Aesthetic Marketing Podcast

On today’s episode, I’m sharing with you my second (out of 3) online marketing strategies that you can apply to ignite your marketing results for 2020. Two weeks ago, on Episode 42, I introduced you to the first strategy called, “Consistent Action”. Today I’m going to talk about a strategy that’s going to radically change the way you acquire new leads (in a good way).   This strategy is really at the core of how you can consistently attract new, qualified leads. It’s the engine that’s going to generate them and it’s going to eliminate the need to be spending money in expensive advertising. It’s called a “media-first approach” to your content marketing.

A Special Holiday Message from Me to YOU!

Today’s episode is part of a 3-part series where I’m going to go into 3 distinct online marketing strategies that you can apply to ignite your marketing results for 2020.   It’s also the first episode I’ve recorded that’s really centered mindset. Now if you’re listening thinking to yourself after hearing the word “mind”, "This probably isn’t the right episode for me”, I would highly recommend staying for a while because you’re probably the one who needs to hear this the most.   Mindset is simply about helping you think about a situation in a different way then you’re currently thinking about it. And everything that we create in our lives starts in our minds.   So today I want to offer you a different perspective of what it means when you say or think that your online marketing isn’t “working”.   I’ve found that oftentimes when something isn’t working it, it simply means that we just haven’t figured it out yet. Making your online marketing work for you is entirely possible, you just have to figure out how to d

Today, I’m going to teach you a sales strategy that’s going to help you grow the number of your leads through your online marketing efforts in a way that’s not pushy or salesy sounding. In a way where your audience just feels like your offering is an obvious solution to their problem.   This strategy is applicable to your Instagram Stories, your feed posts, live-streams, pre-recorded videos, blog, pretty much anytime you’re communicating online. And it’s even applicable when you’re communicating off-line, when you’re speaking directly with your clients. So, this topic is pretty much for everyone listening. And if you implement this, the right way, into your online marketing strategy I guarantee overtime you’ll acquire more leads. I rarely use that word, “guarantee” but this strategy dates all the way back to the 1950s and has been effective since then.   In fact, it’s a foundational technique in marketing communications. A lot of people think marketing is this sort of haphazard process where we just are const

Today I’m going to be talking about something that sounds very simple but can actually be a major struggle for so many businesses. I’m talking about finding your target audience.   Now, if you’re thinking to yourself, ‘of course I know my target audience, let me just skip to the next podcast episode’, answer this question first, “What does your target audience say and do?”. Not generally, specifically, “What would they say and do as if they were sitting right next to you, right now?”   It’s not so easy to answer that, right?   The truth is you probably have a sense of who your target audience is, but what I’m suggesting is that you need to build on that even further. I want you to be able to visualize your target audience in your mind so clearly that it’s as if you’re having a conversation with a close friend.   You see, when we’re able to get that clear as to who it is you’re serving, you’re able to communicate to them so much more effectively in your online marketing efforts. And clear communication leads t

Today, I’m going to share with you a content marketing strategy that I use both for myself and my clients that has helped me to consistently produce new social media, videos, or blogs that I know my and their audience wants to consume. It’s very simple, in theory, but it’s something we have to take action on because when you use this strategy in action you’re going to quickly realize that the execution may not be as simple as you originally thought.   However, this strategy is definitely worth implementing in your business because it’s going to help you structure your content better, eliminate the daily struggle of figuring out what you should create, and ensure what you’re posting is content that your audience actually desires.   I’m talking about using Content Buckets. So, let’s start at the very beginning by looking at what a Content Bucket is and what it is not and then I’m going to paint a picture of how you begin to attract new, qualified leads when you use Content Buckets in your marketing.    

Social media has revolutionized the way businesses can connect with their audience. We all know people and businesses in our same industry that are getting thousands of likes and followers that we strive to emulate. But it can become really frustrating, really quickly, when you put in all of this time and energy into your social media presence only to hear crickets. And I think a lot of us focus on the social media hacks: How many hashtags should I include in posts? How do I do I use engagement stickers on Instagram? How often should I post on my feed? All of that tactical stuff is great, but sometimes when we focus on the granular details, we lose the big picture. And when we lose the big picture, it’s very easy to fall into a rabbit hole. So today on the podcast, I’m going to explain the 2 biggest mistakes I see clients making with their social media presence and how to fix them.  

