Nik And Ant - Ptma Podcast

Questions covered this week ....  Still struggling to get people to book on for monthly reviews, how can I get across the value of these? Are they necessary for every client? Should I start with my new prices of my service or an introductory offer? I only told 1 person the intro prices but I have a feeling due to that, they won’t value other parts of the service, I can explain prices have gone up, but due to already agreeing, that I will keep the price the same for the 3 months I'm changing my payment method to monthly direct debits in the new year. What would you do if a member wanted to sign up, but couldn't make 1 or 2 weeks due to a holiday and therefore didn't want to pay for a full month? I think a potential option could be to increase their session frequency before and after their holiday so they're not missing out. I know this is an option for 1-2-1 but would it work with group coaching too? In some cases I don't think I'd mind charging for half a month if it meant keeping them in my busine

The fear of interacting with people we don't know, and speaking on camera is a real sticking point for a lot of Personal Traienrs and Business owners who largely rely on this being the forefront of acquiring clients.  Warren has an incredible story and a unique skill set and ability to support people increasing their confidence.  We chat through;  The Art of standing out and being seen. Relationship building skills with potential clients on the gym floor. Overcoming the fear of speaking on camera, Presenting on camera Selling your services effortlessly You can find Warren on IG @warren_inspire 

Questions from the team this week; How to approach clients being unresponsive to emails for check-ins/not joining Facebook group/monthly reviews? Wasn’t included in price before so not sure how to firstly get them to value it, then actually fill them in. They all say they are very happy with service which makes me think I don’t need to change much and don’t want to keep badgering them  How you would structure and enquiry call, questions things like that etc. Do you need two seperate routes for 1:1 & online coaching - e.g. pre-consult, consult, onboarding Do you think it's possible to move fully online too soon?  How can you deal with potential clients / members in the gym believing BS advice from other PTs. Is it more talking to the team about their knowledge or giving education out to the members and hoping they believe you. I’ve start a daily email to my small list with hopes to row my list and engagement with my audience. Would you say it’s ok repeating what I also post on social m

Question covered this week;  How would you market a 6 week nutrition/fat loss course? Aimed at 25 - 35 year old females, education based with a program for all to follow ( 1-2-1/ group coaching) 1. You talk a lot about your wants, needs, beliefs and values and how do you go about creating and relating these to your business. 2. If you were going into a new commercial gym (doing 12 hours rent also) what would be your first priority actions going in there to get you off to a good start. What are your thoughts on working with people for free before launching a new service? As I'm creating a new onboarding process I am considering taking on 2-3 online clients for free before launching the new service in the new year. I think this would allow me to get familiar with this process while sorting out any issues and making improvements to it before I launch the paid service, any thoughts or advice? Any advice for setting up a podcast? I have a client who hasn't been to any sessions in a few weeks. We h

In this week session we cover;  How to improve adherence for a long term client How to know when you're not doing enough or the client isn't giving you enough Im doing an online exercise library for my clients - what is the best way to upload it? Google drive/FB/ APP?. How would you collect emails at the gym? 1. Would you produce different content accross different social media plateforms? Or can you post the same things accross IG, facebook, LinkedIn? If different, what would be the differences? 2. Any advice on local marketing, as a gym located in the city centre I am thinking about going into the offices in the building and offering either seminars (wellbeing at work, lunch at work, quick stretch routine) and/or flyers with intro to PT at half price. If someone takes ages to sign up after consultation/ you have to chase them a bit.. should this be seen as a red flag? Should you onboard them? How would you go about pursuing the local area as a marketing medium? Flyers/business cards in l

Questions from this weeks check ins;  Is lead gen in classes dead or would it be good to promote business. I was thinking of giving away a free recipe book next week to people who give me their email and then maybe the following week a free group training trail. Could I do more or is this a good starting point? Do you think males or females are a tougher target market to sell to and bring onboard? Best way to ask your clients what more support they want from you without feeling like shit if they through loads of ideas your way that you haven't been doing with them  How do you know if your target market is the right one for you? 1. Clients would rather pay monthly as they go instead of using GoCardless (i.e. direct debit).  So far I've just gone with what they prefer.  Is this going to cause issues further down the line? 2. When I do the weekly check in I feel like I might be bothering clients when they'd rather be left alone.  How do you find the balance between supporting clients outside of the gym, a

Firstly a huge thank you to Tanya for taking the time to speak to us on this episode.  So many take aways from this episode.  Please give Tanya a follow @ Tanya_filer on Instagram. Tanya has a course starting in December that we would highly recommend you get involved in.  We talk through;  What Tanya helps client with. Why Tanya is heavily involved in helping fitness professionals. What you need concentrate on, and how to get rid of the noise of other people clouding your decision making and progress on social media.  What to consider when creating a marketing strategy. How understanding your values will bring about more confident content creation and strategy for social media.  As always, please feel free to fire over any questions or comment to us guys, and please give this a review and share to reach and help more people. 

