Shiny New Object

Dive into what makes marketers succeed at all ages with Nina Ntatidou, Global Lead Management at PayPal, as she shares her journey from an economics background to the world of marketing in our latest podcast episode.  

In the latest podcast episode, Azeem Ahmad, Digital Marketing Lead at ASSA ABLOY Group, discusses the importance of genuine diversity and inclusion in marketing. He highlights the pitfalls of companies treating diversity and inclusion as a one-month-a-year initiative rather than an integral part of their brand strategy, and warns that not all claims to be diverse are genuine. With underrepresented groups holding significant spending power, Azeem encourages businesses to ensure their diversity and inclusion initiatives are directly linked to bonuses, increase transparency around diversity data, and give employees the tools and funds needed to truly effect change. Listen for top tips on how to make D&I a genuine part of your strategy.  

Thiago Gomes is the Product Marketing Lead for EMEA at Meta (Facebook), where he champions diversity - his Shiny New Object. Having moved and worked from South America to the US and now across EMEA, Thiago knows first hand the importance of diversity and inclusion in creating strong teams, understanding customers better, and driving innovation. Listen to how companies can boost diversity in a genuine manner, what advantages a truly diverse approach yields for business, and get more marketing tips from Thiago on the podcast.

This week's guest is a marketing expert in the insurance and finance industries, having racked up experience in house at brands like Comparethemarket.com, William Russell, and now Experian - where she is the Product Marketing & Proposition Lead. Eka Vankova's Shiny New Object is AI and machine learning in the product marketing process. How can machine learning models help marketers with customer segmentation and personalisation? For Eka, understanding customers is the keystone to good marketing, so AI and ML can accelerate this process for her, helping her create more targeted campaigns and tailor product offerings to specific customer needs. Find out who does this well already, how Eka sees the future of product marketing powered by AI, and what her other top marketing tips are, on this week's podcast.

For any brand that's looking to grow awareness and target their audience in a more successful way, using creator commerce is essential. From influencers to online publications, our shopping habits and our consideration are swayed by creators more than ever. This is why Lucrèce Sicat, Head of Creator Marketing, Europe, at Amazon, has specialised in this area and considers creator commerce her Shiny New Object. In the latest episode of the podcast, find out what the main benefits of creator commerce are, how brands can get started with creators, and what Lucrèce's biggest work f***-up was... as well some of her top tips for marketing success.

How does a marketer that loves data-driven decision making use ChatGPT as her own personal assistant? Will AI take over all writing jobs and how can marketers actually use it for good? The latest guest on the Shiny New Object Podcast is Madlen Nicolaus, former VP Marketing EMEA at SAP Concur. Listen to Madlen explain why ChatGPT is her Shiny New Object and hear her top tips for marketing success.

How are platforms like Substack changing the digital marketing game? For Stephanie Bonnet, Head of Corporate Communications at EDF in the UK and our latest guest on the Shiny New Object podcast, free expression and the opportunity to be a creator in many different media have led to a new phenomenon of personal marketing. How does this differ from the old personal branding and what can marketers learn from it? Is it an individual opportunity only or can brands jump in and - at the very least - learn something from the growing popularity of Substack? Hear how Stephanie has built her Substack presence, what she's learnt along the way, and her top marketing tips in this latest episode. 

Now the VP for Global Marketing at Logicalis, Catriona Walkerden has worked in technology for over 20 years and learnt how to create a human first approach to marketing. One of her top marketing tips is about making advertising and marketing a more pleasurable experience for the end consumer, while her Shiny New Object is sustainability in marketing. On the latest podcast episode, we hear why sustainability has become the unwritten mandatory brand value and what organisations can do to use that to their advantage. How do you shape the narrative around your green initiatives all while avoiding green washing? And what are the first steps towards a positive, planet-conscious way of working? Hear more from Catriona in this week's episode. 

Being a good marketer is easy when things go well and people buy products. But, according to John, it's when things are tough that you have the opportunity to become great. How can marketers turn everyday challenges into opportunities and what's on the mind of the CMO of Therabody amongst what he deems to be the "great chaos" of today's marketing landscape? John Solomon tells us how to "read the environment," what is top marketing tip is, and why buying a Theragun turned out to be a life-changing decision. 