We are literally weeks away from the beginning of the holiday season. Black Friday, Cyber Monday, Hanukkah, Kwanza, Christmas…they’re ALL around the corner. And if your business isn’t participating, you’re missing out on a HUGE opportunity. I’m going to read you some stats from E-Marketer. Now technically, this is for the retail market but it’s still a good indication of overall trend. This year, E-marketer predicts: Holiday retail says will climb 3.8% to reach over $1 trillion! If that happens, it will be the 1st time ever the US holiday season surpasses the trillion dollar mark. E-commerce sales alone are predicted to increase 13.2% to hit $135 billion. Black Friday is expected to surpass $10 billion in sales. And mark my words, Instagram is going to play a HUGE role in holiday shopping. So, on today’s podcast episode, I’m going to walk you through my 6 simple steps on how to run a wildly successful Instagram Promotion for the Holidays. I’m going to teach you how to: Create your holiday promotion. Pro

If I were to ask you to find what time does Business XYZ close today, would you check on Google, Yahoo or Bing? Most of us would turn to Google. It’s the largest search engine in the world! And so it’s no surprise that having your business listed on Google where your audience is searching for information is critical.   So how do we do that? Well for most of us we immediately think of investing in SEO (Search Engine Optimization) or running ads on Google Adwords (and that’s legitimate of course), but there’s another tool that Google has developed for businesses that provides a plethora of data about your audience. And if you can interpret that data correctly, you can increase your website’s visibility and enhance your overall marketing efforts. I’m talking about Google My Business.    On today’s episode, I’m going to: Explain to you what Google My Business is. Teach you how to claim your profile, and How you can use this free tool to improve your website’s visibility, increase your social proof, improve your

When most of us think about Facebook and Instagram for business, our mind automatically goes to the website itself and the apps associated with the sites. We think of the news feeds, IG Stories, live streaming, and all of the tools available in the app.   But what most people don’t realize is that Facebook & Instagram have additional FREE tools that aren’t available in your native Facebook and Instagram applications. These are tools and applications that were built by the social media giant to help you create better content and make more money for your business. But, unless you searched for them, you wouldn’t even know they existed.   So today, I’m going to share with you 3 of these tools which I personally love and I’m going to explain to you: What each tool is. Why you need it. And, The advantages of using these tools. You can find a the full show notes at www.MilanMarketingAndMedia.com/35

Today’s episode is a real treat! I got a chance to sit down with Kaeli Lindholm, who’s the president and founder of KLC Consulting, a business development and consulting agency that helps cosmetic healthcare providers to Optimize their practice operations, Develop marketing plans, and Increase overall revenue.  As you’ll hear me say, marketing and sales are like twinsies. Neither of us truly understand the other one but we can’t live without each other. It’s such a symbiotic relationship and I’m a marketer at heart, so do have someone on here with a background in business development is a real treat.

Imagine for a moment, all of the people and businesses within your geographical area that offer the exact same service as you.   How do your customers or clients end up selecting your business vs. your peers?   Is it due to your pricing, a discount or promotion, maybe your website looks more visually appealing, or even the fact that you have a lot of followers and likes?   What if I told you, none of those are why they choose you or your business.   Today, on the Aesthetic Marketing Podcast, I’m going to explain to you why discounting your services is never the solution to acquiring more leads, what your audience is looking for in your online marketing that leads them to contact you, and I’m going to give you some advice on how you can deliver the type of content your audience is seeking.

A lot of businesses look at their peers that have tens of thousands of followers, they can see the opportunities that come with that and they want that. However, they don’t understand how they’ve achieved that level of success and they think those larger numbers of likes and followers equates to their success.   The truth is, likes and followers are vanity metrics, but businesses with large numbers of likes and followers have more opportunities and can be more successful. And there-in lies the paradox.   On today’s episode, I’m going to explain both sides – why the number of your likes and followers are important, why they’re not, and how to navigate this contradicting concept.  

