent a chaser next day, they replied saying they would send the next day and they had "personal" things going on.No Money sent and this was now Wednesday, I replied Thursday saying I hope everything was ok and didn;t mention the money so they didn't think thats all I care about as its not. Co