For Kauveri, the link between business and marketing is a quintessential part of the job. How can marketers drive quantifiable business outcomes and bring real value to the C suite? Sometimes, gaming can be the answer, as we find out in this week's Shiny New Object podcast. Listen to Kauveri Khullaar, Vice President Consumer Marketing & Sponsorships at Mastercard Asia Pacific, tell us why gaming is her shiny new object, how she thinks marketing brings value to business, and how she has learnt to take her job less seriously in the face of the toxic culture of perfection and exhaustion. 

What can marketers learn from Brad Pitt's scouting strategy in the movie Moneyball? How can you prevent digging yourself into a hole making mistakes as a junior in advertising? And what does cooking have to do with good digital strategies? Listen to JJ Foan, Head of Digital Marketing, Europe, at OPPO, give us all the answers and find out why he stands by Moneyball marketing as his Shiny New Object in the latest episode.

Daniel Peach has an experience that ranges across different industries and capabilities: from auditing M&As and other financial transactions, to aerospace and defense consulting, to marketing. His Shiny New Object draws from more personal experience, however: it's pride washing. How do brands get it so wrong with their Pride Month ads and disjointed approach between what they try to convey in their message and how they cater to their own corporate interests? Who does LGBTQ representation well and what can brands learn from them? Listen to Daniel's top tips against pride washing and more, on the latest podcast episode.

All episodes here - automatedcreative.net/shiny-new-obje…vation-podcast

All episodes here - https://automatedcreative.net/shiny-new-object-marketing-innovation-podcast

For our 200th episode, we have quite a treat! Ben Wise is the Head of Programmatic Media at Google Canada, as well as the Chair of the Board of Directors at the Daily Bread Food Bank and an advisor to start-ups and a mentor in various programmes. His Shiny New Object is breaking down the silos between digital and traditional media. Find out why companies need to stop thinking about these media separately, when consumers have already moved on and focus primarily on the content, regardless of its origin. Listen to why brands need to make the switch in order to unify their message and have a more flexible, holistic approach to their messaging, too. Hear Ben's top marketing tips for new starters and some more strategic advice in the latest episode.

In this week's podcast, we explore the evolution of purpose driven marketing with Genpact's Assistant Vice President for Marketing and Communications, Kavita Yadav. This is Kavita's Shiny New Object in a wold of evolved marketing. She believes consumers no longer buy based on features and price. Instead, brands need to understand what value they bring to society and capitalise on that in their marketing. Purpose driven marketing is the way to differentiate yourself, to create loyalty, and to continue to thrive. But, of course, it needs to be authentic. Find out what purpose driven marketing means to Kavita, how she deals with being overwhelmed, and what her top marketing tip is for those new to the industry. 

On the latest podcast episode, we speak to Citi AVP - Marketing, Varun Ravichandran about experiential ecommerce - a unique recipe that blends product, emotion, innovation and technology. Find out how to run consumers into active members of your brand story, and create immersive experiences that connect better with your audience. And learn how to deal with overwhelm by imagining your inbox is like a cupboard full of scary ghosts! Learn all of Varun's top marketing tips on the Shiny New Object podcast.    

In this week's Shiny New Object podcast, Jennsen Fung, the EVP of Digital Marketing at EF Education First, discusses his passion project: Next Generation User Acquisition. Jennsen explains how adding data science and behavioural science elements to user acquisition can give organisations a competitive edge by enabling them to make more informed and faster decisions, have more accurate attribution and prediction capabilities, and access features that don't natively exist on platforms like Facebook and Google Ads. Jennsen also talks about the role of machine learning in classification tasks and the importance of data quality and governance. If you're interested in the future of marketing and advertising, don't miss this episode!

Looking after all things marketing for one India's largest two wheeler and three wheeler company, Diptakirti Chaudhuri is a "marketer by day, movies lover by night." He has over 20 years experience in several industries and believes that, above all, marketers need to remember that people read or consume content that interests them - and that's not necessarily ads. Find out how to grab your consumers' attention and why a whiteboard and marker pen are Dipta's Shiny New Objects, on the latest podcast episode. 

What future is there for AI tools in marketing and how will creative work alongside automation to free up time for content creators? Mihir Haryal, Assistant Vice Preside for Marketing at Apex Group Ltd, has chosen the use of AI in marketing as his Shiny New Object and he tells us why he believes there are exciting developments ahead. Listen to Mihir's top marketing tips and more in the latest episode.