Word-of-mouth referrals are one of the most powerful ways to grow your business, but what happens when the referrals stop coming in? What happens when your new business growth slows down as a result of not enough new referrals?   Well today I’m going to be sharing with you an online marketing strategy that’s actually based in the world of finance called the Markowitz Portfolio Theory.   This is a foundational Finance 101 theory, but it’s implications extend far beyond Finance.   So, on today’s episode: I’m going to explain to you what the Markowitz Modern Portfolio Theory is. How you can apply it to your marketing. And I’m going to give you some action steps so you can start to use it in your business. To see the full show notes, visit my website at www.MilanMarketingAndMedia.com/31

Creating original content for your blog posts, videos, livestreams, and social media posts can be time consuming and draining. Especially when you’re simultaneously running the daily operations of your business.   There’s also the added pressure that your content needs to be interesting enough that your audience wants to consume it. So how do you consistently create content that your audience is going love without getting burnt out. The answer…   My Content Creation Plan.   This is the exact same plan I use to create every single podcast episode you hear. But it’s not just for creating podcasts. Nope! The beauty of this process is that it can applied to ANY type of content you’re creating!   On today’s podcast episode, I’m going to walk you through step-by-step how you can apply this same process to your business so you never run out of ideas for your blogs, videos, or social media posts.   I also have a FREE PDF cheat sheet that beautifully illustrates the process. So, if you want to follow along or save it

Last week was all about how you should think of your social media presence as if you’re a digital publisher. This week I’m going to focus on how the advent of video in social media has also led your patients/clients to expect you to become a “broadcaster” of content. In order to use social media effectively in video, you want to ask yourself, “how do we create video that’s going to connect with your audience, build your brand, increase sales, and drive website traffic.” In addition to exploring some of the traditional roles a broadcaster would hire in order to increase the number of viewers, I also have some tips on best practices and examples for today. One of those tips I mention when I talk about composition is called “The Rule of 3rds”, which basically states that if you were to draw 2 horizontal and 2 vertical lines in your video, the intersection of those lines are considered to be the most visually interesting part of the video. Take a look at the show notes to view some examples at www.MilanMarketingA

What is social media marketing and why is it so important for my business?   I think most people think social media is just expected. You’re expected to be on social media because everyone else is, but the problem with thinking like is that it lacks any goals. What goals are you achieving with your social media efforts?   Are you trying to connect with your audience? Build your brand? Drive traffic to your website? All of the above? And if so, how are you doing that with your social efforts?   On today’s episode, I’m going to explain how your patients & clients expect your social media presence to be more than just a physical extension of your business.   They expect you to be a publisher and broader of digital media.

Marketing attribution is one of the most difficult things for any small business, especially aesthetic & cosmetic providers.   In order to get the best results in your online marketing efforts, you have to have the right tools in place. Today, I’m going to share with you 7 online marketing tools that I consider to be essential and that I use for all of my clients. Whether you’re a solo-aesthetic provider or you already have a team, these tools are going to give you deeper insights & better results with your online marketing efforts.   The 7 Essential Online Marketing Tools include: Sprout Social – Social Media Scheduling Facebook Pixel – Social Media Retargeting Screenfly – Frontend Website Optimization Google Search Console – Website Traffic & Performance Google My Business – Google Business Listing Management Link Tree – Instagram Bio Link Performance Seek Metrics – Instagram & Twitter Hashtag Generator   You’re going to learn what each one of these tools does and why I love them. I have a

81% of businesses use video as a marketing tool (source: HubSpot), but yet so many aesthetic & cosmetic healthcare providers still don’t prioritize video in their online marketing efforts. In my experience, this is because they don’t see the connection between video and new patient/client growth. And how video can actually encourage people who are on the fence with a procedure or treatment to move forward. So today, I’m going to explain how video can actually increase the number of new leads. I’m going to explain how video can:  Help your patients/clients get to know you (and I’m not talking about, “About Me” videos). Align yourself as an expert in your field. Help prospective patients/clients on the bottom of the funnel become new patients/clients.

If you’ve ever attended one of the big cosmetic medical conferences such as the American Society of Plastic Surgeons or the American Academy of Dermatology, you’ve probably heard one of the big marketing firms at their booth talk about the importance of SEO (Search Engine Optimization). And while optimizing your website for Google is important, what’s equally as important is to optimize the content on your website to convert the visitors that find you. You see there’s a difference between website optimization and search engine optimization. In today’s episode, you’re going to learn a simple exercise which you can do during your next marketing meeting to improve your content and convert more visitors. Content marketing refers the text, still images, and videos across your website, social media channels, and even your email marketing. Your SEO is a part of your content marketing strategy. Without good text, your website won’t rank on Google. But I actually want you to think of your content marketing differently