This weeks questions answered;  Sorry this is long lol. Any advice on having a split audience? From my polls I’m finding a split in the way they measure success, what they want to achieve and why they want it. If I include all of this in my content, I feel like it will confuse my message and confuse me. Half focus on aesthetics, progress pics etc. And others just want to feel good and be happy in themselves. Potentially differences in age and diet history etc playing a role.  What can I do for the clients who don't have FB or choose not to be on the group as I upload videos on there for them.  how do you avoid burn out? We always ask what’s the best podcasts / books / courses etc for us as PTs but what would you recommend for our clients ? I have gifted out Atomic Habits , James Smiths books and The Fitness chefs books in the past, would you recommend any others ?  Please can you advise how to correct someone's form on gym floor without denting their confidence?  I enjoy goin

Join the 6 week mentoring program >>>> http://ptmentoracademy.com/  Questions covered this week;  How to approach leads who on a pre-consult form select they’re willing to invest the least money wise. They tend to be cold leads who haven’t followed my content. What’s your ratio of compound to isolation. Should I be posting everyday or for example is 4 times a week enough and showing up on stores etc in between Should I be creating more content for marketing online coaching? videos/posters etc? not just pictures? How do you get clients to understand that they are probably under-reporting their calories without coming across as a dick? What are some examples of aims and intent when it comes to lead gen? Sometimes I feel like I need to have a reason to go approach people and I want to know that they will get something from it if that makes sense. How often do you feel you should change a clients program and what things would you consider around this?

Want to find out more about the 6 week mentoring program? Click the link; https://form.jotform.com/210252285481350  In this session we break down gym floor lead generation, its common sense to know that being on the gym floor having conversations with prospects will most likely be an advantage when youa re wanting to generate business.  But what does actually all mean, and how do you actually know you're doing the right thing? We break down;  Why building trust is so beneficial and crucial to the sales process. What "adding value" actually means and looks like. A step by step process of what to do. How to strike up a meaningful conversation and what our aim is when doing this. What information we are seeking to understand. And then how to create follow opportunities.

Register for "How to bring in consistent leads" webinar, this Monday 13th @8pm; https://us02web.zoom.us/meeting/register/tZ0rde-trjMvEtx2a2j1p6DtufHYWBlrHCzZ  Questions covered this week;  Relevant to today’s insta post. Worrying that a lack of before and afters damages my social proof especially with my demographic. My clients take them but it’s asking to share them. How do I go about this best? Because I totally empathise with them. How do you stop clients from making excuses and lying about their diet and steps Sales conversion rate is low.  Trying to show how I can add value but expense is always the number one objection.  Advice please. Sorry guys - another Q! How do you present your prices to clients? Heard mixed reviews about 'avoid pulling out a pricing sheet', 'present your price sheet and stay quiet/say nothing', 'know your prices and present as a tailored/personal pricing option for each client'(even though these prices are all the same obvs!), 'clients aren't interested i

An absolute must for any Personal trainers/fitness businesses to listen to!  Stephen is the founder of HD Creative, which help fitness business owners to create and edit video content.  You can find Stephen on IG @ste_hdcreative  We talked through;  Why is video now so      important for marketing your PT/Online coaching business? How as a new PT or coach      can you overcome camera shyness and/or improve camera skills? What are the best      practical video tools to create great video content in the most efficient      way possible? What is the best way to      repurpose ANY (email, photo, carousel etc) content into video content? What type of content      will generate more eyes, leads, attention to your video Please share the podcast with anyone who you may feel it will help, and any feedback .... please leave us a review or sen

Questions covered this week;  After my free month trial for online coaching I obviously would like people to stay with me and to start paying monthly for my service. Do you have and tips of how to professionally say … “ok that trail done, do you want to start paying now?” Any ideas on how to keep more confident clients in the business after the 3 month term?How do I put across the benefits of having things like programming long term, when they feel confident they can do things alone.  Do you think it a good idea when on onboarding in a my service with a seperate goal setting call after the consultation ? What tools can you use for client interaction in your groups  How would you set up a refferal programme for current clients?  How would you deal with managing a high volume of cold leads from the gym, that don't fall into the type of client you want to work with? I try to keep in control of my lead gen by talking to people on the floor and building relationships to improve the quality of l

