Shiny New Object

How do the worlds of gaming and fashion come together to create marketing opportunities for traditional fashion brands and an altogether new commercial model? Gary Plunkett, Chief Commercial Officer - Dtail by PixelPool, tells us why his Shiny New Object is gaming technology, in the latest podcast episode. Find out how brands can adapt their advertising strategy to take gaming worlds into account and how these new environments extend the commercial opportunity for the traditional fashion industry. 

For Kristina, marketing shouldn't be about B2B and B2C, but rather about business to human. How do we target our advertising to people, not brands and concepts, and how can we improve our strategy to always consider the person who receives our message? Listen to the latest episode of the podcast to find out.

On this week's episode we catch up with the Global Digital Marketing Lead for Mars Petcare Nutrition, Mohit Arora, also a client of Automated Creative. Mohit shares his new values and beliefs, his top marketing tips, and why his Shiny New Object is winning in ambiguity in the context of modern marketing. Find out how and why to split your teams between core business focus and disrupting the future, and why you should always strive to get the right people answering the right questions.

Libby Escolme has had a wide range of marketing roles across B2B and B2C, in hospitality, retail, FMCG, property, services. Yet, her best marketing advice comes from... The Very Hungry Caterpillar! Find out why you should never just "do nothing," why it pays to build the plane as you fly it, and why Libby's Shiny New Object is functional nutrition. How does all this blend into advice for future marketing strategy? Listen to the latest podcast episode to learn more.

For Anna, the most exciting new development in marketing is the world of virtual goods. As we spend larger proportions of our lives in the virtual space, the opportunities for creators and for brands in that area increase exponentially. With a market set to grow to $500 bn in the next five years, how can brands play a role in virtual goods and whose role is it to drive their creation? Listen to Anna give us her views on the future of marketing virtual goods, and more, on the latest episode of the podcast.

Claire Graves is the President of The Webby Awards, recognising excellence online for the past 27 years (the very beginnings of internet and digital marketing!).  In this episode, we reminisce about the origins of digital marketing and how far we've come to embrace responsible technology - Claire's Shiny New Object. Listen to Claire explain why it's important that brands understand their influence in technology and be considerate of how they spend their money on online platforms, as well as her top marketing tips. 

A "veteran" of Lenovo, Alexandre Blumenthal looks after EMEA Marketing and Communications within the company's ISG segment - the Infrastructure and Solutions Group, so everything that has to do with the data centre. His Shiny New Object is all about being real with consumers. Instead of focusing on abstract slogans and doing "too much" marketing, brands should make it clear what they bring to the table and nothing more. Honesty, transparency, and simplicity are Alexandre's top priorities when it comes to advertising strategy. Listen to his top marketing tips and more on his views about the future of marketing in the latest episode.

Do you want to get elevated brand engagement, but feel like you're not getting the results you want? What is the connection between outward engagement with consumers and inward engagement with the people who work for your brand? And how has the pandemic changed the way we think about and engage with brands?  Sarah Bogue, Director of Brand, Marketing and Communications at EY, talks about how companies can create an emotional connection with their employees and customers through purposeful branding, on the latest episode of the Shiny New Object Podcast.

Speaking to Tatyana about user experience, staying relevant after purchase, creating stories and emotional connections with brands, we touch on some themes we've seen emerging in some of our previous podcast episodes. Tatyana's Shiny New Object is performance branding - how do you brand when you have a milisecond on the digital screen, when consumers' attention is so tough to get, and when you need to almost become a ubiquitous presence in their lives, all while staying relevant in a world of permission marketing? Find out what her top marketing tips are and how she proposes to develop her vision of the future of marketing - one with more emotional, less analytical bonding between brands and consumers. 

Sally Bos has been working at Hexagon for 25 years, holding different roles and always enjoying the teams and projects she's been associated with. Today she is the Executive Marketing & SDR Director EMIA in Hexagon's Asset Lifecycle Intelligence division, and she believes that her longevity in the company is linked to the teams she's been surrounded by.  The key to marketing success for Sally has been all about openness to change - creating that team environment that supports new ideas and challenges, and surrounding herself with the people that share this mindset. Sally's Shiny New Object is therefore making people adaptive to change. Listen to how she proposes to do that, as well as her top marketing tips, on the latest episode.

