Be Original

Today we talk about your WHY! Not all organizations have one nor should they, it should be something that naturally occurs. But if you are doing something that's impacting the world, people want to see that they respond to that! Thanks for checking us out be sure to vew all of our content and follow us on all platforms: https://linktr.ee/eisleycreativeco --- Support this podcast: https://anchor.fm/be-original/support

Today's episode we talk about the content that KEEPS your clients engaged even after they are done with their purchase. Check out our website: www.eisleycreative.com Check out our social channels: linktr.ee/eisleycreativeco --- Support this podcast: https://anchor.fm/be-original/support

Today we talk about the content that converts viewers to buyers, and how important it is to your organization. --- Support this podcast: https://anchor.fm/be-original/support

Most of us tend to get lost and travel down deep rabbit holes while looking for something specific. We end up browsing through product comparisons, videos, stories, and photos until we realize we’ve spent too much time browsing. This is a huge part of your sales funnel! This is where captivating people through content that “one-ups” your competitors can land you a new customer. This content is vital to “making it stick”. Your content here should show your best offers and what people having been missing out on until now! --- Support this podcast: https://anchor.fm/be-original/support

In marketing, everything comes down to returns. What we need to realize is that we are fighting for attention, and attention doesn’t always translate to immediate returns. Your brand needs to be recognized as the guide in the industry, the one that helps the customer solve their problem. If your market doesn’t know about you, how can they find you as a guide? Brand recognition should ALWAYS be your foundation in your marketing tactics and the best way to do that is to present yourself to the world through captivating content. This is where that value comes in, what are you saying/doing/showing that is going to catch the eye of a potential customer down the road? Your content in any awareness campaign should tell people who you are, what you do, why you do what you do, and what they’re missing out on if they don’t use you! --- Support this podcast: https://anchor.fm/be-original/support

Creating Content for Every Stage of the Buyers' Journey: Content is the KEY ingredient to any successful campaign, this is the point at where we tap into the feelings and relationship to potential customers. Too many people have the mindset of “I would never spend that much on content” but your content is the thumb stopper. It can literally be the single difference between a buyer choosing you or your competition. There is so much noise out there that the bar is constantly being raised, not always in quality…but ALWAYS in valueable content. What you’re putting out there should be worth peoples time. --- Support this podcast: https://anchor.fm/be-original/support

OJ and Christian discuss how to effectively interact with your followers. --- Support this podcast: https://anchor.fm/be-original/support

The most important thing is remembering to set attainable goals and focus on achieving those goals through your marketing efforts, to ensure everything you do has a purpose. These are going to be small at first- “I want to get 100 new followers across all my social media channels.” Next would be “I want to provide valuable content to my audience.” Gradually your goals will grow and build off of each other, but they will always provide a road map for your investments and efforts. As you progress with you’ll need to invest effort in each of the different areas- putting all your energy in just one area will not help you see the same success. --- Support this podcast: https://anchor.fm/be-original/support

With so many people on Facebook, Twitter, Instagram, and LinkedIN, you’re missing out on a huge opportunity for exposure if you aren’t present. This opportunity can be entirely free at the beginning and you control when to gradually scale up paid options as necessary. Utilizing social media creates more validity and can put you in a positive light with customers. While it may not directly lead to sales, it makes the entire sales process more efficient by building brand awareness. --- Support this podcast: https://anchor.fm/be-original/support

This weeks episode we talk about 5 Things your 2018 Marketing Strategy NEEDS! Thank you so much for taking the time to listen, we are forever grateful. Stay tuned for more from the Eisley Crew! --- Support this podcast: https://anchor.fm/be-original/support