We are very lucky to be joined by Sky Asquith, to talk through consideration when coaching female clients with PCOS, clients going through the menopause, and how to deal with the menstrual cycle.  Menstrual Cycle;  Importance of conversation around the menstrual cycle. How to supplement this with check ins/service. Key considerations for female clients around the cycle.  PCOS;  What is PCOS and how common is it. Impacts of PCOS will have on clients vs client without PCOS. Key focuses for PT's with clients with PCOS. Menopause;  Key changes in women from pre to post menopause. What would you do differently with clients who are pre/post menopause. You can find Sky on instagram @sky.elizabeth.coaching 

This weeks questions from the group;  What do you do with clients (I have 2 in particular) that every single day I have to chase up to send me their food diaries as part of daily accountability.  It's been made clear at the start about their role, had a couple of reminders about it and yet it STILL doesn't change.  It frustrates the shit out of me.  There is a daily reminder for all clients that goes in my members group hub to send through their agreed daily accountability which is supposed to be done by the end of each day, as I allocate my schedule to go through them all first thing in the mornings.  Should I continue to chase them or do I leave it and put the responsibility back on them?  I just worry if I leave it, things spiral and part of my service is the daily accountability which the rest of my clients love. Looking to do seminars in the gym but how do I make "calorie counting" and "weight loss tips" sound exciting to get them to actually come? I don't want it to sound t

This bonus episode we dive in to small group training with a very successful coach by the name of Cameron Cummings.  W dive into;  What made him prioritise SGT?, from a business and personal stand points. What advice he would give to a new trainers who is wanting to start SGT? How to deal with barriers from PT's wanting to transition into SGT. How to sell the concept to current 1-2-1 clients. How he determined the capacity and price point for SGT. Marketing considerations. How he goes about programming.  Hope you get a lot from today, and any questions or feedback, please fire through to admin@ptmentoracademy.com 

Weekly edition of the Q&A ....  Questions covered below;  Do you do your business metrics at the end of each week / day / month I have a client, who is very self conscious about their weight,  weight thems each day sometime more than ones,   they are loosing weight, turning to the gym on their own doing everything doing everything i just and staying  accountable etc but too focused on the weight scales they don't see the progression just yet. Anything you believe you can sugguest with to help with this?   i believe is just a matter of time until they realise I want to ramp up and improve my online coaching - any tips for providing best service possible? How can I go above and beyond so client feels like they’re getting their money’s worth? When to ask clients for feedback, like when is the right time?  Best camera to film content on? Some more ideas to help keep clients accountable  I want more social proof, should I just ask people who I already help? It j

An unplanned episode we recorded whilst doing a LIVE on one of our Facebook groups.  We cover some common mistakes whilst generating leads, and a clear step by step process on what a lead is, the difference between cold and hot leads, and a simple process to follow.  Any questions or feedback please drop us a line @ admin@ptmentoracademy.com

Questions covered this week;  I have an obese client I am working with.  From the start have made sure the client has complete autonomy and built the plan around what they have felt they could do, given them the daily accountability that they requested.  Goes well for two weeks then ghosts me for a week, then gets back in touch etc and we get on a call.  From the start she said she has given herself two years to lose what she needs to which is great that she is realistic, however even though we've talked about doing it in smaller chunks, just to focus on the actions for each day she continues to get demoralised by how much she has to lose, which causes the ghosting/self sabotage.  But she doesn't want to give up which is great.  The hardest part is she is just so tired all the time, only sleeps 4.5 hours at night, gets home from work at 3 then naps for two hours because she is so tired.  Currently we are trying to start getting her to go to bed a bit earlier and reduce the n

We were thrilled to be joined my Ollie and Jenz for this bonus episode, and talk through "Raising the standards of coaching"  We talk through;  What it means to them to be a professional PT. What does raising the standards mean to them. How having strong values plays an important role of professionalism and standards throughout your career. And much more....  We would highly recommend the FFC LVL 1 for any new or existing coaches out there.  You can find the PFCA on Instagram @the.pfca or via their website; www.thepfca.com  Any feedback as usual guys, please fire through to admin@ptmentoracademy.com