Barney Worfolk Smith has been a salesperson throughout his career, jumping on the opportunity to be more creative and ultimately putting it all together in his work with start-ups and scale-ups through Megadog. His Shiny New Object is go-to-market thinking, planning and doing. He tells us why it's important that companies do this holistically and not let the various parts of the business dillute their vision. And we talk about some more killer top marketing advice, too.

Anders Holvøe, Director of Marketing & Digital at Danish telecom company Telenor, talks about the benefits of taking a step back and breathing before jumping in to solve a problem. His Shiny New Object is breaking down organisational silos, especially in the context of brands trying to succeed in the digital transformation.  Listen to Anders' top marketing tips and his vision about the future of marketing in the latest podcast episode.

This week we speak to Conor Byrne who work on developing Indeed.com in emerging markets, namely EMEA, Australia, India, SEA, Brazil and Mexico. He gives us some top marketing tips including how to be remarkable and shares his Shiny New Object: iterative ideation. Find out why agencies and clients should work closer together and how better communication between them can save time and money and deliver better marketing. 

Søren tells us why all brands should see themselves as subscription businesses.  #Innovation #DigitalMarketing #Technology #Future #Marketing #SocialMarketing #SocialNetworking #AdvertisingandMarketing  

As the Senior Consumer Insights Manager at Danone, Travis Gordon helps the marketing teams make decisions oriented around the consumer, with product research and innovation, as well as advertising and communication tactics. Through his work, he's come across his Shiny New Object: neurological research, where consumers are tested for their reactions to brands and the resonance these have with them, directly by monitoring their neurological reactions. Find out more on this latest episode of the Shiny New Object podcast.

For Duarte Garrido, values are the key element that will drive consumer intent with the new generations. The Head of Social Media at Coca-Cola HBC says brands need to start communicating their core values to appeal to new consumers and profits will follow. Listen to Duarte's top marketing tips, why he loves learning from podcasts, and how he sees value-driven marketing develop into the future of the industry.

Austin Roebuck has always been a fan of Coca-Cola, from growing up with Coke memorabilia collected by his father to then falling in love with marketing and managing to combine these two passions in his current role.  He believes the future of marketing is inextricably linked with ESG - environment, societ and governance, and what brands do to become more sustainable. The question is how they capitalise on their efforts, in what ways they communicate them, and how they create a unique proposition based on storytelling and true brand ethos. Listen to Austin talk about why ESG is his Shiny New Object and give us some top marketing tips in the latest podcast episode.

Narsingh Dixit is the Digital Growth Marketing Manager at Unilever, while also teaching digital marketing to young as well as experienced professionals, at BrainStation.  Narsingh has focused on marketing throughout his career, but going out of his way to diversify the industries and the approaches he's taken. This has allowed him to get a holistic view of what it takes to run a business, understand and respond to an audience, and always look to evolve your brand. His Shiny New Object is personalisationm along with its many benefits to businesses when it's done right. Listen to Narsingh talk about the importance of personalisation and all his other marketing tips in our latest podcast episode. 

Aleena Mansoor is the Brand Director for luxury skincare brand SK-II at Procter & Gamble. Throughout her career, she's found the importance of deep thinking time and carving this out in her diary, which is something she fully advises we all do in order to better consider what we're working on. Her Shiny New Object is also about considering your advertising at a deeper level. Although it's not new, it's authentic storytelling - i.e. stories based on real emotions and that connect with people in a high-quality way.

She may have "the most confusing job title in the world" but Jo Crawford is on a mission to move big corporate entities closer to creating a community online. Whether this means dabbling in the metaverse or not is a different question! As you'll see in the latest podcast episode, the metaverse is one of Jo's latest big questions.  Her Shiny New Object is community marketing, learning from small businesses and influencer brands and trying to get closer to the consumer.